Adlg Presentation 27 Sept 07

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Redefining the Library for the 21st century – the British Library Experience

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  • Adlg Presentation 27 Sept 07

    1. 1. Redefining the Library for the 21st century – the British Library Experience Neil Infield – Manager, Business & IP Centre
    2. 2. What does it mean to be a great library in the 21st century? <ul><li>How can we serve the needs of the Google and Web 2.0 generations? </li></ul><ul><li>How do libraries continue to enable the research and learning process? </li></ul><ul><li>How do libraries find new ways of adding value? </li></ul><ul><li>How does the creation of the Business & IP Centre address these challenges? </li></ul>
    3. 3. What is the British Library? <ul><ul><li>3 main funding streams: </li></ul></ul><ul><ul><li>DCMS grant-in-aid (£89m) </li></ul></ul><ul><ul><li>Annual trading income (£25m) </li></ul></ul><ul><ul><li>Donations (£4m) </li></ul></ul><ul><ul><li>Generates value to the UK economy each year of 4.4 times public funding </li></ul></ul>Helping people advance knowledge to enrich lives National library of the UK. Serves researchers, business, libraries, education & the general public Collection includes over 2m sound recordings, 5m reports, theses and conference papers, 50m+ patents The largest document supply service in the world. Digitisation enables desktop delivery within 2 hours Over 250 years of collecting. Beneficiary of legal deposit, and £16m annual acquisitions budget 3 main sites in London and Yorkshire. 2,250 staff Collection, 600km of shelving, grows at 11km per year 1.25 Tb of digital material through voluntary deposit
    4. 4. The origins of the Business & IP Centre <ul><li>Inspired by SIBL (Science Industry & Business Library – New York Public Library </li></ul>
    5. 5. The origins of the Business & IP Centre <ul><li>Surveyed existing and potential customers </li></ul><ul><li>Initial investment of £1m from LDA (London Development Agency) </li></ul><ul><li>Re-inventing the Business and Patents Reading Rooms </li></ul><ul><li>Making an unrivalled practical business collection available to those who need it most. </li></ul>
    6. 6. New services for our customers <ul><li>Workshops </li></ul><ul><ul><li>Staff workshops </li></ul></ul><ul><ul><li>Partner workshops </li></ul></ul><ul><li>Inspiring Entrepreneurs events </li></ul><ul><li>New online databases </li></ul><ul><li>Downloading via memory sticks </li></ul><ul><li>Guides and leaflets </li></ul><ul><li>Information advice sessions </li></ul><ul><li>Ask the Expert sessions </li></ul>
    7. 7. Supporting creativity and Innovation
    8. 8. Cultural & organisational challenges <ul><li>Turning Readers into Customers </li></ul><ul><li>Changing staff attitudes </li></ul><ul><li>Working with the wider BL culture </li></ul><ul><ul><li>Opening hours </li></ul></ul><ul><ul><li>IT/AV/Estates support </li></ul></ul><ul><ul><li>Reader Registration </li></ul></ul><ul><ul><li>Security guards </li></ul></ul><ul><li>Traditional approach vs enhanced services </li></ul><ul><li>Working closely with partner organisations </li></ul>
    9. 9. Building a new kind of Library <ul><li>Creation of a Networking Area open to the public </li></ul><ul><ul><li>Plasma screens with live news & upcoming events </li></ul></ul><ul><ul><li>Laptops for searching BL content </li></ul></ul><ul><ul><li>Sofas for meetings </li></ul></ul><ul><ul><li>Examples of success stories </li></ul></ul><ul><li>Installing a staffed Welcome Desk </li></ul>
    10. 10. Building a new kind of Library
    11. 11. Building a new kind of Library
    12. 12. Building a new kind of Library
    13. 13. Building a new kind of Library
    14. 14. Promotion & marketing activities
    15. 15. Promotion & marketing activities <ul><li>Large volume of press coverage </li></ul><ul><li>Ongoing Inspiring Entrepreneurs events with </li></ul><ul><ul><li>Sir Stelios Haji-Ioannou (easyjet ) </li></ul></ul><ul><ul><li>John Bird (The Big Issue) </li></ul></ul><ul><ul><li>Richard Reed (Innocent Drinks) </li></ul></ul><ul><ul><li>Martha Lane Fox (lastminute.com) </li></ul></ul><ul><li>One to One advices sessions with Anita Roddick, Tim Campbell (winner of The UK Apprentice) & Mark Shehan. </li></ul><ul><li>Lynne Brindley chairing a session at Enterprise Week launch </li></ul>
    16. 16. Celebrity support Dame Anita Roddick, founder of The Body Shop Tim Campbell, Winner of The Apprentice Lord Bilimoria, Founder and CEO of Cobra Beer Ltd
    17. 17. Success stories <ul><ul><li>Imtaz Khaliq, Bespoke Tailor </li></ul></ul>Matthew Lewis Founder & MD, Funkyfins Adam Pritchard Founder & MD, Pomegreat
    18. 18. Facebook and blogs
    19. 19. Information professionals: old and new Gatekeeper Collaborator Online searcher Trainer Custodian of collections Facilitator Service provider Information advisors Information gatherer Problem solver Library process Business process Inward looking Networker Old New Source: Lesley Robinson, Lesley Robinson Consultancy Services Ltd, www.lesleyrobinson.co.uk
    20. 20. Staff training and development <ul><li>Identify new skills and knowledge required for new set of customers </li></ul><ul><li>Move from Readers to Customers (different approach required) </li></ul><ul><li>Inspire confidence, independent thought and (calculated) risk taking </li></ul><ul><li>Training in: </li></ul><ul><ul><li>Public speaking </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Difficult enquiries </li></ul></ul><ul><ul><li>Training the trainer </li></ul></ul>
    21. 21. Building partnerships with other organisations <ul><li>Working with 17 partners to add to our range of activities </li></ul>
    22. 22. Challenges <ul><li>A victim of our own success? </li></ul><ul><li>Increased visitors to St Pancras </li></ul><ul><li>Increased demands for access to information </li></ul><ul><li>New customers require much more time and attention </li></ul><ul><li>Conflict of customer expectation and traditional library rules </li></ul>
    23. 23. The future <ul><li>Digitising the collection </li></ul><ul><li>Allowing creative use of the collection </li></ul><ul><li>Providing remote access to our online resources </li></ul><ul><li>Predicting future customer demands </li></ul><ul><li>Moving from disintermediation to re-intermediation by adding value </li></ul>
    24. 24. Recognition by our peers
    25. 25. BUSINESS & IP CENTRE ACHIEVEMENTS <ul><ul><li>Over 25,000 entrepreneurs and SMEs since launch </li></ul></ul><ul><ul><li>Over 1000 workshops and 1:1 advice clinics </li></ul></ul><ul><ul><li>Over 35 partners ‘signed up’ </li></ul></ul><ul><ul><li>Series of sell-out ‘Inspiring Entrepreneurs’ events, including, Winners: the Rise and Rise of Black British Entrepreneurs , Desperately Seeking Finance, The Asian Advantage, Hot Off the Press, Commerce with a Conscience and forthcoming : Ethical Entrepreneurs, Oriental Express and Mothers of Invention II </li></ul></ul><ul><ul><li>Have already exceeded LDA 06-07 targets for participants in workshops and clinics: women 56% (vs 33%), BAME 40% (v29%) and disabled 4% vs 5%). </li></ul></ul><ul><ul><li>Won Best Team in the Academic and Public Sectors, International Information Industry Award and s hortlisted for CBI/Real Business ‘New Product of the Year’ Award, Nov 2006 </li></ul></ul><ul><ul><li>On target to leverage over £1.8 million in sponsorship and in-kind revenues over two years </li></ul></ul>

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