Blog Monetization

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A presentation given during Kolkata Bloggers' Meet at Kolkata about Blog Monetization. The presentation touched upon fundamental models instead of tactical aspects.

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  • Blogging is getting more and more popular these days and with new search engine updates blogger have to be careful about their methodologies. Very informative post . Thank you.
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Blog Monetization

  1. 1. Blog Monetization By Abhishek Rungta Presented @ Kolkata Bloggers Meet
  2. 2. The mess around.. <ul><li>Blogging </li></ul><ul><li>Social Networks </li></ul><ul><li>Twitter </li></ul><ul><li>How they all come together? </li></ul>
  3. 3. The ultimate truth! <ul><li>“ Money cannot be the goal. </li></ul><ul><li>It is a by-product </li></ul><ul><li>Of a successful dream” </li></ul><ul><li>“ You chase your dream, </li></ul><ul><li>Money will follow” </li></ul>
  4. 4. Why do you blog? <ul><li>Communicate with your audience? </li></ul><ul><li>Desire to share knowledge? </li></ul><ul><li>Express your self? </li></ul><ul><li>Personal (individual) identity? </li></ul><ul><li>Money? </li></ul><ul><li>Reputation? </li></ul><ul><li>Because everyone else does! </li></ul>
  5. 5. Contexts <ul><li>Company / product? </li></ul><ul><li>Self? </li></ul>
  6. 6. Company – Funda <ul><li>“ People do business with people, </li></ul><ul><li>not companies” </li></ul>
  7. 7. Company - Purpose <ul><li>Show that you are human! </li></ul><ul><li>Communicate with client / employee </li></ul><ul><li>Build reputation with prospects </li></ul><ul><li>Share interesting stories </li></ul><ul><li>Special offers! </li></ul><ul><li>What’s cooking? </li></ul><ul><li>Take feedback / ideas! </li></ul>
  8. 8. Company- Best Practices <ul><li>Do not advertise other brands. </li></ul><ul><li>Be approachable. </li></ul><ul><li>Proactively connect with people. </li></ul><ul><li>Communicate regularly. </li></ul><ul><li>Make it fun. </li></ul><ul><li>Make it interactive. </li></ul><ul><li>Create Interest. Do not sell. </li></ul>
  9. 9. Personal - Funda <ul><li>Are you the ultimate destination? Or just another aggregator? </li></ul>
  10. 10. Personal - Purpose <ul><li>Niche info. Quick info. </li></ul><ul><li>Perspectives and discussions </li></ul><ul><li>Lists – everyone loves them! </li></ul><ul><li>Knowledge / Information </li></ul><ul><li>Community! Get people involved </li></ul><ul><li>Change – the only constant </li></ul>
  11. 11. Personal - Monetization <ul><li>Sponsored Reviews </li></ul><ul><li>CPM / CPC / CPA Advertising </li></ul><ul><li>Affiliate Programs </li></ul><ul><li>Be a guest Blogger </li></ul><ul><li>Sell your expertise! (hint: reports) </li></ul><ul><li>Crowd-sourcing (e.g.ContentMixi) </li></ul>
  12. 12. Thank you <ul><li>Blog => abhishekrungta.com </li></ul><ul><li>@abhishekrungta <= twitter </li></ul><ul><li>#fb => facebook.com/abhishekrungta </li></ul>

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