INDUSBLUE
Mobile Vendor Presentation
WHO WE ARE
Since 1999, Indusblue has been a leader
in the Canadian interactive strategy,
design, and development industry
OUR CLIENTS
                AGENCIES
NETWORKS
MTV/MuchMusic   Crispin Porter + Bogusky
CTV Olympics    Proximity
CBC      ...
OUR TEAM
Indusblue has 17 full-time passionate,
dedicated, experienced employees
based out of Toronto’s Liberty Village
THE MOBILE LANDSCAPE
•  Our audience are smartphone users
•  Smartphones constitute 20% of the mobile
   marketplace in Ca...
BLACKBERRY AND IPHONE
ARE THE ONLY PLATFORMS
 WORTH DEVELOPING FOR
BLACKBERRY

•  BlackBerry users are data, utility, and social
   network driven
•  Apps are generally content-based
•  Bla...
THE iPHONE
•  Bell and Telus are now iPhone carriers
•  65% of mobile browsing is done on the iPhone
•  Multiple devices a...
BLACKBERRY – BUILD MOBILE
-FRIENDLY WEBSITES

iPHONE – BUILD AN APPLICATION
 IF THE STRATEGY & BUDGET FIT
OUR EXPERIENCE
MuchMusic Concerts iPhone Application

•  View upcoming concerts based on GPS location
•  View concert venu...
OUR EXPERIENCE
Vancouver 2010 Official Olympic App
OUR EXPERIENCE
Vancouver 2010 Official Olympic App

                    Metrics (17 day total)
                    -  No. ...
OUR EXPERIENCE
MTV/BlackBerry The Aftershow Mobile Site

•  Aggregated and merged Twitter and News feeds
•  Video feed
•  ...
IPHONE R&D
AD UNIT INTEGRATION
Indusblue has worked integrating DART
into microsites, Flash applications, ad
units, and site wrappers.
CANADIAN MOBILE APPS
Globe and Mail – iPhone Application

•  Read and rate articles
•  Post articles via Facebook Connect ...
CANADIAN MOBILE APPS
Foodtv.ca – Blackberry Application

•  Browse and search recipes
•  Save recipes to personal profile
...
CANADIAN MOBILE APPS
CBC Radio – iPhone Application

•  Listen to audio livestreams
•  Browse and listen to archived conte...
IDEAS
Entertainment           News
•  Create content-based •  Data visualization
   social conversations •  Event-based ne...
HOW DO WE WORK

Indusblue works with their partners on a
per-project basis.

We have the flexibility to build and
license ...
THANK YOU FOR YOUR TIME
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Indusblue Mobile Apps

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Indusblue is an iPhone app company, focused on user interface (UX) innovation. We\'ve create apps for MTV concerts and the official Vancouver Olympics 2010.

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Indusblue Mobile Apps

  1. 1. INDUSBLUE Mobile Vendor Presentation
  2. 2. WHO WE ARE Since 1999, Indusblue has been a leader in the Canadian interactive strategy, design, and development industry
  3. 3. OUR CLIENTS AGENCIES NETWORKS MTV/MuchMusic Crispin Porter + Bogusky CTV Olympics Proximity CBC MacLaren MRM Taxi GRIP Limited Saatchi & Saatchi
  4. 4. OUR TEAM Indusblue has 17 full-time passionate, dedicated, experienced employees based out of Toronto’s Liberty Village
  5. 5. THE MOBILE LANDSCAPE •  Our audience are smartphone users •  Smartphones constitute 20% of the mobile marketplace in Canada •  Of that, 70% are BlackBerry, and 20% are iPhone devices. The rest are a mixed bag.
  6. 6. BLACKBERRY AND IPHONE ARE THE ONLY PLATFORMS WORTH DEVELOPING FOR
  7. 7. BLACKBERRY •  BlackBerry users are data, utility, and social network driven •  Apps are generally content-based •  BlackBerry App World pales in comparison to the iPhone App Store
  8. 8. THE iPHONE •  Bell and Telus are now iPhone carriers •  65% of mobile browsing is done on the iPhone •  Multiple devices available with identical characteristics – iPhone and iPod Touch
  9. 9. BLACKBERRY – BUILD MOBILE -FRIENDLY WEBSITES iPHONE – BUILD AN APPLICATION IF THE STRATEGY & BUDGET FIT
  10. 10. OUR EXPERIENCE MuchMusic Concerts iPhone Application •  View upcoming concerts based on GPS location •  View concert venues via a mapping tool •  Save to favourites
  11. 11. OUR EXPERIENCE Vancouver 2010 Official Olympic App
  12. 12. OUR EXPERIENCE Vancouver 2010 Official Olympic App Metrics (17 day total) -  No. of downloads = 250,000 + -  Unique sessions = 3.75 Million -  Avg. page views per session = 11 -  Total number of impressions = 41.25 million
  13. 13. OUR EXPERIENCE MTV/BlackBerry The Aftershow Mobile Site •  Aggregated and merged Twitter and News feeds •  Video feed •  Ticket signup •  Downloadable wallpapers
  14. 14. IPHONE R&D
  15. 15. AD UNIT INTEGRATION Indusblue has worked integrating DART into microsites, Flash applications, ad units, and site wrappers.
  16. 16. CANADIAN MOBILE APPS Globe and Mail – iPhone Application •  Read and rate articles •  Post articles via Facebook Connect or Twitter •  Uses Spreeder as an alternative to normal screen-reading
  17. 17. CANADIAN MOBILE APPS Foodtv.ca – Blackberry Application •  Browse and search recipes •  Save recipes to personal profile •  Recipes indexed by show •  Great visuals – large imagery
  18. 18. CANADIAN MOBILE APPS CBC Radio – iPhone Application •  Listen to audio livestreams •  Browse and listen to archived content •  Sleep timer
  19. 19. IDEAS Entertainment News •  Create content-based •  Data visualization social conversations •  Event-based news and •  Challenge-a-friend content driven style mobile games, applications connected via Facebook
  20. 20. HOW DO WE WORK Indusblue works with their partners on a per-project basis. We have the flexibility to build and license applications based on need
  21. 21. THANK YOU FOR YOUR TIME

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