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Public Relations


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Public Relations

  2. 2. SYNOPSIS <ul><li>INTRODUCTION </li></ul><ul><li>TOOLS IN PR </li></ul><ul><li>OBJECTIVES </li></ul><ul><li>MERITS </li></ul><ul><li>DEMERITS </li></ul><ul><li>CONCLUSION </li></ul>
  3. 3. INTRODUCTION <ul><li>PUBLIC RELATIONS or PR is a valuable promotion tool that is suitable for fostering goodwill between a company and its various publics. </li></ul><ul><li>PR departments perform serve functions such as press relations, product publicity and corporate commutation to achieve objectives of the public relations. </li></ul>
  4. 4. MAJOR TOOLS IN PUBLIC RELATIONS <ul><li>Publications. </li></ul><ul><li>Events. </li></ul><ul><li>Sponsorships. </li></ul><ul><li>News. </li></ul><ul><li>Public service activities. </li></ul>
  5. 5. OBJECTIVES <ul><li>Build market place excitement. </li></ul><ul><li>Develop relationships with customer. </li></ul><ul><li>Accomplishing objectives. </li></ul><ul><li>Encourage purchase behavior. </li></ul><ul><li>Build brand. </li></ul><ul><li>Encourage investors. </li></ul><ul><li>Crisis management. </li></ul>
  6. 6. MERITS <ul><li>It is a credible form of promotion. </li></ul><ul><li>Through well structured public relation campaign target customer get detailed information about the product. </li></ul><ul><li>Public relations objectives can be achieved at low cost when compared to other promotional efforts. </li></ul><ul><li>Assisting in repositioning a mature product. </li></ul><ul><li>Defending products that have encountered public problems. </li></ul>
  7. 7. DEMERITS <ul><li>Pubic relations are more difficult to manage. </li></ul><ul><li>The final message may not be precisely planned as per marketer wishes. </li></ul><ul><li>Marketers do not have direct control over whether a message is delivered and where it is placed for delivery. </li></ul>
  8. 8. CONCLUSION <ul><li>Public relations is an important way to communicate with customers and potential customers but also members of the many audiences that can affect marketing performance. </li></ul>
  9. 9. THANK YOU