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Ykone - Influencer Marketing

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Ykone - Influencer Marketing
Presentation for Under The Influence by Influencer Marketing Hub (https://influencermarketinghub.com)

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Ykone - Influencer Marketing

  1. 1. CREATED BY The International Influencer Marketing Agency for Beauty, Fashion & Luxury Brands WHO WE ARE Ykone was created in 2008 with the aim of helping the most creative brands to design and bring their social media strategy and influencer marketing to life. We help brands reach their audiences in the most effective way by capitalising on influencer creativity and the power of social networks.
  2. 2. CREATED BY
  3. 3. CREATED BY CARTIER JUSTE UN CLOU
  4. 4. CREATED BY CARTIER : LE CUBE
  5. 5. CREATED BY Instagram has become increasingly saturated with content that abides too religiously to its digital commandments. We all know that conformity is the enemy of growth. This deadly harmony hides your content making it invisible to the consumer eye. Content risks being lost among the ocean of serums, BB creams and night oils… instagram is getting boring !
  6. 6. CREATED BY It is important to re-invent, re-create and to challenge the codes of beauty and its representations. A creative campaign exudes an emotion, and uplifts your consumer into the textures, the colours, and endless possibilities embodied in your product. Once achieved, congratulations because you have now transformed your brand from a static object to a product with a soul. to survive, you need to step up your creative game
  7. 7. CREATED BY how to survive ? SHISEIDO - WASO
  8. 8. CREATED BY
  9. 9. CREATED BY all things beautiful come from nature is the claim of this campaign
  10. 10. CREATED BY « being myself is the true beauty » unexpected profiles, out of ordinary, duality naturality & respect genuine beauty focus on beautiful comparisons between human and nature
  11. 11. CREATED BY content created for Waso with an influencer during a blog trip in Japan with a photographer content created for Waso with an influencer during a blogger’s trip in Madera with a photographer
  12. 12. CREATED BY content created for Waso with an influencer during a blog trip in Japan with a photographer content created for Waso with an influencer during a blog trip in Madera with a photographer the image is static, it lacks movement the background is foggy, which dismisses the natural essence of the brand DNA and makes it difficult to identify the iconic location the styling of the influencer is incoherent with the brand’s aesthetics the location matches the brand’s aesthetics and the freshness of the product the styling matches the brand the presence of several shots adds a sense of movement to the campaign
  13. 13. CREATED BY the tokyo location is not clearly identifiable, which is a key component to the campaign the styling of the handbag does not match the aesthetics of the brand the image lacks an emotion, and steers into looking like a product shot that can pass for any other brand the location, the colour palette and styling are all c o h e r e n t a n d compliment each other t h e v i d e o format injects l i f e a n d movement to the campaign the gestures and body language are poetic and refreshing content created for Waso with an influencer during a blogger’s trip to Japan with a photographer content created for Waso with an influencer during a blogger’s trip to Madera with a photographer
  14. 14. CREATED BY to illustrate, the product is replaced by another brand, showcasing the lack of added value offered to the brand by this shot.
  15. 15. CREATED BY what is the difference between the content ? SHISEIDO - WASO
  16. 16. CREATED BY content created by another Agency content created by Ykone Agency the creativity
  17. 17. CREATED BY content created by another Agency a creative campaign with rich storytelling that creates an emotion, a connection and makes the consumer feel inspired. a simple and very basic product placement that does not echo neither the campaign nor the brand’s identity content created by Ykone Agency the chosen influencer for this campaign does not exhibit the personas usually shared by the brand the iconic Tokyo location is not visually present the influencer’s body language, hair colour, natural skin complexion reflect the imagery usually shared by the brand
  18. 18. CREATED BY how do the engagement rates compare? WASO
  19. 19. CREATED BY average engagement rate/post for campaign run by a traditional agency 2,5% 4,6%average engagement rate/post for the content created by Ykone
  20. 20. CREATED BY the recipe for a one-of-a-kind campaign that touches people’s emotions WASO
  21. 21. CREATED BY concept elementsofnature 5 5 moments of nature, 5 moments of beauty. A visual experience inspired by the Waso range, without rules, without borders, without limits. An exploration of beauty’s forms, techniques, and images. A unique perspective, both visual and intellectual, immerse and sensorial, a digital UFO. 5 snippets of nature a powerful concept that respects the DNA of the brand
  22. 22. CREATED BY willycartier willycartier all things beautiful come from nature. thank you to @shiseido for making me part of this incredible experience. Loving the new Waso line. 5 instagram posts content produced 5 Instagram posts which take inspiration from the 5 moments of nature. These collages will present the i n f l u e n c e r a l o n g s i d e nature, through photos layered with videos, videos layer with photos, through horizontal formats, and vertical formats… there are no rules. The content is organic, ever changing. l a unique visual identity that stands out of the crowd
  23. 23. CREATED BY frecklesnur content produced 5 instagram posts frecklesnur all things beautiful come from nature. thank you to @shiseido for making me part of this incredible experience. Loving the new Waso line. The posts won’t all appear at once - they will blossom organically, nourishing the feed as each is posted in a form of echo, one reflecting another. a posting schedule that respects the art of timing
  24. 24. CREATED BY location scouting spain la murala roja unprecedented location the location and filming resources are key aspects that can make or break the campaign: once well-chosen to match the brand’s DNA, the concept mood and feel, and the influencer’s personality, the campaign can move the viewers with overwhelming emotion.
  25. 25. CREATED BY what about the product? a product oriented strategy In the middle of the collages, the product will appear and disappear. The product shots will show product applications, whether in the traditional way, or whether in a more unexpected, rule-defying manner. In each case, the product is clearly present. It is a part of the story, of the universe. natural, organic product placements
  26. 26. CREATED BY Christoph Schaller - Germany @christophschaller The content produced by Christoph and published by the influencers will be experimental and revolutionary, while always remaining faithful to the brand’s DNA and universe. It will be inspired by nature: organic, unique, unexpected. The posts will be so much more than clichéd shots of water, they will encompass nature in its entirety, from flowers blossoming in a commercial building to the rawness of storms. The influencers will be publishing collages, as the format reflects this unexpected movement and organic development. The collages will layer static shots and videos, whether a video with a photo underlay, or vice versa, or even two videos layered together. These collages will then be presented in all sorts of sizes, whether landscape, portrait or square. Christoph will be using both a Canon 5D and a Super 8 to create this content, and will include wide angle shots, as well as close-up details. the talent unprecedented resources For this campaign, a super8 camera was used to ensure that the vintage effect is achieved. This feature made the final results incontestable, but also inspired the influencer to test out new mediums.
  27. 27. CREATED BY a cast of influencers that reflect both the campaign and the unique nature of the brand DNA WASO
  28. 28. CREATED BY + 203K followers + 1.43% engagement Nuria Val @frecklesnur A globetrotter inspired by wanderlust, Nuria’s atypical and incredibly recognisable beauty has travelled between the four corners of the world. She is a model and creative director, never without her camera. Spain https://www.instagram.com/frecklesnur/
  29. 29. CREATED BY + 148K followers + 3.21% engagement Miranda Makaroff @mirandamakaroff Miranda’s personality seems slightly jarring with her love for crazily bright colours. She always has her head in the clouds, but is simultaneously an incredibly talented actress, fashion designer, and musician. Spain https://www.instagram.com/mirandamakaroff/
  30. 30. CREATED BY + 148K followers + 3.21% engagement Miranda Makaroff @mirandamakaroff Miranda’s personality seems slightly jarring with its love for crazily bright colours. She always has her head in the clouds, but is simultaneously an incredibly talented actress, fashion designer, and musician. Spain https://www.instagram.com/mirandamakaroff/
  31. 31. CREATED BY diffuse the content across different formats: photos, video, insta shots and PR WASO
  32. 32. CREATED BY 15/10/2017 2,485 likes, 29 comments, 1.33% engagement Miranda Makaroff 19/10/2017 10,764 likes, 72 comments, 5.73% engagement 23/10/2017 3,792 likes, 49 comments, 2.03% engagement
  33. 33. CREATED BY 10/09/2017 8,748 likes, 42 comments, 4.65% engagement 10/10/2017 3,370 likes, 37 comments, 1.80% engagement 12/10/2017 2,656 likes, 8 comments, 1.41% engagement Miranda Makaroff
  34. 34. CREATED BY 30/10/2017 9,579 likes, 68 comments, 3.59% engagement Cami Hawke 23/10/2017 9,269 likes, 27 comments, 3.46% engagement 18/10/2017 7,138 likes, 20 comments, 2.66% engagement
  35. 35. CREATED BY 07/10/2017 12,572 likes, 60 comments, 4.70% engagement 11/10/2017 5,836 likes, 25 comments, 2.18% engagement Cami Hawke
  36. 36. CREATED BY 20/10/2017 719 likes, 12 comments, 1.33% engagement 24/10/2017 225 likes, 3 comments, 0.63% engagement Christoph Schaller 30/10/2017 187 likes, 2 comments, 0.52% engagement
  37. 37. CREATED BY 19/09/2017 387 likes, 2 comments, 4.65% engagement 12/10/2017 216 likes, 3 comments, 1.80% engagement Christoph Schaller 17/10/2017 170 likes, 2 comments, 1.33% engagement
  38. 38. CREATED BY SHISEIDO - WASO 2 INFLUENCERS PUBLICATIONS REACH INTERACTIONS 11 495.4K 76.6K ENGAGEMENT RATE 4.6%
  39. 39. CREATED BY creativity brings life consistency emotions engagement to your campaign
  40. 40. @ykoneagency @olivierbillon

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