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Don’t waste your money – Top 5 Fraud Issues in Influencer Marketing!


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By Blogfoster - Presentation for "Under the Influence"

Published in: Business
  • I made $2,600 with this. I already have 7 days with this... ■■■
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  • I went from getting $3 surveys to $500 surveys every day!! learn more... ➤➤
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  • youtube pe frod hai logo se paisa loot te hai 1 Ishan Sanpui 2 News Bihar 3 janta news this #fraud company they are #frod me 5000rs below all company are same mobaile number ford - 8017088070 whatsh up in menstion below addresh E-6 E BLOCK, SECTOR 11, NEAR SAMUDAYIK KENDRA, NOIDA, UTTAR PRADESH-201301 Farhinsoft Solutions Opc Private Limited is an unlisted private( company incorporated on 31 August, 2015. The registered office of the company is at UTTAR KUMRAKHALI, RAJPUR, SONARPUR, NARENDRAPUR, SOUTH 24 PARGANAS, KOLKATA, West Bengal. owner name BAPPA SANPUI is frod person they not recive call sale person number contact 8017088070 they not recive call i one month before 5000rs but they not replay still now hdfc account number are a/c- 50200015564761 account name Farhinsoft Solutions Opc Private Limited
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Don’t waste your money – Top 5 Fraud Issues in Influencer Marketing!

  1. 1. 1 Don’t waste your money The Top 5 Fraud Issues in Influencer Marketing
  2. 2. 2 #1Fake Followers and Engagement
  3. 3. 3 Up to 75% of Followers are Fake SRF Data Science Team, October 2017
  4. 4. 4 In survey of 118,007 comments on posts with #ad or #sponsored, 83% were spam from bots Sway Ops, November 2017
  5. 5. 5 In Russia, you can even buy likes from vending machines…
  6. 6. 6
  7. 7. 7 It’s easy to tell who has real followers…
  8. 8. 8 And who has fake followers…
  9. 9. 9 Spikes in
 Follower Growth Low Engagement Rates Implausible Follower Origins Unrelated Comments No or Low
 Follower Activity Follow / Followers Ratio The best fraud indicators:
  10. 10. 10 Fraud = When money gets burnt
  11. 11. 11 #2Wrong Pricing
  12. 12. 12 UK 3% Ukraine 4%Germany 4%China 4% France 5% Indonesia 6% Italy 8% India 8% Mexico 9% Russian Federation 10% United States of America 17% Brazil 23% •Big reach does not necessarily mean big engagement •Low engagement means low ROI •Smaller influencers might be better for your brand •Influencers with lots of followers tend to have diverse follower groups (across different countries) •Only certain groups will be relevant to you •But you will be charged for access to their entire following
  13. 13. 13 #3Collaborations
  14. 14. 14 - Poor execution of campaigns also leads to wasted money - Example: Coral - here there was poor communication between the brand and influencers - This led to unsatisfactory collaborations - Avoid miscommunication and be clear about goals in advance
  15. 15. 15
  16. 16. 16 Provide a clear brief - in advance
  17. 17. 17 If you communicated well at the beginning, your campaign will run smoothly
  18. 18. 18 #4Picking the Wrong Influencer Channel
  19. 19. 19 What is your target group? What is the aim of the collaboration? … b What do the different channels offer you? Questions you need to ask yourself:
  20. 20. 20 #5Experience and Partners
  21. 21. 21 Another form of fraud is going into influencer marketing without experience (or an experienced partner)
  22. 22. 22 Fraud is not only about fake followers
  23. 23. 23 Conclusion: -Fraud is not only about fake followers - Fraud is whenever money gets burned: 1) Fake followers 2) Paying the wrong price for influencers 3) Miscommunication in collaborations 4) Choosing the wrong channel 5) Inexperience
  24. 24. 24
  25. 25. 25 Bloggers +12,500 Influencers +22,000 Advertisers 400 Collaborations 15,000
  26. 26. 26 Meet our brand strategists Get in touch