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iNexxus - FROM BLAND TO BRAND, SEPTEMBER 2012

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http://www.inexxus.com

A robust brand image is the difference between success and failure for your company. It is your leverage, your foot in the door, and your closing handshake. More than your product, more than your history, more than your market share, your brand is everything. Without a strong, recognizable and trustworthy brand, long term success in the marketplace is impossible to achieve.

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iNexxus - FROM BLAND TO BRAND, SEPTEMBER 2012

  1. 1. T iprn o r d gbla e leh m oac f a i l a rta e t e b n n o m kp t SP M E, 1 E EBR2 2 T 0FO BADORNRM L TBAD NIr unno cg td iyrwon uebsr d e fn te iT eupin nwto ta h srr i e ol h t sg scneeae or rn i oa l rg yu ba dn v ttet tshrh s aop ee r8p t isS ai e tl m l b uu l ai s fweio et h t ms nc ot any r m anw kgo c pi e i ua gINT E H BII UD G LNZN OE YU BAD OR RNSb e a d tesdcv t h i eutt n o reutee n us ly h i c q Nt esai os o sa s lk a y t , oI t rma dh pw rfiuen a a n te o eop trs sg c bt t hray t uh un a a so h gt os d uo
  2. 2. " o r o ls o t ma e ni g . Y u g a i n to k a ma e I s oma e sae n! t t ’ k a ttme t " – m sk T Acr o aeFO BADORNRM L TBAD N 1 / S p2 1 e ,0 2
  3. 3. AA o ut rn i g ite iee c b te n rb sba dmaesh d f ne ew e v o fr sces n fir f yu cmp n. iyu ucs a d aueo o ro a yIs o r l r , t l eae yu f tnte o r n yu c s e rg,o ro i h d o a d o r l - i h n sae Moeta yu po ut n a dh k. r h n o r rd c g moeta yu h tr moeta yu r h n o r ioy r h n o r s , o , makt h r,o r rn ieey i . re sae yu ba d s vr h g tn Wi o t s o g rcg i b a d t u a t n ,eon a l n h r z e t s oty rn , n tr sc r t r ba d l g em u- uw h o cs ite rep c ii o- esn h maktl esmp s a H w t b i ta ba d I tep s o o ul h t rn ? n h at d , cmp n se r re l g b des rl o a i amakd a e u gt a e r , - ld ta o cnu a t a d b u h i e ms f o sl ns n o g t e t , csya vrs g Te“et ba dw s ot deti . h b s rn a l in ” T s lte i et rn . i yh rh sba d mp c Td y h w vr te l dcp h s o a, o ee h a sa e a , n ca gd ieoa l I a f sot h n e r vcb . n e h r r y w yasw ’ gn f m amaktl e er e e oe r v o rep c a ta rw re l gr n l gr o - h t e ad d a e a d a e cn r r g meae,oo eb sdo w r o l rts t n ae n od f o mo t,rs a d xei c. u d n uh t t n ep r neS d e - u, e l ee teilg y a s n u a d y vn h l e u cn t d p n , tt a b h ad Wh t moe tecnu r e e r! a’ r,h o sme s iltn g sie i . s n2 / S p2 1 e ,0 2 FO BADORN RM L TBAD N
  4. 4. On Ln ie Te d f e c b te n te h ie ne ew e h n fr a d o iio e od o l e n n w sn n w r: ni . Te n fcta de trs f h ma yaes n f ue o a n teI en t o a - l s d - h n re td y b g, i t o s csi b ad,ae o kT i us n o rsFcb o,wt o - tr o Tb ,t-a clpe e Yuu eec h s oa sd , l te t es o p w ra d r h o r f oe n e w p cd te wt h ro tl l e h m i oi na a h z sisars a d morp i h t c s l e ga h s f o l c a d ei sI oh r od,h n rg n. te w rste o n p o lae a i . e p r tln e kgFO BADORNRM L TBAD N 3 / S p2 1 e ,0 2
  5. 5. N N w o e ¾ o te ol’p p l- o ,vr fh w r s o ua d t ni o l eWh t moe7% o i s ni . a’ r,5 f o n s Itr e u esvs a sc ln t nen t sr i t oi e- i a w r o a lg h n h y o nie ok r bo w e te g o l . n O l e i w ee y u c s mes ni s h r o r ut r n o a d c e t met sc l e r- n l ns i e, oi i , e az sac ,ts,dsu s pa a d e rh et i s, ln n c so . hp A e o tee i te r y u h r w t h m? D y u h v d i o l e h o o a e al ni y n A e o bo gn ? oy u p l o w e l cnet?I r y u lg ig D o ol r eky o tss s s h v a mutp roe y u c s me sri st p ae l-u p s i o r ut r evc e u o e F cb o p g? D y u t rso d t F cb o o aeo k a e o o o ep n o aeo k r rg lr eual y T ie w r T et n w ea d " H MAI T I I T T E N H NG S O iq i e? n ur s i rt et ew e? KE PT EMAI T I E H N H NG H v yu ae o D yu oo T EMAI T I . H N H NG " to g t f huh o w r wt ok i h – tp e C vy Se h n o e a rn e ba d d q ai cne tcetr? Is ga acu t H v u ly o tn raos t n t rm co n? a e a A e y u u ig sc l y u cetd a po l fr r o sn oia o rae rfie o me i t po t y u G o l ? oy uee k o da o rmoe o r o ge D o vn n w + po u t o r n makt w a rd cs r u re- ht SOE me n ? as ig cmp in ? D y u n a ag s o o h v srtge i pae o a e taei n lc t s ice s fn ? n rae a s Iy u n w rd o o vn n o toe u sin , f o a s ee N t ee o e fh s q et s o y uh v w r t d ! u lci ,ts ld a l o a e ok o o B tu kl ii al o be y a d t os’ ra te a k n id en be k h b n . t4 / S p2 1 e ,0 2 FO BADORN RM L TBAD N
  6. 6. " po u t c n b A rd c a e q iky ud td b t uc l o tae , u as c e su b a di u c sfl rn s t ls. i es me " – tp e K g Se h n i n T Td y mak tl erw rs o a’ rep c e ad k a o n e s g pee c. rsne h n a ba s moe ta ba n ri r h n rw . Nmb a dsvy o a i i l n av cmp n s le iexs ae p r c y i N xu r ef t el e p cd o e io te ru d l e t g t n h go n f o wt yu cmp n a d l r i or o ay n rcni r ap w r l n n eo f ue o ef o l e u iFO BADORNRM L TBAD N 5 / S p2 1 e ,0 2
  7. 7. “ a h ls Wh t ep p o l, ep e pe h ls b sn s. u ie s” Lo u e e Br t nt ie x sma k t gpa sa ema et od r N xu rei ln r n d o r e, wi e eyd ti c so zdt y u n e s t v r eal u tmie o o r ed , h b d e a dg a. h ie x s reig e m u g t n o l e N x u ma k t ta T n cmp i s raie u-f h -o ga hc e o r e ce t o t - eb x r p i d - s v ot s n r, rfsin l i r, r l n s ls i es p oes a wr es b ii t ae g o t la ma a esa d x ein e b a d rfsin n g r, n e p r cd r n p oes - e o asWe hn o sca me i a afin – e l. tik f o il da s r d b e c u ets o r r n . iy u n t r,o r a s iiy u fi dI s o r ewoky u e t fe b c ,y u ftr.We ce t ma e t ed a k o r uu e rae d o od r ln ta a ed s n da o n tei- r e pa s h t r ei e ru d h n g tlg n u e f o il ewok lt r . el e t s o sca n t r paf ms i o“ o dd sg G o e ini g o b s- s od ui n s. e s” T ms ao h aW t n o s6/ S p2 1 e ,0 2 FO BADORN RM L TBAD N
  8. 8. e h e ky ue o T tre e r l f h s makt g r rei ae n ba d eo nt n ba d rn rcg io ,rn i rcg io ,rn eo nt n ba d i rcg io . eo nt n i FO BADORNRM L TBAD N 7/ S p2 1 e ,0 2
  9. 9. "taeyrqu e t o g t Srtg e is h u h , r tc i rqu e be ain a t s e i o sr t . c r v o " – a Ew M xu e iex sw rsw t c e t ta N x u ok i l ns h t h i rn efo s llcl u iess a g rm maloa b s se n t F ru e 5 0 ba d.B tte o otn 0 rn s u h e drs li aw y tesme e- n - uts l a s h a :x e poie ice ss i ta ls v n rae n rffic a dn sl . aes iex s rvd s o w t te et N x u po ie y u i h b s h p sil pa fry u cmp n os e ln o o r o a y b a d o r rn . s iy u p n n y u ba dWe ut o u a d gt o o e te ns l e nfi s e y u vr h fi i i i rt h n pae lc. "h esn e f T e se c o srtg i c o s g taey s h oin w a n to o h t otd. " –M h e P re - i al o tr c8/ S p2 1 e ,0 2 FO BADORN RM L TBAD N
  10. 10. h a o fc e d f ie MO R AL NT E 2 7 U ies y ut 10 05 nvri S i 2 1 t e Mo te l u bc nra, ee. Q H A2 1C n d 3 L, a a a + 54 9 24 1 1 8 4 24 + 8 0 8 94 1 0 9 6 32 NE Y R W O K D B U AI 4 Ma i nA e u 1 ds vn e o D b i i ot re rd Z n u a Ar r Fe Ta e o e p 3sFo r 1t lo 0 r E sWig ulig 3d at n B i nd N wYr, Y 0 1-1 e okN 10001 0 t Fo rP .o -4 2 4h lo,. B x 560 O (4 ) 0 -6 3 6 6 2 228 Zp56001 i:4 2 -1FO BADORNRM L TBAD N 9/ S p2 1 e ,0 2

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