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This presentation (German version) introduces different concepts of how to increase customer retention and awareness without depending on eMail as push channel.
It describes and introduces solutions that clients like Dt. Telekom, DHL, Volkswagen, Ferrari, Fraport, Dekra and other (also SME) use to get their messages across without depending on eMail.
It shows some clever ideas and tools to leverage the potential of RSS newsfeeds on which the company infoMantis is build on.