Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rethink Content Strategy: Get More from Your Newsletter, Emails & Social Media

141 views

Published on

Web development company Infomedia presents a free training on using social media (Twitter, Instagram, Facebook), emails and newsletter marketing to attract new customers. The presentation includes a case study of Infomedia's own social media and marketing materials. Find a free webinar corresponding with these slides at Infomedia.com starting April 2017.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Rethink Content Strategy: Get More from Your Newsletter, Emails & Social Media

  1. 1. Content Strategy Case Study: Infomedia
  2. 2. Today’s Speaker Carrie Rollwagen Communications Director slideshare.net/infomediadotcom #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  3. 3. Before You Start, STOP • Look at your purpose • Look at your resources • Remember your audience • Determine priorities (Simon Sinek’s TED Talk is really helpful with this step.) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  4. 4. Instagram Best Practices • Entertain and inform • Create consistent graphics and messaging • Get a business account (?) • Pronouns: Use first person plural • Use hashtags wisely • @reply and tag correctly #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  5. 5. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 5
  6. 6. Infomedia Instagram • Brought in an expert (kelly@spindlephotography.com) • Established a color palette and grid • Used objects, not people in photos #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  7. 7. Twitter Best Practices • Inform and entertain • Promote others and provide value • Have a perspective • Tweet often • @reply, mention and use hashtags • Reply to and interact with followers #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  8. 8. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 8
  9. 9. Infomedia’s Twitter • Create calendar incorporating fun • Promote Birmingham-, tech- and business- centric events and tips • Use retweets to add content #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  10. 10. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10
  11. 11. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 11
  12. 12. Facebook Best Practices • Inform and entertain • Use pictures (and video) • Boost posts • Don’t use “sales-y” words • Invite feedback #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  13. 13. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 13
  14. 14. Infomedia Facebook • Held a voting contest on Halloween • Experiment with Facebook Live • Strategically boost posts #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  15. 15. Newsletter & Email Best Practices • Inform or entertain • Define one clear call to action • Check out the competition • Be mobile-friendly • Use Alt text on images • Use A/B Testing #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  16. 16. Sweet Subject Lines • Be direct and succinct • Don’t use words like these: get, free, can’t live without, order today, instant, buy direct • Consider segmented lists • Use A/B testing and experiment with times and text styles • Send from an individual instead of an organization • Resend unopened email with different subject lines #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  17. 17. Infomedia’s Newsletter • Reevaluated purpose • Streamlined message • Coordinated content with other media #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  18. 18. Infomedia Email • Reevaluated subject lines • Added A/B testing • Send from Jason #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  19. 19. Infomedia Results • Higher follower numbers and email opens • Higher post engagement • Higher number of page views and time on site from blog • More website leads • Lower labor/time-budgeting costs #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  20. 20. Where Do You Start? • Make a plan • Set your priorities • Create a calendar • Start small • Evaluate and respond to success and pain points #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  21. 21. Like what you learned? Let us know! We’d love a review on Google+ #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.”

×