using social technologies

TO RUN BETTER EVENTS



                              Teemu Arina
                             ...
WHAT’S WRONG WITH EVENTS?
STRUCTURE                METHOD                  CONTENT




TOP DOWN – ONE WAY        PASSIVE – STATIC      INEFFICIENTLY...
T O MO RR OW
  YE ST E R D AY
 Top down, one way           Bottom up, two way
events organized by a        events. Partici...
Various Types of Events
CONFERENCE
•   Heavy planning of tasks
•   Fixed agenda
•   Hired presenters
•   Services and boot...
TED
                                   Online Educa
                                                                      ...
ASSEMBLY
REBOOT
SECOND LIFE




Howard Rheingold @ NMC Campus   Henry Jenkins @ Alexander Hall
Events go online or become
   x-events, because...
BUSINESSES
               REDUCE COSTS




            Tr
               av
                   el
         Ac
            ...
Businesses reduce




GREEN IT
New tools become available
TIME TO THROW
SOME TOMATOES




  Q&A
Various Approaches
Hosted Conference
Social Networks



White Label
Social Networks



Event Organization
Sites


Do It Yo...
Networking
         Wikis
Blogs




         Tags




         Media       Feeds
Forums
Various Supportive Tools

Event Registration
Services Streamline
Processes

Promotion Services Let
Others Know About
Your ...
Before                           During                                 After

   Iterative Planning                Extend...
PEER-FUNDING YOUR EVENT
FINDING MOST SUITABLE DATES
DISTRIBUTING ONLINE VIDEO CONTENT
EXTENDED EVENTS
          Hosted Conference
           Social Networks




         TOP-DOWN                              ...
Long Tail of Events
Event Popularity




                   Head: 20% Tail: 80%
                                         P...
Successful Event DNA



      Digital                       Analog
 ■ Digital is primary:     ■ When more “bandwidth”
   e...
Contact                         Email teemu@dicole.com
 Teemu Arina
                                 Blog tarina.blogging....
Using Social Technologies to Run Better Events
Using Social Technologies to Run Better Events
Using Social Technologies to Run Better Events
Using Social Technologies to Run Better Events
Using Social Technologies to Run Better Events
Using Social Technologies to Run Better Events
Using Social Technologies to Run Better Events
Upcoming SlideShare
Loading in …5
×

Using Social Technologies to Run Better Events

13,528 views

Published on

Teemu Arina speaks at Spaces for Interaction: an Online Conversation on Improving Traditional Conferences. Full recording available here: https://admin.na4.acrobat.com/_a826376302/spaces/

Published in: Technology
4 Comments
83 Likes
Statistics
Notes
No Downloads
Views
Total views
13,528
On SlideShare
0
From Embeds
0
Number of Embeds
719
Actions
Shares
0
Downloads
1,224
Comments
4
Likes
83
Embeds 0
No embeds

No notes for slide

Using Social Technologies to Run Better Events

  1. using social technologies TO RUN BETTER EVENTS Teemu Arina Dicole Ltd. tarina.blogging.fi February 2009
  2. WHAT’S WRONG WITH EVENTS?
  3. STRUCTURE METHOD CONTENT TOP DOWN – ONE WAY PASSIVE – STATIC INEFFICIENTLY SHARED BOTTOM UP – TWO WAY PARTICIPATIVE - DYNAMIC EFFECTIVELY SHARED
  4. T O MO RR OW YE ST E R D AY Top down, one way Bottom up, two way events organized by a events. Participants committee. contribute to planning. Visitors sit, listen and Participants engage comment. Event has a themselves throughout static website. the event – also online. Results get Results are effectively ineffectively shared. shared online.
  5. Various Types of Events CONFERENCE • Heavy planning of tasks • Fixed agenda • Hired presenters • Services and booths FORM nt • Presentation-centric e m st e v In UNCONFERENCE • Crowdsourced planning • Self-organizing agenda • Presenters voted on • DIY service • Interaction-centric SCALE LARGE EVENT SMALL EVENT • • Strong network formation Popular topics • • Distributing specific expertise Wide interest groups • • Peer-to-peer organization Expert organizers • • Cheap and low labour Budget decisions • • Resources often loaned Professional venue
  6. TED Online Educa AMD Virtual Typical presentation Experience Typical online presentation H I G H LY D E F I N E D Panel discussion Le Web Typical virtual conference Typical Second Life Lightning talks presentation STRUCTURE Connectivism Fish Bowl Code camp Online Conference FACE-TO-FACE TECH-HEAVY Grasping the Future Speed Geeking SELF-ORGANIZING Pecha-Kucha Assembly World Café Reboot MashPit SuperHappyDevHouse Barcamp Unconference Campfire conversation Method VIRTUALITY Event
  7. ASSEMBLY
  8. REBOOT
  9. SECOND LIFE Howard Rheingold @ NMC Campus Henry Jenkins @ Alexander Hall
  10. Events go online or become x-events, because...
  11. BUSINESSES REDUCE COSTS Tr av el Ac co mm Co od nfe ati ren Lo on st ce tim fee Fin e s an cia lc ris is
  12. Businesses reduce GREEN IT
  13. New tools become available
  14. TIME TO THROW SOME TOMATOES Q&A
  15. Various Approaches Hosted Conference Social Networks White Label Social Networks Event Organization Sites Do It Yourself Advertising Agencies Software Development Companies In-house mashups (e.g. Google Groups + Google Pages) Open Source applications
  16. Networking Wikis Blogs Tags Media Feeds Forums
  17. Various Supportive Tools Event Registration Services Streamline Processes Promotion Services Let Others Know About Your Event Community Services Draw People Together Event Related Interaction Services Create a Backchannel Many of these services are already used by event participants.
  18. Before During After Iterative Planning Extended Events Online Sharing Reflection Experience Planners Online Face-to-face Participants ‣ Presentations ‣ Schedule ‣ Checklists ‣ Conference wiki ‣ Profiles ‣ Notes and recordings ‣ Presenters ‣ Dates ‣ Backchannel chat ‣ Media ‣ User-generated content ‣ Methods ‣ RSVPs ‣ Social networking ‣ Blogs ‣ Lessons learned ‣ Venue ‣ Topics ‣ Live streaming ‣ APIs ‣ Content dissemination
  19. PEER-FUNDING YOUR EVENT
  20. FINDING MOST SUITABLE DATES
  21. DISTRIBUTING ONLINE VIDEO CONTENT
  22. EXTENDED EVENTS Hosted Conference Social Networks TOP-DOWN BOTTOM-UP Event Organization White Label Sites Social Networks FREE FORM Do It Yourself
  23. Long Tail of Events Event Popularity Head: 20% Tail: 80% Possible Events
  24. Successful Event DNA Digital Analog ■ Digital is primary: ■ When more “bandwidth” everything starts and is needed, synchronicity ends in digital of interaction and interaction goes ■ Mainly asynchronic or face-to-face semi-synchronic ■ Always linking back to interaction digital at every point of interaction
  25. Contact Email teemu@dicole.com Teemu Arina Blog tarina.blogging.fi CEO, Dicole Ltd. Company www.dicole.com “Imagination is more important than knowledge” – Albert Einstein

×