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Give Your Website a Tune-Up:
Simple Tips for Top Performance
Today’s Speaker
Jonathan Walls
Developer
Slides at slideshare.net/infomediadotcom
#learninfomedia @infomediadotcom (Twitte...
A Website Tune Up
& Why You Want One.
A few simple things you can try
#learninfomedia @infomediadotcom (Twitter : Instagra...
You Want Your Site To
Look Nice.
…it’s that simple.
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Some Signs You Might Need a Tune Up
• Your site isn’t mobile friendly. It isn’t responsive.
• Your company has changed its...
Things To Look At
What you can do before you call us.
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 6
Get Everything Together
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 7
Check Your Logins
• Get all of your logins in one place
• LastPass (PC & Mac)
• Dashlane (PC & Mac)
• 1Password (Mac)
• Lo...
Who.is
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Important dates ->
DNS ->
Owner of your domain ->
Be Social
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10
Social Media
• Are your social media accounts up-to-date:
• Business hours listed?
• About us filled out?
• Contact inform...
All About Your Image
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 12
Images – Get Some New Ones
• Are your images up-to-date?
• Staff photos, Product images, Service photos, your location
• A...
Links
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 14
All About Links
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Test for broken links
• Check by hand
...
Site Map & Site Navigation
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 16
Site Map – The Hierarchy & Structure
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• A site map is whe...
Site Navigation – Directing The Flow
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• A site navigation...
Site Map & Navigation Differences
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Site Map & Navigation Importance
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Site Map
• Helps make...
Text & Content
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 21
Text & Content
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Is it up-to-date?
• Is it relevant to y...
Check Your Call To Actions (CTA)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 23
CTAs
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Are they in a good location on your site? (site n...
Use It.
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 25
Have Someone Use Your Site
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Does the flow of the site m...
Quick Recap
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 27
What You’ve Done
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Logins – You know them
• Social media...
Give Us a Call!
205.823.4440
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Lunch and Learn Schedules
March 16
Give Your Website A
Tune-Up: Simple
Tips For Top
Performance
April 20
Be A Better Blogg...
Like what
you learned?
Let us know! We’d love a
review on Google+
#learninfomedia @infomediadotcom (Twitter : Instagram : ...
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Give Your Website a Tune-Up: Simple Tips for Top Performance

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Web development company Infomedia presents a free training on easy ways to tune up your website. Topics include how to get free images, how to test your website's speed, and how to assess current website content.

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Give Your Website a Tune-Up: Simple Tips for Top Performance

  1. 1. Give Your Website a Tune-Up: Simple Tips for Top Performance
  2. 2. Today’s Speaker Jonathan Walls Developer Slides at slideshare.net/infomediadotcom #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  3. 3. A Website Tune Up & Why You Want One. A few simple things you can try #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  4. 4. You Want Your Site To Look Nice. …it’s that simple. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  5. 5. Some Signs You Might Need a Tune Up • Your site isn’t mobile friendly. It isn’t responsive. • Your company has changed its brand, image, focus. • Out-of-date content. • The site loads slow. • Complaints from customers or no leads from the site. • It looks old. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  6. 6. Things To Look At What you can do before you call us. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 6
  7. 7. Get Everything Together #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 7
  8. 8. Check Your Logins • Get all of your logins in one place • LastPass (PC & Mac) • Dashlane (PC & Mac) • 1Password (Mac) • Logins You Need: • Your email login • Social media logins & links • Website admin • DNS information (where your domain lives) #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  9. 9. Who.is #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Important dates -> DNS -> Owner of your domain ->
  10. 10. Be Social #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10
  11. 11. Social Media • Are your social media accounts up-to-date: • Business hours listed? • About us filled out? • Contact information listed? • Is your social media active: • Is the content relevant? (is it personal or business) • Is the content up-to-date? (how long since you last posted) • Are you using visuals? (pictures of products, events, work, etc) • Is it engaging? (offer giveaways, coupons, ask for feedback) • Are you using the right tool? (Facebook, Twitter, Snapchat, Instagram, YouTube) • Is your social media integrated in your site? #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  12. 12. All About Your Image #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 12
  13. 13. Images – Get Some New Ones • Are your images up-to-date? • Staff photos, Product images, Service photos, your location • Are images broken • Get New Images (Please, don’t steal.) • Hire a photographer • Take them with your phone • Have a consistent look and feel (same backdrop, lighting, location) • Use a stock photo site (be careful with this – don’t be too stocky) • Unsplash • Picjumbo • Splitshire • Refe • Pixabay • OneLeft Media • Resplashed • Optimize Images - Large images can severely hurt load times •tinypng.com •compressor.io #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  14. 14. Links #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 14
  15. 15. All About Links #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Test for broken links • Check by hand • Use an automated service • validator.w3.org/checklink • deadlinkchecker.com • Google Webmaster Tools • Give us a call • Make sure everything is linked – do a quick site audit • Contact info (phone, email, address) • Social media • Products/Pricing/Return Policy • Testimonials • FAQs • Newsletter Sign-up • Outside resources • Events
  16. 16. Site Map & Site Navigation #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 16
  17. 17. Site Map – The Hierarchy & Structure #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • A site map is where all of your pages and content will live. • Pages only live in one area of the site (only have one parent)
  18. 18. Site Navigation – Directing The Flow #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • A site navigation is how users will move around your site. • Pages can be listed in multiple areas
  19. 19. Site Map & Navigation Differences #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  20. 20. Site Map & Navigation Importance #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Site Map • Helps make sure that every page and piece of content that you need on your site is there. • Think of the pages as sticky notes. • Questions to ask: • Are all of my pages there? • Do I need to add pages? • Do I need to remove pages? • Site Navigation • Helps make sure there is a way to get to every page and piece of content. • This is how you arrange those sticky notes, and you may need duplicates! • Questions to ask: • If you were a user, could you find all of your pages? • If you were a user, is the site itself easy to navigate? • Should you link to information/content in multiple places?
  21. 21. Text & Content #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 21
  22. 22. Text & Content #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Is it up-to-date? • Is it relevant to your business? • Is it too long? • Is it too short? • Spelling/Grammar • Does your content have a goal or purpose? • Use Headings, lists, bolding, etc (typography is important) • SEO – Keywords, titles, h1s, h2s, easy to navigate, fresh content • Does it make sense? (let a copywriter or a friend look at it)
  23. 23. Check Your Call To Actions (CTA) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 23
  24. 24. CTAs #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Are they in a good location on your site? (site navigation) • Does a user know the goal/purpose of your site? • Are you tracking them? • Google Analytics • Email address capture • Calls • New clients • Retaining clients
  25. 25. Use It. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 25
  26. 26. Have Someone Use Your Site #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Does the flow of the site make sense? (site navigation) • Can they perform a simple task that you give them? • Does the website as a whole make sense to them? • Goal/Purpose • Products • Services • What issues do they have? • Hard time navigating •Glitches/Bugs/Technical Issues • May need to report this to Infomedia Support
  27. 27. Quick Recap #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 27
  28. 28. What You’ve Done #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Logins – You know them • Social media – It’s sociable • Images – They’re worth a thousand words • Links – They’ve been checked • Site Map – Everything is there • Site Navigation – You can get to it • Text & Content – They’re all cleaned up • Call To Actions – Right where they should be • Used it – You know your site well • Someone else used it – They know it well too • So what next when you think it could use a little more TLC?
  29. 29. Give Us a Call! 205.823.4440 #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  30. 30. Lunch and Learn Schedules March 16 Give Your Website A Tune-Up: Simple Tips For Top Performance April 20 Be A Better Blogger: The Surprising Magic Of Content Calendars May 18 Social Media Strategy: Don’t Work Harder, Work Smarter June 15 Analytics 101: Reading And Using Your Results July 20 Get Found & Get Noticed: Make The Most Of SEO And Local Search August 17 Analytics 102: Making Your Analytics Work For You September 21 Putting Words To Work: Write Your Own Website Copy October 19 Video For Beginners: Basics Of Making And Posting Video #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  31. 31. Like what you learned? Let us know! We’d love a review on Google+ #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.”

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