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Ford Motor Company 1902 Indus Khaitan

What would have Henry Ford done while pitching to his 12 investors trying to raise around $31,000?

This sample business plan template gives an idea about the contents of such presentation while making them understand with a simple example of Ford Motor Company.

Best effort has been made to make sure the data is in sync with the history of Ford Motor Company but may contain factual errors.

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Ford Motor Company 1902 Indus Khaitan

  1. 1. Ford Motor Company May 1902 Indus Khaitan May 13, 2009 This presentation may contain factual errors and is an indicative template for presenting a business plan This preso was done to a group of students at RV Engineering College, Bangalore to give them an insight into presenting a business plan
  2. 2. Target Market/Problem <ul><li>Steam powered and animal powered vehicles are main transport methods </li></ul><ul><li>Horses require frequent stop </li></ul><ul><ul><li>Cannot do long distances </li></ul></ul><ul><li>Steam vehicles have high maintenance </li></ul><ul><ul><li>prone to breakdowns </li></ul></ul>
  3. 3. Solution <ul><li>A gas-based motor vehicle which does not require frequent stops </li></ul><ul><ul><li>Has power of 10 horses in 1/10 th of the space </li></ul></ul><ul><li>Smooth, non-stop ride </li></ul><ul><ul><li>leather seats and armchairs </li></ul></ul><ul><li>New models every year with new features </li></ul><ul><ul><li>Model A, Model B, Model C/K </li></ul></ul>
  4. 4. Value Proposition <ul><li>Movement of people, goods at will </li></ul><ul><ul><li>No waiting for horses to be ready or steam to be charged </li></ul></ul><ul><li>Long distance travel after refueling of gas </li></ul><ul><li>Ride of luxury </li></ul><ul><li>Mass production of cars at lower cost </li></ul>
  5. 5. Secret Sauce <ul><li>Patented multi-stroke engine with power of 10 horses </li></ul><ul><li>2 forward and 1 rear transmission </li></ul><ul><li>Moving assembly line </li></ul><ul><ul><li>for large scale production </li></ul></ul>
  6. 6. Marketing & Sales <ul><li>Dealer network across the country </li></ul><ul><li>Unification of sales using low margin, high volume </li></ul><ul><li>Single national car brand </li></ul><ul><li>Participate at New York Auto show every year </li></ul><ul><li>Sponsor Indianapolis 500 </li></ul>
  7. 7. Business Model <ul><li>Revenue </li></ul><ul><ul><li>Car Sales </li></ul></ul><ul><ul><li>Parts </li></ul></ul><ul><ul><li>Maintenance contracts </li></ul></ul><ul><li>Cost of sales </li></ul><ul><ul><li>Dealer commission </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Cost of goods </li></ul><ul><ul><li>components, labor, capital & overheads </li></ul></ul>
  8. 8. Competition Cadillac 300 1902 Cadillac Automobile Company Mercedes 35 hp 340 1892 DMG Automobile (Germany), Daimler USA Curved dash 425 1897 Olds Motor Works Models Production (per year) Started Company
  9. 9. Team <ul><li>Henry Ford (CEO) </li></ul><ul><ul><li>Founded Detroit Automobile company in 1899.Engineer at Edison Co. Built and prototyped gas-powered motor vehicles. </li></ul></ul><ul><li>James Couzens (CFO) </li></ul><ul><ul><li>Banker with 10+ experience in lending, financing and raising money. Has dealt with large railroads. </li></ul></ul><ul><li>Charles Sorenson (Production Incharge) </li></ul><ul><ul><li>Has managed railroad inventory. Supervisory experience in railyard for 10 years. </li></ul></ul><ul><li>To Be Hired </li></ul><ul><ul><li>Marketing & Sales head </li></ul></ul><ul><ul><li>Country Manager (Canada) </li></ul></ul>
  10. 10. Financial Projections This sheet has bogus numbers and are indicative only
  11. 11. Status & Timeline Q2-’02 Q4-’01 Q1-’02 ’ 04 ’ 03 ’ 05 Prototype Motor engine ’ 06 <ul><li>Bank Loan </li></ul>Q3-’02 Q4-’02 Employee count 50 100 140 160 200 220 250 300 <ul><li>Build Workshop </li></ul><ul><li>Launch Model A </li></ul><ul><li>3 cars/day </li></ul><ul><li>Prototype Model A </li></ul><ul><li>Test run </li></ul><ul><li>Start workshop </li></ul><ul><li>Road test </li></ul><ul><li>Hire country manager </li></ul><ul><li>Expand to Canada </li></ul><ul><li>Launch Model B </li></ul><ul><li>4 cars/day </li></ul><ul><li>Launch Model C&K </li></ul><ul><li>4 cars/day </li></ul><ul><li>Moving Assembly </li></ul><ul><li>7 cars/day </li></ul><ul><li>Model F </li></ul>
  12. 12. Q&A <ul><li>Indus at </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Twitter @1ndus </li></ul></ul><ul><ul><li> </li></ul></ul>