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Kundenbindung ohne SPAM

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This presentation (German version) introduces different concepts of how to increase customer retention and awareness without depending on eMail as push channel.

It describes and introduces solutions that clients like Dt. Telekom, DHL, Volkswagen, Ferrari, Fraport, Dekra and other (also SME) use to get their messages across without depending on eMail.

It shows some clever ideas and tools to leverage the potential of RSS newsfeeds on which the company infoMantis is build on.

Published in: Technology
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Kundenbindung ohne SPAM

  1. 1. Neue Wege in der Kundenansparche info Mantis GmbH Osnabrück Geschäftsführer Jörg Rensmann
  2. 2. Kurze Vorstellung infoMantis GmbH info Mantis GmbH Osnabrück Geschäftsführer Jörg Rensmann
  3. 3. info Mantis ? www.die-insel-im-netz.de www.infomantis.com www.infomantis.de Agentur Berater Software
  4. 4. info Mantis „Steckbrief“ geboren am 20. Dezember 2003 Geschlecht Software-Start-Up (klassisch) Heimat Osnabrück (Niedersachsen) Gewicht z.Z. 1.264 KG (verteilt auf 16 Mitarbeiter) Mutter die Idee, RSS clever zu verpacken Vater NBank & EU erstes Produkt i Saver entwickelt mit Fördermitteln der NBank und der EU + Kapital der Gründer Religion no SPAM!
  5. 5. „ Leaving SPAM iLand“ info Mantis GmbH Osnabrück Geschäftsführer Jörg Rensmann
  6. 6. Problem SPAM
  7. 7. Problem SPAM eMail, Newsletter & Co. = Effizient Aber: oft geht der eigene Newsletter im überfüllten Postfach und der Hektik des Alltags in der Zielgruppe unter! Die Folgen: geringe Konversion & einstellige Klickraten,
  8. 8. Problem <ul><ul><li>Wer Zielgruppen online </li></ul></ul><ul><ul><li>erreichen und binden will, </li></ul></ul><ul><ul><li>braucht neue Wege! </li></ul></ul>
  9. 9. Idee #1 = iSaver info Mantis GmbH Osnabrück Geschäftsführer Jörg Rensmann
  10. 10. Der Clou: Das versteht jeder sofort i Saver interaktiver Info-Bildschirmschoner
  11. 11. Zusammenfassung <ul><ul><li>So funktiniert´s: </li></ul></ul><ul><ul><li>mehrfach täglich sichtbar </li></ul></ul><ul><ul><li>bildschirmfüllend </li></ul></ul><ul><ul><li>Mehrwerte für User </li></ul></ul><ul><ul><li>(z.B. eigene Fotos, News etc.) </li></ul></ul><ul><ul><li>+ Ihre Botschaften </li></ul></ul><ul><ul><li>= Online-Kommunikation die ankommt! </li></ul></ul>
  12. 12. Idee #2 = Desktop Tools (iNewsFlash, iCube etc.) info Mantis GmbH Osnabrück Geschäftsführer Jörg Rensmann
  13. 13. Bringt wichtige Infos direkt auf den PC i NewsFlash Desktop Tools & Alerting (Breaking News)
  14. 14. Bringt Angebote direkt auf den Desktop – „am vollen Postfach“ vorbei i NewsFlash Beispiel: TUIfly Schnäppchen Flieger  i NewsFlash – der direkte Draht für Ihre Online-Geschäfte
  15. 15. Einstellungen = Personalisierung für die nahe gelegenen Flughäfen i NewsFlash Beispiel: TUIfly Schnäppchen Flieger  i NewsFlash – der direkte Draht für Ihre Online-Geschäfte
  16. 16. Desktop Infos & Alerting in animiertem 3D i Cube Infotainment in 3D!
  17. 17. Ergebnis i Cube Infotainment in 3D!
  18. 18. Ergebnis i Cube Infotainment in 3D! ROI in <4 Monaten! 2. wichtisger Marktplatz nach eBay! (Umsatzträger in der Online Frankierung)
  19. 19. Sponsoring-Aktivitäten verlängert bis auf den PC-Desktop! i Cube Infotainment in 3D!
  20. 20. Animiert in 3D-Würfel = viele Infos spielerisch & schick verpackt! i Cube Infotainment in 3D!
  21. 21. Inklusive Angeboten und Infos von Emirates… i Cube Infotainment in 3D!
  22. 22. … und natürlich direktem Zugang zur Flugsuche & Buchung i Cube Infotainment in 3D!
  23. 23. Zusammenfassung <ul><ul><li>So funktiniert´s (1/2) </li></ul></ul><ul><ul><li>Einfaches Setup – auf allen Windows-OS! </li></ul></ul><ul><ul><li>(Braucht kein Vista / Sidebar, keine Yahoo Widget Engine etc. = auf allen PCs nutzbar!) </li></ul></ul><ul><ul><li>„ Schlummern“ im Hintergrund </li></ul></ul><ul><ul><li> aktives Alerting bei wichtigen Infos </li></ul></ul><ul><ul><li>(z.B. für „Breaking News“, neue Angebote etc.) </li></ul></ul><ul><ul><li>Auffällige Darstellung „on top“ auf dem Desktop! </li></ul></ul><ul><ul><li>= keine wichtigen / interessantes Infos verpassen! </li></ul></ul><ul><ul><li>logo </li></ul></ul>
  24. 24. Zusammenfassung <ul><ul><li>So funktiniert´s (2/2) </li></ul></ul><ul><ul><li>bei Bedarf mit einem Klick da für den User! </li></ul></ul><ul><ul><li>(über Logo neben der Uhrzeit in der Task Leiste jederzeit erreichbar) </li></ul></ul><ul><ul><li>auf Wunsch auch lieferbar als Widget für iGoogle, Facebook, Siedbar, Apple Dashboard & Co. </li></ul></ul><ul><ul><li>(Richtige Reihenfolge: Desktop first = mehr Reichweite! , </li></ul></ul><ul><ul><li>iGoogle & Co. derzeit nur von „Early Birds“genutzt) </li></ul></ul><ul><ul><li>= Online-Kommunikation die ankommt! </li></ul></ul>
  25. 25. Zusammenfassung <ul><ul><li>Ein wichtiger Tipp </li></ul></ul><ul><ul><li>Ganz wichtig: </li></ul></ul><ul><ul><li>„ don´t call it „Widget“! </li></ul></ul><ul><ul><li>„ DHL Versandhelfer“ / „TUIfly Schnäppchenflieger“ </li></ul></ul><ul><ul><li>verstehen mehr User als </li></ul></ul><ul><ul><li>„ DHL Widget“ oder „TUIfly Widget“ </li></ul></ul><ul><ul><li>= mehr Reichweite!!! </li></ul></ul>
  26. 26. „ Leaving SPAM iLand“ Zusammenfassung info Mantis GmbH Osnabrück Geschäftsführer Jörg Rensmann
  27. 27. Zusammenfassung <ul><ul><li>Erfolgsfaktoren </li></ul></ul><ul><ul><li>clevere Idee </li></ul></ul><ul><ul><li>+ spürbarer Mehrwert </li></ul></ul><ul><ul><li>+ unterhaltsame „Verpackung“ </li></ul></ul>
  28. 28. Zusammenfassung <ul><ul><li>Erfolgsfaktoren </li></ul></ul><ul><ul><li>clevere Idee </li></ul></ul><ul><ul><li>+ spürbarer Mehrwert </li></ul></ul><ul><ul><li>+ unterhaltsame „Verpackung“ </li></ul></ul><ul><ul><li>+ technisch kompetente Umsetzung („Hygiene-Faktor“) </li></ul></ul>
  29. 29. Ergebnis <ul><ul><li>Wirkung </li></ul></ul><ul><ul><li>Kundenbindung </li></ul></ul><ul><ul><li>Aufmerksamkeit </li></ul></ul><ul><ul><li>Traffic & Reichweite </li></ul></ul><ul><ul><li>Branding & Bekanntheit </li></ul></ul><ul><ul><li>eCommerce-Umstz & Absatzzahlen </li></ul></ul>
  30. 30. Ergebnis Software <ul><ul><li>Dazu braucht es… </li></ul></ul><ul><ul><li>Online Marketing by Computer Programming </li></ul></ul>
  31. 31. no SPAM! unsere Lösungen info Mantis GmbH Osnabrück Geschäftsführer Jörg Rensmann
  32. 32. unsere Lösungen i Saver interaktiver Info-Screen Saver der Aktuelles in Arbeitspausen auf den PC-Monitor transportiert i NewsFlash Desktop-Tools (Widgets) und Alerting-Lösungen, die wichtige Meldungen auch während der Arbeit am Desktop einblenden. i Cube Info-Tainment in der dritten Dimension mit einem animierten Info-Würfel go! RSS intelligente Content Syndication-, Filterung- und Monitoring-Plattform für Knowledge Worker & i Mobile Alerting und Push-Services für mobile Endgeräte, von SMS Anbindung bis Applikationen für SmartPhones wie iPhone, BlackBerry, WindowsCE etc.
  33. 33. Refernzen & Kontakt info Mantis GmbH Osnabrück Geschäftsführer Jörg Rensmann
  34. 34. Referenzen
  35. 35. Referenzen mehr Infos unter www.die-insel-im-netz.de
  36. 36. unsere Kunden (Auszug) national Premiere Fernsehen DHL Deutsche Post AG Postbank Deutsche Telekom, T-Mobile T-Online Dt. Sparkassenverlag Gruner & Jahr Axel Springer Verlag DuMont Schauberg FAZ Verlag Madsack Gruppe Neue Osnabrücker Zeitung national Dekra Fraport Engel & Völkers Junkers Volkswagen Daimler Commerzbank RSGV BVDW BMBF HRS ImmobilienScout tuiFLY international Microsoft (US) Newsday (US) AVAYA (US) Sanyo (US) Galileo (US) Symantec (US) TRENS MICRO (US) Ferrari (I) Opodo (I) Sports.fr (F) Develter (F) Blick (CH) NZZ (CH) Flamengo (BR) …
  37. 37. Auszeichnungen 2005 European Seal of Excellence für erfolgreiche international Vermarktung i Saver 2006 European Seal of Excellence für erfolgreiche international Vermarktung i NewsFlash 2007& Preisträger Innovationspreis-IT der 2008 Initiative Mittelstand 2009 Nominierung für den Deutschen MultiMedia Award ( DMMA ) mit der Lösung „ DHL Versandhelfer “, Kunde Dt. Post AG
  38. 38. Kontakt <ul><ul><li>Danke für Ihre Aufmerksamkeit. </li></ul></ul><ul><ul><li>Für Fragen und weitere Informationen sind wir gerne für Sie da! </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Jörg Rensmann </li></ul></ul><ul><ul><li>info Mantis GmbH </li></ul></ul><ul><ul><li>[email_address] Westerbreite 7 </li></ul></ul><ul><ul><li> +49 (0)541 – 9119 46 45 49084 Osnabrück </li></ul></ul>

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