Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social technologies
 as new forms of
  organizational
    innovation




  CEO Teemu Arina / Dicole Ltd.
          2007-09...
The past: speed and repetition,
rather than innovation and learning




                                  Photo: tashland
Technology as an extension of the body




             Marshall McLuhan
               (1911-1980)




                  ...
Human Evolution
Homo Habilis            Homo Erectus               Homo Sapiens
2.5m - 1.8m years ago   1.8m - 70k years a...
Horse wagons vs. Iron horses
Towards mechanical speed and predictive control




                                         ...
Speed
                    quot;good luck, success, prosperity, advancement”
                               - Online Etymol...
Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina   Dicole Ltd.
Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina   Dicole Ltd.
Homo Contextus
 Contextus = connected or weaved together
 Context = Circumstances in which an event occurs
 Homo habilis →...
Social web = Noosphere?

• Planetary thinking network
• Interlinked system of consciousness and information
• Global net o...
Reactivity > Proactivity > Coactivity

     Future: Co-creation, peering, collaboration




Photo: Thomas Hawk
Mechanical age     Digital age
Efficiency          Responsiveness
Mass-production    Mass-customization
Economy of scale   ...
Greatest innovation of our time is not going
  to be based on technology, but process




                                ...
New paradigm: Enterprise 2.0

“Enterprise 2.0 is the use of emergent
  social software platforms within
 companies, or bet...
Enterprise 1.0              Enterprise 2.0
Hierarchical organization       Flat organization
 Automation in the core      ...
Command & Control

           becomes

Collaboration and Communication




                                  Photo: tashland
Crowdsourcing

Taking a job traditionally performed by an employee
 or contractor, and outsourcing it to an undefined,
    ...
Goldcorp Inc. story
Example: Dell IdeaStorm
Innovations




           “Conversations are the stem cells of
                      innovation”
                        ...
Innovation driven by
    Outside - In
     instead of
    Inside - Out




                       Photo: Tarotastic
Top-down Innovation Bottom-up Innovation

Inspiration           Executives                   Customers
               Exis...
Dicole Knowledge Work
     Environment




Areas   Blogs   Wikis   Feeds
Anatomy of an Organisation as an Organism

    Nervous system                      Brain
Feeds, Search, APIs -            ...
Neuroplasticity of Organizations




             “Changes that occur in the
             organization [of the brain]
    ...
Information
                             Image: rogiro




overload

 “Information overload is
a symptom of future shock”
...
Rats and
chemical messengers

Increase information overload
    to get over crisis when
     business process fails




  ...
Pattern recognition




“Information overload is an opportunity for
pattern recognition” – Marshall McLuhan       Image: jbum
Man is an over-complicated
    organism. If he is doomed to
extinction he will die out for want of
             simplicity...
Contact info
CEO Teemu Arina
Dicole Oy
050 – 555 7636
teemu@dicole.com
Blog: tarina.blogging.fi
www.dicole.com




        ...
Reading
 •   Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Robert
     Scoble)
 •   ...
Upcoming SlideShare
Loading in …5
×

Social Technologies as New Forms of Organizational Innovation (EC-TEL'07)

4,162 views

Published on

My presentation at LOKMOL'07 workshop at EC-TEL'07, Crete, Greece. 2007-09-19

Published in: Technology, Education

Social Technologies as New Forms of Organizational Innovation (EC-TEL'07)

  1. 1. Social technologies as new forms of organizational innovation CEO Teemu Arina / Dicole Ltd. 2007-09-18 Photo: Tracy O
  2. 2. The past: speed and repetition, rather than innovation and learning Photo: tashland
  3. 3. Technology as an extension of the body Marshall McLuhan (1911-1980) Photo: Don J. McCrady
  4. 4. Human Evolution Homo Habilis Homo Erectus Homo Sapiens 2.5m - 1.8m years ago 1.8m - 70k years ago 250k years ago Brain: 500 - 800 cc Brain: 950 - 1100 cc Brain: 1000-1850 cc Tools Advanced tools Art, writing, speech “Man the Wise” - Carl Linneaus
  5. 5. Horse wagons vs. Iron horses Towards mechanical speed and predictive control Photo: Mike Wood
  6. 6. Speed quot;good luck, success, prosperity, advancement” - Online Etymology Dictionary 1300 - To go fast 1382 - Full speed 1569 - To send forth with quickness 1856 - To increase the work rate of 1866 - Gear of a machine 1891 - One who drives fast 1965 - Speed reading 1967 - Methamphetamine, caffeine etc. Photo: Ben McLeod
  7. 7. Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Dicole Ltd.
  8. 8. Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Dicole Ltd.
  9. 9. Homo Contextus Contextus = connected or weaved together Context = Circumstances in which an event occurs Homo habilis → Homo sapiens: Brain size increases physically Homo sapiens → Homo contextus: Brain size increases virtually Connected human escaping the physical limitations of connectivity with modern network technologies and distributing its cognition
  10. 10. Social web = Noosphere? • Planetary thinking network • Interlinked system of consciousness and information • Global net of self-awareness, instantaneous feedback, and planetary communication Teilhard de Chardin (1881 - 1955) Photo: Don J. McCrady
  11. 11. Reactivity > Proactivity > Coactivity Future: Co-creation, peering, collaboration Photo: Thomas Hawk
  12. 12. Mechanical age Digital age Efficiency Responsiveness Mass-production Mass-customization Economy of scale Economy of small Predictability Adaptation Repetition Learning Re-inventing Outsourcing Speed Real-time Photo: Don J. McCrady
  13. 13. Greatest innovation of our time is not going to be based on technology, but process Photo: tashland
  14. 14. New paradigm: Enterprise 2.0 “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.quot; Andrew McAfee Kuva: GustavoG
  15. 15. Enterprise 1.0 Enterprise 2.0 Hierarchical organization Flat organization Automation in the core Interaction in the core Tree representation Associative representation Bureaucracy Agility Static and rigid Dynamic and adaptive IT driven technology User driven technology Feature-driven value User-driven value Top-down Bottom-up Centralized Distributed Hand-picked teams Self-organizing teams Silos Open borders Controlled communication Transparency Taxonomies Folksonomies Complexity Simplicity Closed standards Open standards Photo: JJay
  16. 16. Command & Control becomes Collaboration and Communication Photo: tashland
  17. 17. Crowdsourcing Taking a job traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people Photo: Hugo*
  18. 18. Goldcorp Inc. story
  19. 19. Example: Dell IdeaStorm
  20. 20. Innovations “Conversations are the stem cells of innovation” ― Jay Cross Kuva: Andrew Mason
  21. 21. Innovation driven by Outside - In instead of Inside - Out Photo: Tarotastic
  22. 22. Top-down Innovation Bottom-up Innovation Inspiration Executives Customers Existing assets, products Deep observation of Drivers and positioning customer needs Interaction Structured and controlled Spontaneous Strategy Go to the customer Invite and engage customer Process Linear well-defined Emergence Online communities, Market research, surveys, Techniques crowdsourcing, peer- focus groups production, search, blogging Photo: JJay
  23. 23. Dicole Knowledge Work Environment Areas Blogs Wikis Feeds
  24. 24. Anatomy of an Organisation as an Organism Nervous system Brain Feeds, Search, APIs - Wikis, tagging - Sharing, discovering and Connecting and remixing tapping into reflections reflectons Senses Blood system Blogs, Microblogs, Social networking, Social bookmarking - Real-time Reflection in and on action communications, Network analysis - Optimizing interaction flow Skeleton Automation, Real- time processes, Muscles = Money? Operative technologies - Back- bone for business processes Ref: Teemu Arina, Illustration: Lotta Viitaniemi
  25. 25. Neuroplasticity of Organizations “Changes that occur in the organization [of the brain] as a result of experience” Ref: Andrew Mason
  26. 26. Information Image: rogiro overload “Information overload is a symptom of future shock” ―Alvin Toffler, 1970
  27. 27. Rats and chemical messengers Increase information overload to get over crisis when business process fails Ref: Rosebud 23
  28. 28. Pattern recognition “Information overload is an opportunity for pattern recognition” – Marshall McLuhan Image: jbum
  29. 29. Man is an over-complicated organism. If he is doomed to extinction he will die out for want of simplicity. Ezra Pound Photo: Don J. McCrady
  30. 30. Contact info CEO Teemu Arina Dicole Oy 050 – 555 7636 teemu@dicole.com Blog: tarina.blogging.fi www.dicole.com Photo: Tanakawho
  31. 31. Reading • Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Robert Scoble) • The Medium is the Message (Marshall McLuhan) • Complex Responsive Processes in Organizations: Learning and Knowledge Creation (Ralph Stacey) • The World Is Flat: A Brief History of the Twenty-first Century (Thomas Friedman) • Informal Learning: Rediscovering the Natural Pathways That Inspire Innovation and Performance (Jay Cross) • Deschooling Society (Ivan Illich) • The Innovator's Solution: Creating and Sustaining Successful Growth (Clayton Christensen) • The Cluetrain Manifesto: The End of Business as Usual (Christopher Locke) • Convergence Culture: Where Old and New Media Collide (Henry Jenkins) • The Wealth of Networks: How Social Production Transforms Markets and Freedom (Yochai Benkler) • Open Business Models: How to Thrive in the New Innovation Landscape (Henry Chesbrough) • The Long Tail: Why the Future of Business is Selling Less of More (Chris Anderson) • Wikinomics: How Mass Collaboration Changes Everything (Don Tapscott) • Seeing What's Next: Using Theories of Innovation to Predict Industry Change (Clayton Christensen) • Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages (Carlota Perez) • The Social Life of Information (John Seely Brown) • Wisdom of the Crowds (James Surowiecki) • Complexity and Innovation in Organizations (Jose Fonseca) Photo: Tanakawho

×