1. Infomous™:
We show what’s trending,
you choose what’s relevant
Prepared for: SXSW Panelpicker
Presented by: Paolo Gaudiano
Date: 25 July 2013

2. The Internet has changed the way we get information
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3. Finding relevant information online is a challenge
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Relevant Content

4. © 2013 Infomous, Inc. - All rights reserved 4
Source: eMarketer, 4/25/13 from Media Behavior Institute and Experian Marketing reports
More than 80% of online activities involve reading text!

5. Example: daily headlines
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Can you find what’s relevant to you in today’s news?

6. What are people saying on social media?
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7. Searching can be frustrating
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8. We like pictures better than text!
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9. © 2013 Infomous, Inc. - All rights reserved 9
SXSW search in a cloud

10. Infomous™ addresses the
“relevance problem”
through visual exploration
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11. The punch line
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12. The business model
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13. Business applications: two main use cases
Consume information
Visual exploration of
content that interests you
Possible targets:
• Consumers
• Enterprise (reputation
monitoring, data
analysis, information
management)
• Events (monitor, showcase)
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Publish information
Increase site engagement
and expose more content
Possible targets:
• Publishers
• eCommerce sites
• Portals
• Corporate sites

14. Our early successes
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For links to live examples, visit http://www.infomous.com/explore/sites

15. Publishers enjoy high engagement levels
Representative results:
• 15-20% interaction rate
• 3-5% overall CTR to new pages
• 10-15 minutes average time on page
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16. Consumers enjoy using (and embedding) Infomous
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17. Competitive Positioning
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18. Our competitive landscape
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Content
Recommendation Contextual
Advertising
Social Media
Analytics
Text Analysis &
Visualization
Content Curation
& Discovery

19. Our unique way of solving the “relevance problem”
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The traditional way:
organize and target
The Infomous way:
expand coverage,
explore visually

20. Please try out Infomous and spread the word!
© 2013 Infomous, Inc. - All rights reserved 20
Paolo Gaudiano
paolo@infomous.com
@icopaolo