Rethink Content Strategy: Get More from Your Newsletter, Emails & Social Media

1. Content Strategy Case Study: Infomedia

2. Today’s Speaker Carrie Rollwagen Communications Director slideshare.net/infomediadotcom #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

3. Before You Start, STOP • Look at your purpose • Look at your resources • Remember your audience • Determine priorities (Simon Sinek’s TED Talk is really helpful with this step.) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

4. Instagram Best Practices • Entertain and inform • Create consistent graphics and messaging • Get a business account (?) • Pronouns: Use first person plural • Use hashtags wisely • @reply and tag correctly #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

5. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 5

6. Infomedia Instagram • Brought in an expert (kelly@spindlephotography.com) • Established a color palette and grid • Used objects, not people in photos #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

7. Twitter Best Practices • Inform and entertain • Promote others and provide value • Have a perspective • Tweet often • @reply, mention and use hashtags • Reply to and interact with followers #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

9. Infomedia’s Twitter • Create calendar incorporating fun • Promote Birmingham-, tech- and business- centric events and tips • Use retweets to add content #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

12. Facebook Best Practices • Inform and entertain • Use pictures (and video) • Boost posts • Don’t use “sales-y” words • Invite feedback #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

14. Infomedia Facebook • Held a voting contest on Halloween • Experiment with Facebook Live • Strategically boost posts #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

15. Newsletter & Email Best Practices • Inform or entertain • Define one clear call to action • Check out the competition • Be mobile-friendly • Use Alt text on images • Use A/B Testing #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

16. Sweet Subject Lines • Be direct and succinct • Don’t use words like these: get, free, can’t live without, order today, instant, buy direct • Consider segmented lists • Use A/B testing and experiment with times and text styles • Send from an individual instead of an organization • Resend unopened email with different subject lines #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

17. Infomedia’s Newsletter • Reevaluated purpose • Streamlined message • Coordinated content with other media #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

18. Infomedia Email • Reevaluated subject lines • Added A/B testing • Send from Jason #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

19. Infomedia Results • Higher follower numbers and email opens • Higher post engagement • Higher number of page views and time on site from blog • More website leads • Lower labor/time-budgeting costs #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

20. Where Do You Start? • Make a plan • Set your priorities • Create a calendar • Start small • Evaluate and respond to success and pain points #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

21. Like what you learned? Let us know! We’d love a review on Google+ #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.”