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Content Marketing Predictions: 2015

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Content Marketing Predictions: 2015

  1. 1. Content Marketing Predictions: 2015
  2. 2. Content will emerge as the core of new age marketing. 1
  3. 3. Marketers will focus on content and that will define the social search practice. 2
  4. 4. B2C companies will see rise in Content Marketing. 3
  5. 5. Content Marketers will focus on building engaged audiences who deliver quantifiable business results 4
  6. 6. 2015 will see Rise of Brand publishers. We will witness large number of brand- owned publications. 5
  7. 7. Brand publishers will focus on Content Distribution and Audience Growth. 6
  8. 8. Brand publishers will witness Rise of Video Content. 7
  9. 9. Brands will finally embrace YouTube as a major network. 8
  10. 10. In 2015 Facebook Video will challenge dominance of YouTube. 9
  11. 11. Brand publishers will compete with content companies. 10
  12. 12. In 2015 marketers will progressively embrace Content Editors 11
  13. 13. Content Exchanges will become a top priority of marketers. 12
  14. 14. In 2015 Brands will focus on Content Governance 13
  15. 15. Content Mangers will progressively target, track, and measure Return on Content Investment 14
  16. 16. 2015 will witness rise of Niche Content Agencies. 15
  17. 17. Thanks! Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343

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