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PITFALLS IN POSITIONING <ul><li>Positioning is undeniably a tough job and if a marketer attempts to position a pdt without...
PITFALLS IN POSITIONING <ul><li>Quite often, it happens that a product is positioned on the basis of obvious aspects of th...
PITFALLS IN POSITIONING <ul><li>Most companies try to live in the future rather than position their pdts based on their cu...
PITFALLS IN POSITIONING <ul><li>Under Positioning </li></ul><ul><li>Over Positioning: Tanishq Jewelry </li></ul><ul><li>Co...
PITFALLS IN POSITIONING <ul><li>Confusing Positioning: Crystal Pepsi </li></ul><ul><li>Doubtful Positioning: companies try...
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Errors In Positioning

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Errors In Positioning

  1. 1. PITFALLS IN POSITIONING <ul><li>Positioning is undeniably a tough job and if a marketer attempts to position a pdt without careful planning, it becomes very difficult to sustain the pdt in the mkt and derive a competitive advantage. </li></ul>
  2. 2. PITFALLS IN POSITIONING <ul><li>Quite often, it happens that a product is positioned on the basis of obvious aspects of the product feature; this becomes too predictable and the charm in positioning is lost. </li></ul>
  3. 3. PITFALLS IN POSITIONING <ul><li>Most companies try to live in the future rather than position their pdts based on their current capabilities. They might achieve newer tech and resources in the future. </li></ul>
  4. 4. PITFALLS IN POSITIONING <ul><li>Under Positioning </li></ul><ul><li>Over Positioning: Tanishq Jewelry </li></ul><ul><li>Companies implements Inside – out strategy instead of Outside – in strategy </li></ul><ul><li>Short Term vs Long Term goals and profits </li></ul>
  5. 5. PITFALLS IN POSITIONING <ul><li>Confusing Positioning: Crystal Pepsi </li></ul><ul><li>Doubtful Positioning: companies try to create brand awareness among customers even before positioning the brand clearly in the market. </li></ul><ul><li>Customer Expectations </li></ul>

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