How do you feel about reading this text?
This might be a perfectly acceptable
way to write a research paper or novel
but websites aren’t for reading. Sorry to
break it to you. People don’t want to
read your website. They want to ﬁnd
your information. They’re on a mission
and all of the extra text you’re putting
on the screen is getting in the way of
letting them accomplish their goals.
divide the dollar
user needs [ try this with your
web team ]
[group 1] Amy is a 42-year old [group 2] Harrison is a 35-
mother and homemaker who year old lawyer who works
likes reading and cooking. At long hours and enjoys sports.
night, after she puts her kids to Harrison uses the web for all
bed, she likes playing cards his online banking, e-billing,
online. and other conveniences.
[group 3] Skye is 9. She uses [group 4] Randy is a 68-year old
the web for email, IM, retired school bus driver who is
homework and Webkinz. new to the web. He has just
started communicating with his
grandkids over Skype.
[10 minutes,15 things]
divide the dollar [ try this with your
Divide the $ across features
according to importance
Everything on your user
needs list must be valued
card sort [ try this with your
web team & your users]
Group cards into categories
Label your categories