Best practices for using powerpoint in a web event
Best Practices for UsingPowerPoint in a Web Event
Intro•Whether you are hosting a webinar or webconference, you need to find effective ways toexpress your ideas.•One of the most common tools business peopleuse for this purpose is a PowerPoint presentation.•Understanding how to effectively use PowerPointduring your web event will ensure the highest levelof success for your event.
Use Text and Images•You may be tempted to fill yourPowerPoint presentation with text soeveryone can follow along with what youare saying. However, using only text willleave many of your viewers in the dark.•Research has shown that some peoplelearn better through visual stimulation,while others learn more from listening toor reading information.
Use Text and Images •Because you don’t know which type of learning style each person in your audience possesses, it is important to use a mixture of both for your webinar or web conference. •Don’t be afraid to use text, but make sure you mix in photographs, charts, diagrams and other illustrations to appeal to the visual learners.
Seven and Seven Rule•Your slides should have no more thanseven lines of text with seven wordsor less per line.•The text on your slides is meantto serve as bullet points of whatyou will talk about, not everything youwant people to know.
Offer a Handout•If your attendees receive a handout,either by mail or email, your words gaincredibility because they are in print.•It will also allow your attendees to payattention to you and your PowerPointpresentation instead of taking notes.•Finally, this handout will allow you to givethe audience more information withoutbreaking the seven and seven rule withyour presentation slides.
Involve Your Audience •Engage your audience with your PowerPoint slides to help keep their attention. •Implement thought-provoking questions into your presentation, even if you don’t expect an actual response. •However, this will be even more effective if you actually ask for a response from your audience. •Encourage more than one response to keep everyone involved.
Slow It Down•Whether it is a case of the nerves or you simplydon’t realize you are rushing through the points, itis important to make a conscious effort to movethrough the material at a slower pace.• If your fast talking is a case of too muchinformation and not enough time, reduce theamount of information you plan to present andschedule another webinar or web conference tocover the additional material.•It is also important to insert pauses afterintroducing a new idea in your presentation, aswell as after you have asked a question to alloweveryone to really think about their answer.
Additional Practices•Be consistent with each slide, keeping the same color scheme,logo, font and background.•Use a combination of text and images on all slides. Keep headlinesshort and concise. Language should be descriptive and engaging forthe best results.•Keep your slides as uncluttered and clear as possible. Label allimages and leave out any images that don’t work toward portrayingyour message.•Always site any data you use, attributing it to the exact sourcefrom which it came to ensure its credibility.
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