Bergson-Michelson & Johnson - Predictive search: getting the most out of popular search engines

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Bergson-Michelson & Johnson - Predictive search: getting the most out of popular search engines

  1. 1. While you wait, try a search...(A real case from the reference desk)"I am looking for the name of a contemporary illustrator that doesEdwardian-style fantasy portraits." The librarian adds: "The artwork tends to be strange but not particularly macabre, and usually in sepia or black and white." Question source: John Pappas (Google+) " Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182
  2. 2. Predictive SearchGetting the Most out of Popular Search Engines Kimberly Johnson (kimberlylj@google.com)“Looking for a needle” by Frits Ahlefeldt-Laurvig: http://www.flickr.com/photos/hikingartist/3981259048/
  3. 3. bit.ly/lilac-group-notes
  4. 4. Use the computer in front of you!
  5. 5. Today we will investigate:•Looking for commonalities•Understanding how searchworks•Introducing predictive search•Using predictive search tolearn advanced search skills “Two; sewing” by Rcabanilla: http://www.flickr.com/photos/47662183@N04/4374901768/
  6. 6. First things first: Recognizing queriesWhenever I show text inside square brackets, that is a query:[fuse plastic bags]To make that query, youd type those words into the search engine:
  7. 7. A case from the reference desk:"I am looking for the name of a contemporary illustrator that doesEdwardian-style fantasy portraits." The librarian adds: "The artwork tends to be strange but not particularly macabre, and usually in sepia or black and white." Question source: John Pappas (Google+) Image source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182
  8. 8. For answers to the challenges in this slideshow, please contact:Search-educators@google.com Source: +John Pappas " Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182
  9. 9. Whats that Churchill book--you know, the purple onewith the gold crest-thing on the cover?
  10. 10. Looking for commonalitiesConsider common factors that would appearin any acceptable source.Common factors can be words, but they canalso be color, layout, or media.
  11. 11. "daydreamer-1 illustration" by Fits Ahlefeldt-Laurvig: http://www.flickr.com/photos/hikingartist/5726773583/
  12. 12. What was the weather like on the day andin the place you were born? “Sweet Home Under White Clouds” by Jose Moraes: http://www.fotopedia.com/items/flickr-3131005845
  13. 13. Google News Archive
  14. 14. How search worksUnderstanding what happens with your query " Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182
  15. 15. What happens when you searchSearch engines compare the terms you typein to the words on pages they havepreviously indexed. How search works: www.youtube.com/watch?v=BNHR6IQJGZs
  16. 16. What matters in my query?* * Varies by search tool
  17. 17. The words you choose impact ranking
  18. 18. Predictive searchVisualizing the perfect result
  19. 19. Work your literacies Who were the main actors in Desk Set? Based on what you know, how would you imagine this answer appears online? 1. __________________________ 2. __________________________ 3. __________________________
  20. 20. Predictive search1.When I run this search, what do I expect to appear?2.When I find this answer, what do I expect it to look like?3.When I click this link, what do I expect I will see? "The Fortune Teller" aussiegall http://www.flickr.com/photos/aussiegall/4923600994
  21. 21. 1. When I run this search, what do I expect to appear? • Consider what you anticipate the results will look like. • Glance over the first screen of results. • Do they match? "The Fortune Teller" aussiegall http://www.flickr.com/photos/aussiegall/4923600994
  22. 22. 2. When I find this answer, what do I expect it to look like? Search for your answer, not your question. "The Fortune Teller" aussiegall http://www.flickr.com/photos/aussiegall/4923600994
  23. 23. A case from the reference desk:"A friend told me that there once was a mens basketballteam made up of Chinese-Americans that played formoney in the United States, before the 1950’s. "What was the name of that team?" " Case # 2112A" Mom Smackley http://www.flickr.com/photos/mom smackley/3692797182
  24. 24. Language needs to reflect your sourceI want to know the name of that song fans sing at Stanfordbasketball games so I can download it to my MP3 player.
  25. 25. Understand the right source:think like the author
  26. 26. 3. When I click this link, what do I expect I will see? Use information on the search results page to save time. "The Fortune Teller" aussiegall http://www.flickr.com/photos/aussiegall/4923600994
  27. 27. Advanced predictive searchVisualization + operators
  28. 28. VISUALIZE
  29. 29. "daydreamer-1 illustration" by Fits Ahlefeldt-Laurvig: http://www.flickr.com/photos/hikingartist/5726773583/
  30. 30. Search for your answer, not your question
  31. 31. A case from the reference desk: "I need to know how much money the Kenyan government has collected from taxes on royalties in recent years." Image source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182
  32. 32. What will my perfect answer look like? 1. WHO cares about what I care about? Who do I trust to give me the information I need? 2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common? 3. WHERE would my trusted source publish this information? 4. WHEN was this source created? 5. HOW will I know when I found what I want?
  33. 33. A case from the reference desk:"I need to know how much money the Kenyan governmenthas collected from taxes on royalties in recent years." 1. WHO cares about what I care about? Who do I trust to give me the information I need? 2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common? 3. WHERE would my trusted source publish this information? 4. WHY would someone use one format or another to communicate this information? 5. HOW will I know when I found what I want? Image source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182
  34. 34. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO cares about what I care about? Who do I trust to give me the information I need? 2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common? 3. WHERE would my trusted source publish this information? 4. WHEN was this source created? 1. HOW will this information be presented? []
  35. 35. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common? 3. WHERE would my trusted source publish this information? 4. WHEN was this source created? 1. HOW will this information be presented? []
  36. 36. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT words would I use to describe it? What words would my trusted source use? Which would be most common? 3. WHERE would my trusted source publish this information? 4. WHEN was this source created? 1. HOW will this information be presented? []
  37. 37. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE would my trusted source publish this information? 4. WHEN was this source created? 1. HOW will this information be presented? [taxes on royalties]
  38. 38. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE would my trusted source publish this information? 4. WHEN was this source created? 1. HOW will this information be presented? [taxes on royalties]
  39. 39. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: At a website ending in .go.ke 1. WHEN was this source created? 1. HOW will I know when I found what I want? [taxes on royalties]
  40. 40. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: [site:go.ke] 1. WHEN was this source created? 1. HOW will I know when I found what I want? [taxes on royalties site:go.ke]
  41. 41. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: [site:go.ke] 1. WHEN was this source created? 1. HOW will this information be presented? [taxes on royalties site:go.ke]
  42. 42. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: [site:go.ke] 1. WHEN: between 2000 and 2011 1. HOW will this information be presented? [taxes on royalties site:go.ke]
  43. 43. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: [site:go.ke] 1. WHEN: [2000..2011] 1. HOW will this information be presented? [taxes on royalties site:go.ke 2000..2011]
  44. 44. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: [site:go.ke] 1. WHEN: [2000..2011] 2. HOW will this information be presented? [taxes on royalties site:go.ke 2000..2011]
  45. 45. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: [site:go.ke] 1. WHEN: [2000..2011] 2. HOW: in a database, maybe a spreadsheet [taxes on royalties site:go.ke 2000..2011]
  46. 46. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: [site:go.ke] 1. WHEN: [2000..2011] 2. HOW: [filetype:xls] [taxes on royalties site:go.ke 2000..2011 filetype:xls]
  47. 47. "I need to know how much money the Kenyan government hascollected from taxes on royalties in recent years." 1. WHO: The Kenyan government 2. WHAT: [taxes on royalties] 3. WHERE: [site:go.ke] 1. WHEN: [2000..2011] 2. HOW: [filetype:xls] [taxes on royalties site:go.ke 2000..2011 filetype:xls]
  48. 48. Associated search termsA few months back, your patron heard about Bidens visit toMongolia, which is growing in importance due to its coal reserves.She is curious to know more about what types of forecasts existabout what is going on with Mongolias coal industry.What might her search look like?
  49. 49. Visualize this [Forecast] is a hard search term, since it has so many synonyms. Look for the words logically surrounding it.
  50. 50. Big ideas • Work your literacies: use what you know. • Search for your answer, not your question. • Practice thinking broadly about your real need. • Combine technology tools with creative and critical thinking. Any questions?
  51. 51. A case from the reference desk: "Legendarily decorated by Merlin with pieces from the Giants Ring, is there moss on all sides of these stones?" Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182
  52. 52. A case from the reference desk:What does the Navy website have to say about the GhostBlimp incident? Do they talk about it anywhere on the site? Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182
  53. 53. A case from the reference desk:Failing to ID a quote like: "Mkgnao said the cat, who had beenreading Ulysses." I want to say its Robert Benchley or Raymond Queneau. Source: Mom Smackley http://www.flickr.com/photos/mom_smackley/3692797182
  54. 54. This lesson was developed by: Tasha Bergson-Michelson and Kimberly JohnsonThis lesson is licensed under a Creative Commons Attribution-Share-Alike license.You can change it, transmit it, and show it to other people. Just always give credit toGoogle.com ("Attribution"), and make sure that any works you make based on theselessons are also under the same Creative Commons Attribution-Share-Alike license("Share-Alike").http://creativecommons.org/licenses/by-sa/3.0/legalcode.

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