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How to present AIDA process

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Talking about AIDA model?
Present it using colorful diagrams and icons.
Show all stages of the process: attention, interest, desire and action.
Give clear examples in your presentation.
Make this marketing theory easy to understand!
For more tips check our blog and feel free to comment: https://blog.infodiagram.com

Published in: Marketing

How to present AIDA process

  1. 1. twitter: @Peter_iDiagram
  2. 2. Presenting an AIDA analysis?
  3. 3. Make it visually engaging using simple flat diagrams. Get some inspiration… Presenting an AIDA analysis?
  4. 4. What is AIDA?
  5. 5. What is AIDA? AIDA is a marketing model describing four stages of consumer engagement with an article, advertisement, offer or product.
  6. 6. AIDA MODEL DIAGRAM AIDA diagram is often presented as a funnel. The funnel consists of 4 steps: attention, interest, desire, action. While moving down the funnel some fraction of prospects is lost with every step.
  7. 7. AIDA MODEL DIAGRAM AIDA means: Attention AIDA diagram is often presented as a funnel. The funnel consists of 4 steps: attention, interest, desire, action. While moving down the funnel some fraction of prospects is lost with every step.
  8. 8. AIDA MODEL DIAGRAM AIDA means: Attention Interest AIDA diagram is often presented as a funnel. The funnel consists of 4 steps: attention, interest, desire, action. While moving down the funnel some fraction of prospects is lost with every step.
  9. 9. AIDA MODEL DIAGRAM AIDA means: Attention Interest Desire AIDA diagram is often presented as a funnel. The funnel consists of 4 steps: attention, interest, desire, action. While moving down the funnel some fraction of prospects is lost with every step.
  10. 10. AIDA MODEL DIAGRAM AIDA means: Attention Interest Desire Action AIDA diagram is often presented as a funnel. The funnel consists of 4 steps: attention, interest, desire, action. While moving down the funnel some fraction of prospects is lost with every step.
  11. 11. But you can get more creative using sketchlike style
  12. 12. SCRIBBLE AIDA FUNNEL 1) Grab the attentionATTENTION
  13. 13. SCRIBBLE AIDA FUNNEL 1) Grab the attentionATTENTION 2) Maintain interestINTEREST
  14. 14. SCRIBBLE AIDA FUNNEL 1) Grab the attentionATTENTION 2) Maintain interestINTEREST 3) Arouse desireDESIRE
  15. 15. SCRIBBLE AIDA FUNNEL 1) Grab the attentionATTENTION 4) Induce actionACTION 2) Maintain interestINTEREST 3) Arouse desireDESIRE
  16. 16. Or get horizontal – show AIDA process elements, illustrate them with flat icons
  17. 17. HORIZONTAL AIDA FUNNEL Targeted Prospects Attention
  18. 18. HORIZONTAL AIDA FUNNEL Targeted Prospects Attention Interest
  19. 19. HORIZONTAL AIDA FUNNEL Targeted Prospects Attention Interest Desire
  20. 20. HORIZONTAL AIDA FUNNEL Targeted Prospects Attention Interest Desire Action
  21. 21. HORIZONTAL AIDA FUNNEL Targeted Prospects Attention Interest Desire Action Customers
  22. 22. ActionDesire AIDA PROCESS OVERVIEW InterestAttention
  23. 23. AIDA PROCESS - ATTENTION Put your description here • Attention grabbing phrase is the first step. • … Attention
  24. 24. AIDA PROCESS - INTEREST Put your description here • Make your audience interested in what you are saying. • …Interest
  25. 25. AIDA PROCESS - DESIRE Put your description here • Appeal to the needs and wants of your audience • .... Desire
  26. 26. AIDA PROCESS - ACTION Put your description here • Emphasize the action that needs to be taken by the audience. • …Action
  27. 27. Make your AIDA analysis visually engaging. Use strong colorful diagrams & symbols to rock your presentation.
  28. 28. Make your AIDA analysis visually engaging. Use strong colorful diagrams & symbols to rock your presentation. ATTENTION INTEREST DESIRE ACTION A D I A
  29. 29. Make your AIDA analysis visually engaging. Use strong colorful diagrams & symbols to rock your presentation. Download these slides at infoDiagram.com (click to open) ATTENTION INTEREST DESIRE ACTION A D I A
  30. 30. For more presentations, hit FOLLOW on slideshare.net/infodiagramFollow Download these slides at infoDiagram.com (click to open)

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