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API Pylon Webinar Slides

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A global webinar conducted by InfoAxon along with Liferay to discuss how API Pylon - an open source API Gateway middleware created by InfoAxon, fast tracks digital journeys by standardizing the consumption of external services, integration of internal systems while exposing key functionalities as services to external aggregators. This helps organizations provide a seamless & enhanced user experience for both customers as well as partners.
API Pylon has pre-bundled integrations with more than 30+ services including Aadhar, PAN, GSTin, CIBIL, Experian and many more.
Coupled with Liferay DXP, it delivers seamless omnichannel journeys in a simplified and engaging manner.

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API Pylon Webinar Slides

  1. 1. Replace with icon 100x100 Liferay & InfoAxon LIVE Webinar • September 5, 2018 Accelerate your Digital Journey using API Pylon with Liferay Ndagi Job Goshi, General Manager Africa, Liferay Snig Bhaumik, Technical Director, InfoAxon Technologies Ltd.
  2. 2. Replace with icon 100x100 Ndagi Job Goshi General Manager Africa Liferay Snig Bhaumik Technical Director InfoAxon Technologies Ltd.
  3. 3. Replace with icon 100x100 Source: “Integrating Data Sources is an Expensive Challenge for the Financial Services Sector” / www.ciosummits.com
  4. 4. Replace with icon 100x100 Where do you find yourself in these stats and what are you doing to address this?
  5. 5. Replace with icon 100x100 Liferay is here to help: By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others.
  6. 6. Replace with icon 100x100
  7. 7. Liferay’s Products Enterprise Portal Web Experience Mobile Experience Documents Collaboration Forms & Workflow Integration Development Platform Product Catalog Commerce Experience Customer Service Portal Commerce Intelligence Single Customer View User Segments Web & Asset Analytics Customer Intelligence
  8. 8. Replace with icon 100x100 Magic Quadrant for Digital Experience Platforms 2018 Liferay named a Leader in the 2018 Gartner Magic Quadrant for Digital Experience Platforms This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request here. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  9. 9. Replace with icon 100x100 The deployment strategy of choice for Liferay's 1,800+ enterprise customers
  10. 10. 1 Accelerate your Digital Journey using API PYLON with Liferay
  11. 11. 2 FOUNDED IN 2001, AWARD WINNING GLOBAL OPEN SOURCE SOLUTIONS COMPANY DEEP SKILLED LIFERAY PARTNER FOR MORE THAN A DECADE. WINNER OF ‘MOST INNOVATIVE PROJECT 2017’ AWARD AT LIFERAY PARTNER CONFERENCE, INDIA INTRODUCING INFOAXON WE DELIVER - COMPELLING DIGITAL EXPERIENCES THAT ACCELERATE DIGITAL TRANSFORMATION - PRE-PACKAGED PLATFORMS TO BETTER ENGAGE CUSTOMERS, PARTNERS AND EMPLOYEES - DATA ANALYTICS SOLUTIONS - CLOUD SOLUTIONS
  12. 12. 3 CHALLENGES TO DIGITAL TRANSFORMATION Challenges faced by organizations on way to Digital Transformation
  13. 13. 4 Businesses are getting disrupted - Digitally MULTIPLE TOUCHPOINTS Customer Onboarding is originating from various sources and channels - aggregators, partner portals, marketplaces AND mobile, website, physical, IoT devices DIGITAL DISRUPTORS Producers no longer compete with each other but with digital disruptors (fintech, insuretech etc.) that embed exceptional services in every aspect of digital experience QUICK DIGITAL ONBOARDING Simple and fast digital onboarding is one of the key differentiators to acquire and engage customers. Offers like 3 minutes loan disbursement require quick validations & onboarding PAPERLESS JOURNEY Paperless journey requires integration and quick response from multitude of 3rd party services such as eKYC, Credit Check, Bureaus etc. All this require a comprehensive ‘API Enablement’ strategy in place
  14. 14. 5 API ENABLEMENT STRATEGY innovate solutions with partners E.g. Interest Free EMI, waiver of first 2 EMI, Cashback etc. CO-CREATE APIs drive modern digital business. Create Actionable Roadmap to API Enablement across the organization. API ENABLEMENT to external partners helping them re- purpose and create their own digital products and services DISTRIBUTE for identified high-value candidates for API enablement. Leverage APIs for internal development PUBLISH current challenges (operational as well as business growth related), review current architecture, prioritize key areas for API enablement IDENTIFY 30 CO-CREATE I D ENTI FY PUB L I S H DISTRIBUTE API ENABLEMENT For ‘API Enablement’ strategy….a Platform based approach is required
  15. 15. 6 API PYLON An API Gateway for business & technical integrations
  16. 16. 7 SCALABLE Scalable by design – both vertically & horizontally SECURED Fully secured API gates: 256 bit encrypted private-public key handshaking API level access authorization MODULAR ARCHITECTURE OPEN PROTOCOLS Technology independent protocols. Can be plugged into any new or legacy application: HTTP/s, REST, SOAP, Database Drivers NoSQL Database In built MongoDB. All data transaction by default dumped in Mongo – configurable feature Ready-made data available to be mined and analyzed Asynchronous & Non-blocking Architecture. Built on API Façade Pattern. Service Oriented Architecture API PYLON A Digital API Gateway for business & technical integrations
  17. 17. 8 API PYLON - Gateway Layer for Integration
  18. 18. 9 2 31 • Validates PAN card details from NSDL • Extracts (OCRs) details from a PAN card image • Works for both personal and business PAN cards • Retrieves Income Tax return information such as ITR4, ITR5, ITR6 etc. PAN • Fetches detailed information of the company basis GSTiN no. • Fetches detailed information of an organization from Registrar of Companies • Retrieves partnership, directors information along with company history GSTiN, ROC • Fetches details for an Aadhaar number • Validates Aadhaar details from UIDAI • Extracts (OCRs) details from an Aadhaar card image • Performs eKyc operation using OTP, Biometric data of the user. AADHAAR Integrations Few Example Integrations 5 64 • Fetches bank account data for individuals as well as companies • More than 70 banks are partnered to online fetch of account transactions • Retrieves debit, credit, salary, loan information from bank accounts BANKS • Performs fraud checking, criminal history checking • Performs rule based de-duplication for customers and companies FRAUD • Performs both Consumer and Commercial Bureau checks • Some of the commonly used bureaus are Cibil, Crif and Experian • Extracts and reports credit scoring and other bureau information BUREAU CHECK
  19. 19. 10 API PYLON & LIFERAY DXP – A POWERFUL DIGITAL FORCE MULTIPLIER Coupled with Liferay DXP, API Pylon delivers seamless omnichannel journeys in a simplified and engaging manner.
  20. 20. 11 • API Pylon acts as a Gateway and provides the ‘Integration Glue’ to connect various systems with digital frontends such as Liferay DXP and fast tracks user digital journeys • Decoupled Architecture: Decouple frontend channels from other systems and interface with them via APIs. Any business logic required outside of what the core backend systems provides, should be built in the API integration layer. • At the center of Digital Transformation is Personalization. Liferay DXP offers personalization through ‘Audience Targeting’ functionality. • API Pylon provides contextual information to create rich ‘segments of personas’ and ‘targeting rules’ to personalize user experience in Liferay DXP. • API Pylon is flexible enough to accommodate any new flow without affecting existing flows/connection points. 11 Accelerate Digital Transformation using API Pylon
  21. 21. 12 Decouple Liferay from external systems API Pylon is architected in such a way that the APIs can be exposed to external world as a service also, means the APIs are not only limited to the internal application domain
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  23. 23. 14 14 CRM ERP APIs Oracle BlueKai comScore Experian API PYLON
  24. 24. 15 API PYLON IN ACTION Demo of API PYLON for various Use Cases
  25. 25. 16 API PYLON DEMO 01 A leading FinTech offering SME lending relies upon API PYLON that supports multiple customer types through multiple channels, from online to mobile, direct and through an extensive partner network, delivering increased business agility and reduced development costs. 02 The API Gateway led to easier onboarding of customers from third-party platforms; smoother integration with third-party providers of KYC/Credit Rating solutions; and expanded digital distribution of financial services through marketing and distribution partners. 03 A leading General Insurance company exposes services to 3rd party aggregators through API PYLON framework using a single published interface.
  26. 26. 17 WHAT’S UNDER THE HOOD How API Pylon decouples Liferay Digital Experience Platform from rest of the underlying systems
  27. 27. 18 Technical Framework High Level View
  28. 28. 19 19 1.Receives a request from a system (we call it as Client system) 2.Decides which other system(s) would finally be responsible for handling the request (we call it as Server system). 3.Applies business rules and process the received data from server systems, if necessary. 4.Persists the data in MongoDB (this is pulled out by Liferay using NodeJS into customer profile) 5.Constructs the output data packet as required by the client system and sends it back Key Architectural Concepts
  29. 29. 20 Server responds Analyzes Validates Client App access Returns back in case not authorized Evaluates Server(s) dependencies and availability Checks data availability in storage in case server not available Returns back in case both Server and data not available Invokes Server API(s) Validates Your application initiates information request Initiates Parses responses Collates all information Transforms as per Client requirements Persists data Encrypts data Responds to Client Parses Information Flow How information Flows Liferay Business Component Service Integration Bridge (API PYLON) Your Application Uses data as per requirement Utilizes Service Integration (API PYLON) Server App
  30. 30. 21 API PYLON DASHBOARD High Level View
  31. 31. 22 Basic Design & Architecture
  32. 32. 23 Basic Source Code Structure
  33. 33. 24 KEY BUSINESS BENEFITS How API Pylon helps organizations realize business benefits
  34. 34. 25 Key Business Benefits Some of the key business benefits that have resulted 01 Unified Experience across multiple channels for differentiated customer, partner and employee customer experience leading to enhanced customer services 02 Leads to easier & faster onboarding of customers from third-party platforms; smoother integration with third-party providers of KYC, Credits solutions; and expanded digital distribution of financial services through marketing and distribution partners. 03 API Pylon sits on top of your microservices unlocking the true value of APIs. Gives you Agility, Flexibility & Speed Through API Pylon, integration follows a standard and will not be dependent on who is consuming the APIs. This will increase reusability of the services and middle layer would be independent from any changes in the front end. 04 02 It enable seamless information exchange within the business, making it feasible to create a Single View of Customer
  35. 35. 26 Q&A
  36. 36. 27 Contact Details We look forward to speak with you Ndagi Job Goshi General Manager Africa, Liferay Email: ndagi.goshi@liferay.com Snig Bhaumik, Technical Director, InfoAxon Email: snig.bhaumik@infoaxon.com To know more on API PYLON please visit https://pylon.infoaxon.com

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