1. Menu of Services
≈ Overview ≈

2. Overview

3. ● launches
● updates
● pre-announcements
● media relations
● coverage reports
● developer-focused interviews
● commentary
● contributed pieces
● Reddit AMAs
● conference support
Public Relations

4. Marketing
● copywriting/editing
● asset creation
● posting
● tweeting
● forum outreach
● engagement
● newsletter
● streaming
● media plan & implementation
● contests/giveaways/competitions

5. ● logo design
● online press kit
● landing page
● trailer production
● gameplay walkthroughs
● comps and animated GIFs
Creative

6. ● ongoing playthroughs
● playthroughs
● story analysis
● text edits/localization
● in-game art/UI/audio direction
Consulting

7. Public Relations

8. Product PR
● Campaign planning
● Asset review/creative, text
review/editorial, optimization
review/marketing
● Retail prep
● Mock review program
● Pre-launch pitches
● Launch press releases
● Update announcements
● Media relations
● Key/code requests
● Coverage reports (spreadsheets + visual
reports with metrics)

9. Corporate PR
● Positioning/messaging
● PR strategy
● Corporate PR targets
● Commentary pieces, op-eds, case studies,
contributed pieces, blog posts, and post-
mortems
● Pitches and press releases
● Pitch stories, features, and interviews to trades,
top-tier press, and influencers/streamers
● Deal announcements
● Pre-announcements
● Reddit AMAs
● Remote booking, onsite media relations, booth
support at conferences and expos
● Develop and manage launch events

10. Marketing

11. Social Media
● Social media plan
● Draft posts and tweets
● Facebook, Twitter, Google Plus, LinkedIn,
Pinterest, Instagram
● Produce assets to accompany posts and
tweets (including animated GIFs and
comps)
● Manage social media networks

12. Community Management
● Community management plan
● Forum, influencer, partner, network, group,
client, and community outreach
● Manage social media pages/profiles and
Steam groups (when applicable)
● Respond to comments and direct messages
● Increase engagement through interaction
● Provide streaming services through
Novy Stream Team (including interviews
with devs and ongoing live playthroughs)

13. Advertising & Promotion
● Create ad research and media plans
● Produce ad creatives
● Conduct promotions such as giveaways,
contests, and competitions
● Provide promotional strategy
and research documents

14. Creative & Consulting

15. ● Online press kits
● Landing pages
● Launch trailers and gameplay walkthroughs
● Create comps, gameplay GIFs, and meme GIFs
● Provide social media assets and ad creatives
● Create screenshots and social media
banners/profile images
● Provide logo design services and infographics
Creative

16. ● Ongoing playthroughs focusing on art,
audio, gameplay, interface, story, text,
and bugs/glitches
● First look, impressions, followup narrative,
and Sifter issue-tracking playthroughs
● Story analysis
● SEO audit
● Sales assessment
● Analytics
● In-game text edits/localization
Consulting