Erp Presentation1

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Erp Presentation1

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  • Erp Presentation1

    1. 1. E-commerce <ul><li>Dell computers </li></ul><ul><li>Haas automation </li></ul><ul><li>Mercedes Benz </li></ul><ul><li>Home depot </li></ul><ul><li>Some Business marketers who have integrated internet and e-commerce </li></ul><ul><li>E-commerce not just speeds up and automates companies , it also spreads its efficiencies </li></ul><ul><li>E- commerce seamlessly moves data on open and closed networks </li></ul>
    2. 2. Defining e-commerce e-commerce is multi faceted Stand point Application of technology Communications Delivery of products or services or payments via telephone lines or computer network Business process Automation of Business transactions (sell, buy, pay, receive, communication) Service To cut service costs, increase the speed of service
    3. 3. Key elements supporting e- marketing <ul><li>E- Marketing </li></ul><ul><li>Integration of IT and internet into marketing </li></ul><ul><li>Internet </li></ul><ul><li>Largest computer network linking more than 2 billion people </li></ul><ul><li>Intranet </li></ul><ul><li>Network that links users in a firm </li></ul><ul><li>Extranet </li></ul><ul><li>Network that links authorized users </li></ul><ul><li>www </li></ul><ul><li>Which makes internet accessible and easier for non experts </li></ul><ul><li>Web Browser </li></ul><ul><li>Software that is used to navigate the hyperlink in www </li></ul>
    4. 4. Key elements supporting e- marketing E- Marketing Integration of IT and internet into marketing Internet Largest computer network linking more than 2 billion people Intranet Network that links users in a firm Extranet Network that links authorized users www Which makes internet accessible and easier for non experts Web Browser Software that is used to navigate the hyperlink in www
    5. 5. Key elements supporting e- marketing Supplier Firm Delivery end Customer SCM ERP CRM CRM
    6. 6. Inter organizational Supplier management Inventory management Distribution / channel management Payment management Intra organizational Workgroup communication E-publishing- pricelist, market trends, specs Sales production link Other functional integration Business to customer Product information Sales-real time information Service- order status, application, problem solving Marketing research
    7. 7. Strategic role of e-commerce <ul><li>A communication device to build CR </li></ul><ul><li>Alternative distribution channel </li></ul><ul><li>Valuable medium for delivering service </li></ul><ul><li>Tool for gathering market research data </li></ul><ul><li>A method of integrating members of a supply chain </li></ul>
    8. 8. What the internet can do <ul><li>Enhanced customer focus, responsiveness, relationship </li></ul><ul><li>Reduce costs </li></ul><ul><li>Integrate supply chain </li></ul><ul><li>Focus on core business- Virtual organization </li></ul><ul><li>Effective information availability for customers </li></ul><ul><li>Catalog on net </li></ul><ul><li>Access global markets </li></ul><ul><li>Reverse bidding </li></ul><ul><li>Electronic forums & communities </li></ul><ul><li>Impact of geographic Price- No borders </li></ul><ul><li>Marketing research </li></ul><ul><li>Customer communication (case study) </li></ul>
    9. 9. Questions to guide e-commerce strategy <ul><li>Customers / markets – align </li></ul><ul><li>not when you are targeting a country where computers are non existent </li></ul><ul><li>2. Competitive threats – can we Ignore (case let) </li></ul><ul><li>People & Infrastructure- what is the use of SK </li></ul><ul><li>Sourcing and operation </li></ul>
    10. 10. Heart of Internet strategy? <ul><li>It is web site of the firm </li></ul><ul><li>GENERAL GUIDELINES TO DEVELOP A WEBSITE </li></ul><ul><li>THINK LIKE A USER </li></ul><ul><li>Get users experience on web </li></ul><ul><li>Design shall be easy to update </li></ul><ul><li>Color and fonts </li></ul><ul><li>Tools for easy navigation </li></ul><ul><li>Multimedia </li></ul><ul><li>Catalogs- cheap, updating shall be easy </li></ul>

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