SOCIALMEDIA developments in the real-time
economy CEO Teemu Arina, Dicole Oy October 2008

MAN-MACHINE SYMBIOSIS – J. C.
R. Licklider, 1960

Corporations of the Past

Speeding on a Tightrope Focus.
Purpose. Clarity. Commitment.

Throwing Darts
Photo: Will hybrid

Linear Cause and Effect

More structure leads to security,
but... Photo: Photochiel

...many organizations look like this!

Today we live in an
increasingly complex and connected world

“ We might already be
beyond the age of speed, by moving into the age of real-time. The move towards real-time is one way out of the world of speed” Ivan Illich (1996)

We Move From the Mechanical
Age of Speed to the Digital Age of Real-Time

Agile + Adaptive + Real-time

Organic Enterprise

Open Innovation

(Commons-based) Peer Production

Crowdsourcing

www.realtimeeconomy.net

Quadruple Helix Principle Public Private
Research Crowd

FUTURE OF MEDIA : CONSI
: STRATEGIC FRAMEWORK PRO DUCTIO N MAINSTREAM MEDIA ST ENC Y MUSIC PRO FES SIO VOICE N AL TIME SHIFTING IS USER CONTROLLED S M ES EMBEDDED C FORMAT SPACE SHIFTING AC VIDEO FORMAT SHIFTING TEXT USER IMAGES CHANNELS T V / TRUM SPEC T AU V O PRIN GS SUMER GL RADI RS CON DI TIN N AD GP O EN G MA A L I Z AT I O OB BL SL CAB CD O CE LE W PASSIVE Wi M A X A L I Z AT I O N CREATION FILTERING CONTENT DISTRIBUTION MOBILE FIXED AC TIVE MP MOBIL LO C PC 3P ES JO E E C R E AT O R AL AM SOL LA UR VID G N YE RI R NA CO EO O P DA IT LI TV iPO ED ST D S D ME MEDIA G ET E PAY PER VIEW A DEVICES SU TAR SUBSCRIPTION RABL CLASSIFIEDS E E REVENUE UR S PO F- EX CO NV ADVERTISING S EL ER D DIR SAT FREE ATE ION EC T EG GR AG ANN PS OTATI NSHI ON SOCIAL MEDIA RELAT IO This framework is published under a www.futureexploration.net Creative Commons Attribution-ShareAlike 2.5 License

“Ours is a brand-new world
of allatonceness. 'Time' has ceased, 'space' has vanished. We now live in a global village...a simultaneous happening. Electric circuitry profoundly involves men with one another. Marshall McLuhan (1967)

Contact Teemu Arina Email teemu@dicole.com
CEO, Dicole Ltd. Blog tarina.blogging.fi Company www.dicole.com “Imagination is more important than knowledge” – Albert Einstein