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Indusmedia 2016. Contenidos B2B. Eva Sanagustin

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Indusmedia Congreso de Marketing Digital para Empresas Industriales. Contenidos B2B. Eva Sanagustin

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Indusmedia 2016. Contenidos B2B. Eva Sanagustin

  1. 1. 1© Eva Sanagustín - www.evasanagustin.com
  2. 2. 2(C) Eva Sanagustín - www.evasanagustin.com
  3. 3. 3(C) Eva Sanagustín - www.evasanagustin.com
  4. 4. www.evasanagustin.com 4© Eva Sanagustín - www.evasanagustin.com
  5. 5. 5(C) Eva Sanagustín - www.evasanagustin.com
  6. 6. http://mmcwatters.com/blog/2010/09/27/content-strategy/ 6(C) Eva Sanagustín - www.evasanagustin.com
  7. 7. http://www.marketingdecontenidos.es 7© Eva Sanagustín - www.evasanagustin.com
  8. 8. 8© Eva Sanagustín - www.evasanagustin.com
  9. 9. “Estrategia de contenidos”, disponible en Amazon http://www.evasanagustin.com/estrategiadecontenidos 9(C) Eva Sanagustín - www.evasanagustin.com
  10. 10. http://undercurrent.com/post/what-is-strategy/ 10© Eva Sanagustín - www.evasanagustin.com
  11. 11. 11© Eva Sanagustín - www.evasanagustin.com
  12. 12. http://evasanagustin.tumblr.com/post/45760003177/write-what-people-want-to-read- not-what-you-want 12© Eva Sanagustín - www.evasanagustin.com
  13. 13. http://www.scoop.it/t/marketing-de-contenidos/?tag=personas http://www.evasanagustin.com/workaholic/tag/buyer-persona/ 13(C) Eva Sanagustín - www.evasanagustin.com
  14. 14. http://offers.hubspot.com/free-template-creating-buyer-personas http://marketingdecontenidos.es/faqs/plantillas-estrategia-de-contenidos/ © Eva Sanagustín - www.evasanagustin.com 14
  15. 15. http://flip.it/Pjobt 15© Eva Sanagustín - www.evasanagustin.com
  16. 16. http://www.slideshare.net/AdilsonJardim/empathy-map-poster-3201288 http://javiermegias.com/blog/2012/01/herramientas-el-mapa-de-empata-entendiendo- al-cliente/ 16(C) Eva Sanagustín - www.evasanagustin.com
  17. 17. http://designpedia.info/2013/customer-journey-map/ 17(C) Eva Sanagustín - www.evasanagustin.com
  18. 18. 18© Eva Sanagustín - www.evasanagustin.com
  19. 19. https://www.facebook.com/BEC.BilbaoExhibitionCentre/photos/a.1348704278480008.1 073741958.158177537532694/1348704298480006/?type=3&theater 19© Eva Sanagustín - www.evasanagustin.com
  20. 20. “Marketing de contenidos” (ed. Anaya, 2013) 20© Eva Sanagustín - www.evasanagustin.com
  21. 21. http://www.conversationprism.com/ 21© Eva Sanagustín - www.evasanagustin.com
  22. 22. http://www.marketingdecontenidos.es/ejemplos/ 22© Eva Sanagustín - www.evasanagustin.com
  23. 23. http://www.slideshare.net/mprofs/2017-b2b-content-marketing-benchmarks-budgets- and-trends http://www.marketingdecontenidos.es/espana/ 23© Eva Sanagustín - www.evasanagustin.com
  24. 24. http://www.orona.es/es-es/catalogos-publicaciones/servicios https://www.linkedin.com/company/orona/comments?topic=6185043223128342528&t ype=U&scope=147057&stype=C&a=ve-G 24© Eva Sanagustín - www.evasanagustin.com
  25. 25. https://somabe.com/es/blog/ 25© Eva Sanagustín - www.evasanagustin.com
  26. 26. https://www.facebook.com/DANOBAT-123697491023718/?fref=ts https://plus.google.com/106236515760600465420 26© Eva Sanagustín - www.evasanagustin.com
  27. 27. https://www.youtube.com/watch?v=RzDDTPrvnV4 27© Eva Sanagustín - www.evasanagustin.com
  28. 28. https://www.flickr.com/photos/irizar_coaches_and_buses/albums 28© Eva Sanagustín - www.evasanagustin.com
  29. 29. 29© Eva Sanagustín - www.evasanagustin.com
  30. 30. http://www.marketingdecontenidos.es/herramientas/ 30© Eva Sanagustín - www.evasanagustin.com
  31. 31. http://evasanagustin.tumblr.com/post/7777080577/content-marketing-in-a-blink-the- content-grid-v2 http://www.smartinsights.com/content-management/content-marketing-strategy/the- content-marketing-matrix-new-infographic/ 31© Eva Sanagustín - www.evasanagustin.com
  32. 32. http://evasanagustin.tumblr.com/post/7777080577/content-marketing-in-a-blink-the- content-grid-v2 32© Eva Sanagustín - www.evasanagustin.com
  33. 33. http://www.scoop.it/t/marketing-de-contenidos/?tag=content+curator http://www.scoop.it/t/contenidos-ejemplos-de-redaccion-y-estrategia?tag=curation 33© Eva Sanagustín - www.evasanagustin.com
  34. 34. “Marketing de contenidos” (ed. Anaya, 2013) 34© Eva Sanagustín - www.evasanagustin.com
  35. 35. https://www.linkedin.com/company/vidrala/comments?topic=6161870316411899904& type=U&scope=700461&stype=C&a=DXcn http://www.expansion.com/empresas/distribucion/2016/07/21/578f64d246163f190c8 b45e7.html 35© Eva Sanagustín - www.evasanagustin.com
  36. 36. https://www.instagram.com/p/BG392ieTCEn/?taken-by=txuleta 36© Eva Sanagustín - www.evasanagustin.com
  37. 37. http://www.scoop.it/t/marketing-de-contenidos/?tag=reciclar http://www.scoop.it/t/contenidos-ejemplos-de-redaccion-y-estrategia/?tag=reciclaje 37© Eva Sanagustín - www.evasanagustin.com
  38. 38. https://issuu.com/permar/docs/entreplantas 38© Eva Sanagustín - www.evasanagustin.com
  39. 39. https://www.facebook.com/beissierES/photos/a.474588972587213.101622.455105867 868857/1141909352521835/?type=3&theater https://www.facebook.com/beissierES/photos/a.474588972587213.101622.455105867 868857/1134208843291886/?type=3 39© Eva Sanagustín - www.evasanagustin.com
  40. 40. 40© Eva Sanagustín - www.evasanagustin.com
  41. 41. http://evasanagustin.tumblr.com/post/4386328403/forget-google-figure-out-what-you- can-do-that 41(C) Eva Sanagustín - www.evasanagustin.com
  42. 42. “Marketing de contenidos”, ed. Anaya Multimedia. 42© Eva Sanagustín - www.evasanagustin.com
  43. 43. http://www.scoop.it/t/marketing-de-contenidos/?tag=calendario+editorial http://www.marketingdecontenidos.es/faqs/plantillas-estrategia-de-contenidos/ 43© Eva Sanagustín - www.evasanagustin.com
  44. 44. https://www.youtube.com/user/neurtekinstruments 44© Eva Sanagustín - www.evasanagustin.com
  45. 45. 45© Eva Sanagustín - www.evasanagustin.com
  46. 46. http://www.verticalmeasures.com/content-marketing-2/help-before-you-sell-prioritize- customer-needs/ Davenport, T. H.; Beck, J. C. (2001). The Attention Economy: Understanding the New Currency of Business. Harvard Business School Press. 46© Eva Sanagustín - www.evasanagustin.com
  47. 47. http://artmonia.tumblr.com/post/40603924976/rob-dobi 47© Eva Sanagustín - www.evasanagustin.com
  48. 48. http://www.evasanagustin.com http://twitter.com/evasanagustin http://facebook.com/evasanagustin 48© Eva Sanagustín - www.evasanagustin.com

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