1. TAKE IT HOME: APPLY DESIGN THINKING
KEY LESSONS LEARNED
ANDAPPLICATION OF DESIGNTHINKING PROCESSTO REALLIFE
INNOVATIVE DESIGN SOLUTIONS
MD ALAMGIR
Aug. 26, 2013

2. Presentation Roadmap
• Three Key Takeaways
• Real Life Problem: Empathize / Define Phase
• Ideation: Resource Links and Videos
• Generate 50 or More Ideas
• Staged Prototyping of the Product (Technical Handbook)
• Two Prototypes Chosen and the testing Approach
• Prototype 1 (Content) - Low Fidelity Example
• Prototype Testing Approach
• Matrix for Prototype Tests and Feedbacks
• Recommendation for Improving the Prototype to next
Fidelity Level
• Gut Check for Prototype Finalization

3. Three Key Takeaways
1. Empathy is prerequisite to capturing the voice of
the customer/stakeholder. What stakeholders say
and what they mean can be quite different.
Developing problem statement and Insight are
key elements. Develop CTQs (critical to quality
items from customer/stakeholder point of view)
2. Ideating broadly without constraints is best.
Generate numerous ideas (N) looking at the
problem and solutions from different angles, then
narrow down using N/3 technique.
3. Create tangible prototypes starting with low
resolution prototype first then test
feedback iterate to next level prototype

4. Real Life Problem: Empathize / Define Phase
Stakeholder (an SME)
An experienced technical professional SME (subject matter expert)
who wants to leave a legacy by authoring and publishing a state of
the art Engineering book on the subject of Multi-phase thermo-fluid
dynamics.
Problem Statement
The SME stakeholder wants to decide on a content and a delivery
method for this Engineering handbook for use in the field of Energy,
esp. green energy and which can be accessible by science and
engineering students and professionals from around the globe readily,
at a very low price or even for free.
Insight
The SME wants to structure the book like Wikipedia with hyperlinks to
any related text and video (non-linear learning) and have it available
on the web with access from social media.

5. Empathy/
Define
Measure/
Analyze
Ideate Prototype
Test/
Improve
Scope
Voice of the
Customer
Critical to
Quality
Items (CTQs)
Current
Functional
Flow
Diagram
Budget
Project Plan
Launch
Project
Collect Data
for Design
Basis
Requirements,
Planning,
Launch
Preliminary &
Detail Design
Conceptual
Design
Func. Reqmts
Test Plan/Test
Data
Survey ~
Gather Data
(Say/Do/
Think /
Insight )
Pareto
Chart
(Validate
CTQs)
Failure
Modes
Analysis
(FMEA)
Benchmark/
Risk
Assessment
Deploy
Wall Charts
Mindmap
Brainstorm
Use Case
Localization/
Translated
into Major
Languages
Improved
Functional
Flow Diagram
DIY ~
cardboard
and tape
Low/Med/Hi
Resolution
Prototype
Professional
Prototype
Blurb/eBook
Designer
Prototype ~
Evolutionary
Process
Test Plan and
Procedures
Unit Test:
Chapters
Integration
Test: Whole
Product
Stress Test
(Download
frequency
test)
User Testing
Test Report/
Database
Fix/Improve
Design
Web/
Intranet
Portal
Deployment
Promo
Videos/
Demo/
Training
Tech Support
Plan; User
Experience
Survey
Capture
Feedback in
Database
Implement/
Deliver
Process Map : Designing Content /Delivery Method for a Green Energy Technology Handbook (Multi-phase Thermo Fluid Dynamics )
(MD Alamgir, August 26, 2013)

6. Ideation: Resource Links and Videos
(Generate 50 or More Ideas)
• http://www.youtube.com/watch?v=azAv5PRamDI
• http://www.youtube.com/watch?v=Km6EbKvZG8E
• http://www.youtube.com/watch?v=u2_IVwg2p4g
• http://www.youtube.com/watch?v=Z0sE9hx-SEs
• http://www.youtube.com/watch?v=F3bZzOyMhKI
• http://www.youtube.com/watch?v=cdYQTIZX018
CFD: Multi-Phase Fluid Dynamics Modeling
Energy Handbook Sample Videos

7. Staged Prototyping of the Handbook
Renewable
Energy
Wind
Solar
Nuclear
Hydraulic
Geothermal…
Phase
Content
Single-Phase
Multi-Phase
Multiphase with Heat
Transfer
Process/Methods
Concept/Theory
Analysis
Experimental data
Verification and
Validation
Multi-Layered
Prototype Tests
Content Outline Test
Delivery Mode Tests
Component/ Functional
Test
System/ Integration
Multi-system
Interface/content
Integration

8. The Two Prototypes and TestingApproach
• Prototype 1
• This prototype will focus on designing the CONTENT of the Technical
Handbook with a Renewable Energy focus
• Prototype 2
• This series of Prototypes will have the charter to make the electronic
DELIVERY METHOD of the Technical Handbook contextual and tangible to
a worldwide audience in countries with various levels of internet access. The
focus of the prototype and tests will be ease of download upon a search
result of a section of the handbook, and to make it truly cost effective (even
free) for the users
• Testing
• Testers will include professionals, students, engineers, marketers and
academia in selected regions of the world.Test data from iterative prototypes
will be stored in an online secure database during the design and and will
be used for robust iterative development. Lean Six Sigma and DFSS tools
will be invoked as necessary to check consistency of the design approach
learnt in this course.

9. Prototype 1 (Content) - Low Fidelity Example
Sample Table of Contents from Solar Energy Handbook

10. Prototype Testing Approach
Understand objectives, identify target audience and determine which
Prototype will be evaluated by participants (e.g., prototype1, 2. or
both).
Gather feedback on Low-Resolution Prototype early enough and
improve to Medium Resolution and sequentially to Final detailed
resolution prototype.
Develop a test plan, which will ensure necessary feedback is
gathered during the test sessions.
• One-on-one test sessions (either 30 or 45 minutes long) conducted
over two consecutive days. During the test sessions, participants
perform defined tasks and are asked questions about what they think
about the prototype. [Mid to Hi-Rez Prototyping Levels]
• After testing is complete, the results are recorded analyzed and
compiled into a Database and Report, which contains actionable
recommendations for fixing the observed issues with the prototype
solution

11. Matrix for Prototype Tests and Feedbacks
Tester # Tester Test Mode Feedback Low-Rez Prototype 1 Feedback Low-Rez Prototype 2
1
2
3
4
5
6
7
8
9

12. Recommendation for Improving the
Prototype to next Fidelity Level
• Implement the feedbacks received on Low-Rez
Prototypes 1 and 2 and send back to
Stakeholder/reviewer for additional feedback, if any
• Create informative web pages with visual map of the
process described in Prototype 1 and Prototype 2.
• Deploy the two hi-rez prototypes in “Sandbox” testing
mode first then in real environment
Sandbox testing is basically the ability to submit and process transactions, data,
etc. within an application that is not in a 'live' state. These transactions are not
ONLINE, or real so they have no effect. Basically this is a TESTING mode,
training mode for an application. Usually used in a development cycle.
• Perform the “Gut Check” for the Prototype (see next slide)
and improve as necessary.

13. Gut Check for Prototype Finalization
• Is there anything in the prototype that is unclear or
confusing?
• Would users prefer the prototype to look or behave
differently?
• Which features are of highest value to your target users?
• Are there any features or content missing from the
prototype?
• Are user expectations different than the intended
functionality?
• Usability Testing
• Focus Group and Realistic Case Studies (Use Cases)