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Novy Unlimited (Overview | Menu of Services)

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Novy Unlimited is a full-service game PR, marketing, creative, consulting, and production firm that focuses on helping game developers and publishers reach a wider audience.

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Novy Unlimited (Overview | Menu of Services)

  1. 1. Menu of Services ≈ Overview ≈
  2. 2. Overview
  3. 3. ● launches ● updates ● pre-announcements ● media relations ● coverage reports ● developer-focused interviews ● commentary ● contributed pieces ● Reddit AMAs ● conference support Public Relations
  4. 4. Marketing ● copywriting/editing ● asset creation ● posting ● tweeting ● forum outreach ● engagement ● newsletter ● streaming ● media plan & implementation ● contests/giveaways/competitions
  5. 5. ● logo design ● online press kit ● landing page ● trailer production ● gameplay walkthroughs ● comps and animated GIFs Creative
  6. 6. ● ongoing playthroughs ● playthroughs ● story analysis ● text edits/localization ● in-game art/UI/audio direction Consulting
  7. 7. Public Relations
  8. 8. Product PR ● Campaign planning ● Asset review/creative, text review/editorial, optimization review/marketing ● Retail prep ● Mock review program ● Pre-launch pitches ● Launch press releases ● Update announcements ● Media relations ● Key/code requests ● Coverage reports (spreadsheets + visual reports with metrics)
  9. 9. Corporate PR ● Positioning/messaging ● PR strategy ● Corporate PR targets ● Commentary pieces, op-eds, case studies, contributed pieces, blog posts, and post- mortems ● Pitches and press releases ● Pitch stories, features, and interviews to trades, top-tier press, and influencers/streamers ● Deal announcements ● Pre-announcements ● Reddit AMAs ● Remote booking, onsite media relations, booth support at conferences and expos ● Develop and manage launch events
  10. 10. Marketing
  11. 11. Social Media ● Social media plan ● Draft posts and tweets ● Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram ● Produce assets to accompany posts and tweets (including animated GIFs and comps) ● Manage social media networks
  12. 12. Community Management ● Community management plan ● Forum, influencer, partner, network, group, client, and community outreach ● Manage social media pages/profiles and Steam groups (when applicable) ● Respond to comments and direct messages ● Increase engagement through interaction ● Provide streaming services through Novy Stream Team (including interviews with devs and ongoing live playthroughs)
  13. 13. Advertising & Promotion ● Create ad research and media plans ● Produce ad creatives ● Conduct promotions such as giveaways, contests, and competitions ● Provide promotional strategy and research documents
  14. 14. Creative & Consulting
  15. 15. ● Online press kits ● Landing pages ● Launch trailers and gameplay walkthroughs ● Create comps, gameplay GIFs, and meme GIFs ● Provide social media assets and ad creatives ● Create screenshots and social media banners/profile images ● Provide logo design services and infographics Creative
  16. 16. ● Ongoing playthroughs focusing on art, audio, gameplay, interface, story, text, and bugs/glitches ● First look, impressions, followup narrative, and Sifter issue-tracking playthroughs ● Story analysis ● SEO audit ● Sales assessment ● Analytics ● In-game text edits/localization Consulting

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