Intro•A webcast is a great way for you to reach out to yourintended audience for business purposes.•However, when you make use of a webcam for thispurpose, you can have a difficult time getting the settingsright and providing the best possible audio and visual forthose who are viewing your broadcast.•Just like with live television, live webcasting is an opendoor for a wide variety of problems.•Once you realize the four most common mistakes andhow to fix them, your webcasting experiences willbe positive ones.
Webcam Positioning•When people attend your livewebcasting event, they expect you tolook at them, just like you would if youwere talking in person.•Therefore, you need to watch yourwebcam positioning.•This means you should be centered inthe frame and not zoomed in too far.
Webcam Positioning: Solution •The webcam should be at your eye level for your webcasting event. •This will allow you to look directly into the camera without too much extra effort, giving a more natural look to your presentation. •To reach this level, you may need to place the camera on a tripod or adjust your chair accordingly.
Webcam Positioning: Solution•Once you have the right position for yourwebcam, you can position yourself foryour webcast.•Your face should be centered on thescreen with only your head and shouldersshowing.•Make sure you take up a majority of thescreen.•The audience isn’t interested in thebackground.
Bad Lighting•Getting set up with the proper lightingcan be one of the most difficult aspects ofyour webcast.• If your lighting is not properly set up, itcan have a negative impact on theoutcome of your event.•When you are presenting, you need tomake sure your attendees can see yourface.•Sitting with bright backlighting, forinstance, will make your face too dark.
Bad Lighting: Solution•Select a location that allows you tocustomize your lighting with a varietyof lamps, blinds on the windows andoverhead lighting.•Don’t use the webcam software toadjust your lighting. Instead, changethe position of lamps, open or closeblinds and turn the overhead lightingon and off until you achieve the perfectlighting.
Bad Lighting: Solution•Keep the lights from shining from directlybehind you. This will turn you into a shadow toyour webcasting audience.•Add some white to the background. Webcamsoftware often balances itself based on thelightest color.• When you have something white in thebackground, you will achieve the most naturallook possible.
Distractions During The Webcast•Whether you are presenting from the office orfrom home, it is important to make sure you arethe sole focus of the live webcasting event.•Your audience won’t be able to stay focused ifthere is too much going on in the background,such as telephones ringing, people walking backand forth or unnecessary noise from pets or kids.• Remember, not all distractions make noise.•Anything that moves behind you can also be adistraction.
Distractions During The Webcast: Solution•The first thing you need to do is choose a locationwhere you can control the distractions that occur.•This means finding a room you can lock orotherwise prevent access by other people or petsto ensure none of these factors create adistraction to your audience.•Once you find the quiet room, aim the webcam ata solid-colored wall that has no more than one ortwo pictures on it at the most.•A blank wall is preferred.
Forgetting Your Webcast•Sometimes when you are using livewebcasting, you may forget the camera isrunning.•If you aren’t the person who is speakingat the time, you could end up checkingyour email, taking a phone call or talkingto someone else in the room.•When you are distracted yourself, youare sending the wrong message to theviewers who are watching you.•It can also cause you to be caught offguard when it is your turn to speak again.
Forgetting Your Webcast: Solution•To avoid looking disinterested or making yourselflook foolish by forgetting you are being watched,you need to fully prepare yourself for yourwebcasting experience.•To help you stay focused, you need to: -Close out your email -Turn off or silence your cell phone -Set your telephone to a privacy setting to ensure it doesn’t ring -Mark yourself busy on your online calendar -Lock yourself into the room or hang a sign on the door to let people know you are unavailable -Watch your own camera feed so you know how you look
Review•When you know which mistakes toavoid and how to fix them, you canincrease the chances of success withyour next webcast.•Live webcasting can be stressfulenough. Don’t make it more difficultby making careless mistakes.
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