Introduction to Podcasting: Nevada Interactive Media Summit

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I will share my experience and observations on Audio and Video Podcasting and discuss ways to create content and market to your audience.

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Introduction to Podcasting: Nevada Interactive Media Summit

  1. 1. Introduction to Podcasting Mike Henderson Writer / Photographer / Podcaster TwelveHorses.com iamindisposed.com Podlatch.com
  2. 2. What is a Podcast?
  3. 3. What is a Podcast? <ul><li>Audio / Video </li></ul><ul><li>Subscription </li></ul><ul><li>On Demand </li></ul><ul><li>Mobile </li></ul>
  4. 4. Great Podcasts <ul><li>Audio </li></ul><ul><ul><li>The Moth </li></ul></ul><ul><ul><li>NPR: Most Emailed & Shuffle </li></ul></ul><ul><ul><li>Dirtbag Diaries </li></ul></ul><ul><ul><li>Ritmo Latino </li></ul></ul><ul><ul><li>Coverville </li></ul></ul><ul><ul><li>Grammar Girl </li></ul></ul>
  5. 5. Great Podcasts <ul><li>Video </li></ul><ul><ul><li>Freeskier </li></ul></ul><ul><ul><li>Midwest Teen Sex Show </li></ul></ul><ul><ul><li>Slate V </li></ul></ul><ul><ul><li>The Onion </li></ul></ul><ul><ul><li>NPR Live Concerts </li></ul></ul><ul><ul><li>SkiAlpine </li></ul></ul>
  6. 6. Audience <ul><li>Up 18% over last year * </li></ul><ul><li>9% of Americans / month * </li></ul><ul><li>Educated, $75k / year / household * </li></ul><ul><li>Online shoppers * </li></ul><ul><li>Active in Social Media </li></ul>*Data from www.edisonresearch.com
  7. 7. How to get started? Photo by Zoomar
  8. 8. Audio Podcasting <ul><li>Cheap Mic </li></ul><ul><li>Telephone </li></ul><ul><ul><li>Drop.io, Utterli.com </li></ul></ul><ul><li>USB Microphones </li></ul><ul><li>Audacity </li></ul>Photo by theunibonger
  9. 9. Video Podcasting <ul><li>Point and shoot: Content is King… </li></ul><ul><li>Prosumer: $500 - $1500 </li></ul><ul><ul><li>Canon Vixia HV 30 </li></ul></ul><ul><ul><li>Avoid AVCHD! </li></ul></ul><ul><li>Pro Digital: $2500 + </li></ul><ul><ul><li>Panasonic HVX 200 </li></ul></ul>
  10. 10. Improve your podcast <ul><li>Tripod </li></ul>Photo by zebra.paperclip
  11. 11. Improve your podcast <ul><li>Scripts and Shot Lists </li></ul><ul><ul><li>Know what you expect to happen </li></ul></ul>Photo by reinn
  12. 12. Improve your podcast <ul><li>Hold static shots for 8 seconds </li></ul><ul><li>Do multiple takes </li></ul><ul><li>Pause between scenes and takes </li></ul><ul><li>Lay off the pans and zooms </li></ul><ul><li>Practice </li></ul><ul><li>NEW IDEAS! </li></ul>
  13. 13. Subscription Management <ul><li>iTunes </li></ul><ul><li>www.blip.tv </li></ul><ul><li>Drop.io </li></ul>
  14. 14. Podcast Promotion <ul><li>Where to post? </li></ul>
  15. 15. Podcast Promotion <ul><li>EVERYWHERE! </li></ul>
  16. 16. Viddler
  17. 17. Vimeo
  18. 18. YouTube
  19. 19. Facebook
  20. 20. Promotion
  21. 21. Promotion <ul><li>Copywriting </li></ul><ul><li>Tagging </li></ul><ul><li>Headline / Title </li></ul><ul><li>Slates </li></ul>Photo by deglispiriti
  22. 22. Promotion <ul><li>Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Forums </li></ul><ul><li>Twitter </li></ul><ul><li>Email </li></ul><ul><li>Bookmarking </li></ul>Photo by Laughing Squid
  23. 23. Promotion <ul><li>Topics </li></ul><ul><li>Guests / interviewees </li></ul><ul><li>Events </li></ul>
  24. 24. Learn and Share <ul><li>Reno Social Media Think Tank </li></ul><ul><ul><li>groups.diigo.com/groups/renosmtt </li></ul></ul><ul><li>New Media Crusaders </li></ul><ul><ul><li>newmediacrusaders.ning.com/ </li></ul></ul><ul><li>Association for Downloadable Media </li></ul><ul><ul><li>www.downloadablemedia.org </li></ul></ul>
  25. 25. <ul><li>Mike Henderson </li></ul><ul><li>Writer / Photographer / Podcaster </li></ul><ul><li>blog.twelvehorses.com </li></ul><ul><li>iamindisposed.com </li></ul>
  26. 26. <ul><li>www.podlatch.com </li></ul>

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