Pierre Zarokian- Monitoring for Reputation Management

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In this presentation, using examples, facts and figures, Pierre Zarokian from Submit Express will provide a guide to reputation management using social media monitoring

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Pierre Zarokian- Monitoring for Reputation Management

  1. 1. Reputation Management Pierre Zarokian President/CEO Submit Express pierre@submitexpress.com
  2. 2. About Submit Express - Launched in 1998 - Ranked #1 SEO firm by Website Magazine (Oct 2009) - INC 5000 (2007-2009) - Deloitte FAST 500 (2008-2009) - SEO, PPC Management, Reputation Management, Optin Email Ads - Social Media Services at iClimber.com
  3. 3. Reputation Management • Sites you should not be on • Sites you should be on • What to do to repair your reputation • Social Media Tips • Monitoring Tools
  4. 4. RipOffReport.com • Owner: Ed Magedson • Ezripofflawsuit.com
  5. 5. Sites to watch out for • Any review or complaint site • Yelp • BBB – Better Business Bureau • Merchant Circle • City Search • Industry Related - Amazon, Trip Advisor • Local Engines – Google, Yahoo, etc • Yellow Pages • Social Media, Forums, Blogs & Video sites
  6. 6. What to do • Ask customers to leave positive reviews • Contact site owner • Create new sites • Create many social media profiles • Buy sponsored ads • Press releases • Article Writing
  7. 7. Creating New Sites • Register and launch sites in .net, .org and with dashes • Use subdomains on main website i.e. http://blog.yourcompany.com • Launch external blogs (Wordpress, Blogger, Tumblr) • SEO & Link Building must be done
  8. 8. Top Social Media Sites • Facebook • Linkedin • Twitter • Myspace • Youtube • Tumblr • Metacafe • Answers.com • Wikipedia • Yelp • Aboutus.org • Xomreviews.com • Spoke.com • Flickr
  9. 9. Other Sites • Forum Profiles & Participation • Yellow Page Sites – Yellowpages.com – Superpages – Insiderpages – MagicYellow • Merchant Circle
  10. 10. Social Media Profiles • Knowem.com - $250 for 100 profiles • Create Company or fan page • Use keywords in user ID or custom URL with keywords • Complete your info page (Company info & URL) • Post relevant industry news
  11. 11. Free Monitoring Tools – Google Alerts – Yahoo Alerts – Twitter keyword alert tools (SocialOomph) – Technorati : Blog Monitoring – Backtype : Blog comment monitoring – Yacktracks : Social comments – BoardTracker, Board Reader, Big Boards : discussion boards – Social Mentions; Whos Talkin; Daymix
  12. 12. Paid Monitoring Tools • Trackur - $18/m indv. & $88/m companies • Radian6 - starts at $600/month • Reputation Defender - $15 to $99/month • Brand Eye - $1 to $350/month • Techrigy SM2 / Alterian • Nielson Buzzmetrics & ThreatTracker • Cision • Cymfony • Biz360 • Visible Technologies • Dow Jones Insights - $5000/month
  13. 13. Final Tips • Own your brand – Top 10 results in Google should be all your websites • Monitor Social Media & respond to negative feedback right away • Be honest & apologize if you made a mistake • Offer solutions, rather than fight
  14. 14. THANK YOU Blog: http://blog.iclimber.com Twitter: http://twitter.com/submitexpress Email: pierre@submitexpress.com

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