Business Plan
SOLAR PANELS AS A COST EFFICIENT ENERGY
SOURCE FOR INDIA

Scope of presentation
 Introduction.
 Solar energy.
 Executive Summary
 Company.
 Our Goals and vision.
 Project Objectives.
 Opportunities.
 Product & Services.
 Management.
 Market Analysis.
 Suppliers.
 Financial Outlay.

Introduction.
• Solar energy as its name shows the
energy of the sun. since the beginning of
mankind we have used the energy of the
sun to dry clothes and food but it wasn’t
until 1954 scientists in the United States
worked out a way to use the sun to create
electricity.
• Now our company brings this system in
India from China in a very suitable price
and with new innovation.

SOLAR ELECTRICITY.
• A THING WHICH CAN DESERVE YOU.
• A POWER OF LIGHTS.
• A WAY TO GET RID FROM ELECTRICITY
DEFICIT.
• A POWER THAT YOU CAN TRUST.

Executive Summary
Current Situation - Electricity crisis.
Use of UPS / Generators leads to high
utility bills.
Our aim is to reduce expenditures on
light and ensure savings on
replacement costs.
Solar energy is freely available without
caring for utility expenses.
No import duty on solar chips –
reduction in expenses.

Company
Company Name
SUN LIGHT ENERGY
SOLUTIONS PVT LTD.
Mission Statement
To properly initiate, market and provide best solar lighting
systems, while considering customer's cost cutting factor in this
economical era and keeping our solar panels affordable,
keeping customer requirement in focus.

Goal and Vision
•
The target of the company is to get a lion share
of the very limited industry of solar energy in
India. We are committed to giving our clients
the highest level of service possible.
• “Our goal is to bring this clean, abundant and
renewable source of energy home to you.
• We believe, that with your help, solar energy
technology can change the world.

So welcome…. to the cutting edge of human
history!
“Quality Is Your Best Investment”

Project Objectives 1/2
Providing the customized service with a
reasonable price.
Increase the growth rate of sales.
Provide the product/service quicker then the
competitors.
Become successful in the specified area.
Increase the level of awareness in between
customers.
Maintain a staff of enthusiastic employees for
excellent service to customer.

Project Objectives 2/2
Increasing average monthly sales in first year to reach
break-even.
To provide long lasting and durable products.
Increase customer awareness regarding the solar
energy alternative through effective promotional
tools.

Opportunities

India is currently ranked number one along with the United States in terms of
solar energy production per watt installed
With about 300 clear, sunny days in a year, India's theoretical solar
power reception, on only its land area, is about 5 Petawatt-hours per year
(PWh/yr) (i.e. 5 trillion kWh/yr or about 600 TW).
Our aim is to provide the fastest way to overcome the energy shortage
through electrification based on solar energy by offering products that
would be cost effective in the long run .
Import Solar Chips of different capacities from China .
Provide our target market with a complete Solar Panel System comprising of
a battery and a charger.
Main focus is the creative application of solar technology and creating
awareness .
Offering of ‘customized’ packages of products according to customer’s
requirements .

Products & Services

Solar Panel Systems
System Parts
Solar panel (Will be Imported from Xuzhou
Focus Solar Group Co , Ltd .)
China (Mainland)
Battery (will be purchased from distributor)
Charger (will be purchased from distributor)

Solar Panel Systems
Solar Panels
There are 3 types of solar panels available:
Mono crystalline
Poly crystalline
Multi crystalline
Sunlight Energy Solutions will import all chips
depending on the demand and the requirement, but
the main emphasis will be on Multi crystalline chips.
Energy stored in batteries of these solar panels can be
used to power lights for two to three days.

Solar Panel Systems
Battery
Lead acid batteries are required for storing energy
produced by solar panels
Charger
A device connected with the solar panel and the battery
and allows the flow of current from battery during night
time

Supportive Products
Light Emission Diode (LED) are environment
friendly with approximately 6 years life.
Pendant Lights used as decoration lights in events.
Flood Lights used to light up bill-boards.
Customized Packages such as laptop bag solar
charger, any home appliance powered by solar energy
etc.

Services
Sale of Solar Panel System for household
Sale of solar equipments and custom
made commodities to the target market
Rent solar panel systems to advertising
agencies for lightening the bill boards.
Lighting services for event management.

Management

Team
The management would comprise 3 Managers, in
Marketing, Finance and Electric.
There is one Assistant marketing Manager, and one
accountant.
There are three highly skilled electricians.
Initially Office will be in Gurgaon.

Hierarchy
CEO
Marketing Finance Electric
Manager Manager Manager
Electrician 1
Asst. Marketing Accountant
Electrician 2
Manager
Electrician 3

Marketing Analysis

Target Market
Users of Outdoor Products and Services
Corporate sector ( bill boards & hoardings)
Retail outlets
Beauty saloons
Fast food chains
Educational institutes
Street lights and Street signals (Long term planning)
Real-Estate Developers
Builders
Residential Societies

Target Market
Users of Indoor Products and Services
Household users
Hostelites
Hospitality service providers

Marketing Strategies
Public Relations
Conduct seminars on corporate level to attract clients of
advertising agencies
Information about company and products on Website
Above the Line
Advertisements on billboards and news paper
Sales Discount
Free LED with every purchase of product
Giving discount on bulk buying of products

Suppliers
Our main suppliers would be from
China
Major suppliers are:
Coursertech Co., Ltd
Delight Lighting Co., Ltd.
Danyang Hopesun World Business
Co. Ltd.
Greenwood Solar China. Co Ltd.

Competitors
Main Competitors
Liberty Lighting India
Bhambri enterprises
Micro Sun Solar Tech
Currently the marketing strategies of the competitors are
not very effective and they are unable to create demand
for the product.
So our main focus would be on the proper marketing of
our products along with their usage and benefits

Financial Outlay

Competitive Edge
Very less number of player in this segment
Cost effective equipments
Real time marketing strategies
Durability of products
Emerging market
100% Customized product
B2B services (Advertising and Decors of events)
B2C services (fittings and Installation of products)
Renting services
After sale services.

Thank you!