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Analytics 101: Reading and using your results

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Web development and design company Infomedia presents free training on Google Analytics. In this training, they cover how to access analytics, who is coming to your website, where are they coming from and how are they interacting with your site. Starting July 2017, a free webinar corresponding with these slides will be available at https://infomedia.com/training-videos/

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Analytics 101: Reading and using your results

  1. 1. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) ANALYTICS 101: READING AND USING YOUR RESULTS
  2. 2. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Today’s Speaker Pamela Sanderson Director of Operations 2
  3. 3. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is Analytics and why do I need it? 3
  4. 4. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is analytics? 1.Analytics: Analysis of data by computer a.Social Media b.Email Marketing c.Etc. 1.Google Analytics: Tracks and reports website traffic a.Website b.Blog c.Ecommerce 4
  5. 5. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Um, what? What does Analytics really tell me? 1.Who is coming to your site 1.Where are they coming from 1.What are they doing on your site once they get there 1.Helps you evaluate whether or not your content and promotional strategies are working 5
  6. 6. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How do I access my analytics? 1.You need to have access to the email address connected to the account 2.Once you have that, login at http://google.com/analytics 6
  7. 7. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How do I access my analytics? 3. Choose ‘sign in’ in the top right corner and select analytics 7
  8. 8. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How do I access my analytics? 4. If you are already logged in to your email, you will be redirected to the Google Analytics home page. Otherwise, you will be given prompts to enter you username and password. If the email differs from the one you are logged in as, open a private browsing window and login that way. Having trouble logging in? Check out our blog for help: https://infomedia.com/blog/google-analytics-lost-access/ 8
  9. 9. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Google Analytics : Intro to the Home Screen This is new! What does it tell me? 1.Brief look at who is coming to the site 2.A real-time report of how many users are on your site 3.When are users most active and where are they coming from 4.How well you are retaining users 5.Top pages, Users by location and top devices 9
  10. 10. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Google Analytics : Intro to the Home Screen 10
  11. 11. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Google Analytics : Intro to the Home Screen 11
  12. 12. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 12
  13. 13. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Google Analytics : Intro to the Home Screen 13
  14. 14. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Google Analytics : Lets dig deeper Who Is Coming? • Audience Where are they coming from? • Acquisition How are they interacting with your website? • Behavior 14
  15. 15. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Google Analytics : Audience Overview Who is coming to your website? How many users? How many sessions? How long are they staying? How many pages are they viewing? What languages do they speak? What is their location? What are the demographics of the users? 15
  16. 16. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 16
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  24. 24. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 24
  25. 25. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 25 Google Analytics : Location Analysis
  26. 26. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 26 Google Analytics Audience: Let’s Dig Deeper Demographics of Users What are the age ranges? What percentages of traffic are male vs female? Mobile Engagement What percentage of your traffic accesses your site from a mobile phone? Desktop? Tablet?
  27. 27. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 27
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  31. 31. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 31 Google Analytics: Acquisition Overview Where are users coming from? • Organic Search • Direct • Referral • Social
  32. 32. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 32
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  40. 40. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 40 Google Analytics: Behavior Overview How are users interacting with the website? • Pageviews • Unique Pageviews • Avg time on a page • Bounce Rate • Percentage of Exit • Most trafficked pages • Pages with the highest percentage of exit
  41. 41. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 41
  42. 42. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 42
  43. 43. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 43 Google Analytics: Exit Pages Are users exiting at the right time? • A high percentage of exit is not always a bad thing • You should expect it on pages where it is logical for a user to leave such as: • Contact Pages • Direction Pages • Homepage • etc
  44. 44. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 44
  45. 45. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Give Us a Call! 205.823.4440 45
  46. 46. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Lunch and Learn Schedules July 20 Get Found & Get Noticed: Make The Most Of SEO And Local Search August 17 Analytics 102: Making Your Analytics Work For You September 21 Putting Words To Work: Write Your Own Website Copy October 19 Video For Beginners: Basics Of Making And Posting Video 46
  47. 47. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Like what you learned? Let us know! We’d love a review on Google+ “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.” 47

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