8Tips for Japan SEM- Yahoo!
Japan shares Google Algorithm (SEO)- Yahoo! Japan uses AdWords’ platform (PPC)- Yahoo! Japan has a display network (like GDN)- Must use Yahoo! and Google for PPC- Google B to B; Yahoo! Japan B to C- Social Media for marketing? Facebook – Good Mixi - OK Linkedin – Don’t even think about it
11Tips for China SEM-Great Firewall
of China http://www.greatfirewallofchina.org/- Understand Baidu PPC logic CRI= Bidding Price × Quality Score-Content is more important than with Google (SEO)- Social Media? No Facebook, no Twitter, no YouTube Facebook → Renren Twitter → Weibo YouTube → Youku
14Tips for Korea SEM-All in
one SERP interface (image, video, blog, bbs, etc…)- SEO (top 3 or nothing)- PPC (exact match only) • No broad/phrase match • Relatively high CTR- Invest in BBS or blog marketing
15Dos & Don’tsDos1. Understand market/culture2.
Hire local agency or local expert3. Think of Western and Asian markets separatelyDon’ts1. Copy English keywords/ ad copy to Asian market2. Translate (need to transcreate!)3. Hire just native (native SEM professionals!)