Web Analytics and Social Listening from the Small Biz Marketing Hub


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Keri Jaehnig of Idea Girl Media and Kittie Walker of Indigo Girl take you through setting up web analytics and a listening post for your business as part of their Small Biz Marketing Hub training programme.

Keri takes you through setting up both a web based and social media based listening post and describes some of the tools that you might want to use to manage the process effectively - all free options.

Kittie takes you through using and setting up Google Analytics and Google Webmaster Tools for your WordPress installation using the plugins created by Yoast.


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Web Analytics and Social Listening from the Small Biz Marketing Hub

  1. 1. Keri Jaehnig of Idea Girl Media Kittie Walker of Indigo Girl
  2. 2. Social Listening for theSmall Business Owner
  3. 3. You must be aware of online conversation and what is trending online, or your competition will win.
  4. 4. • The Global Web • The Social Space• Your Niche (includes location) Image credit: practicalowl, Flickr
  5. 5. The approach… Image credit: photosightfaces, Flickr
  6. 6. • Google Alerts – Tracking preferred topics you customize.• Guzzle.it – Social curation generated from the web.• List.ly – What the world is talking about (driven by users, not web generated).
  7. 7. Google Alerts – http://www.google.com/alerts Key words/phrases: Email or RSS feed.
  8. 8. Guzzle.it - http://guzzle.it Customized& categorized feeds:What YOU want to see
  9. 9. • In list formList.ly -- http://list.ly • Popular topics • Collaborative
  10. 10. • Twitter Lists – Users, key words, hashtags.• Curate.me – Best stories from Facebook friends & Twitter follows.• Social Mention – Real-time search of most social networks “Google Alerts style.”
  11. 11. Twitter Lists – Always be listening! Hootsuite Dashboard Lists are importable into Hootsuite Hashtag HashtagList of tweeters conversation conversation Key word
  12. 12. Curate.me – http://curate.meDecide what & when!
  13. 13. http://socialmention.comSpecific key word or phrase here
  14. 14. • Facebook Interests Lists – Friends, Pages, Big Brands, News Sources – Organized stories; customized news feeds.• Twitter Lists – Competitors, hashtags (public/private).• Google Alerts – Industry, Location, Competitors.• LinkedIn Today – Topics professional circles are talking about (also web & social space).
  15. 15. Facebook Interests Listshttps://www.facebook.com/bookmarks/interests
  16. 16. LinkedIn Today http://www.linkedin.com• Right on your home screen.• Click link for more.• Popular topics.
  17. 17. Image credit: subharnab, Flickr
  18. 18. • These tools are free and easy to use.• Use these tools interchangeably.• Customize to YOU.• Consistently edit your systems!• Other tools available – both free & fee.
  19. 19. Web Analytics for theSmall Business Owner
  20. 20. Everything that you do for your business as to be done with intent
  21. 21. You can only act with intent if you have solid facts to inform your decisions
  22. 22. With your Google Account you have access to plenty of free information
  23. 23. If you have a WordPress Installation the easiest way to manageyour web analytics is by using Yoast’s Plugins – install andactivate:
  24. 24. Now that you know more about SEO and the current position of you site, sign up for Google Webmaster Tools https://www.google.com/webmasters/tools/
  25. 25. Leave the tool to collect data for the next couple of days and then go back in and explore the interface.
  26. 26. Keep an eye on who is visiting your site & why they are visiting it, sign up for Google Analytics http://www.google.co.uk/analytics/
  27. 27. • Accept the Google Terms of Service• Copy the tracking code number from the get tracking info tab ( looks like UA-xxxxxxxx-x
  28. 28. • Metrics aren’t useful until you have a history built up.• Metrics appear in Analytics a day behind.• Go back into your analytics in a few days and take a look around the various tabs to get insights into your visitors and what they are most interested in on your site.
  29. 29. Explore listening to the web and share your thoughts in the group. Explore social listening and share your thoughts in the group.Set up the Yoast plugins, Google Webmaster Tools, Google Analytics, and then familiarize yourself with them. If you get stuck or need some clarification jump into the group and ask!