Evaluating Online Video Platforms

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For several educational institutions, YouTube serves the purpose of an online video-sharing website. As video content grows, new challenges emerge with respect to management and organization. Some of the challenges faced by institutions with large volume of video content include decentralization of video management, pricing, marketing, web metrics, server traffic, and scalability. Migrating to a video platform can alleviate some of these challenges. Deciding on the right platform can be a daunting task. This presentation highlights various decision-making steps in selecting the right platform that meets institutional requirements.

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Evaluating Online Video Platforms

  1. 1. Evaluating Online Video Platforms EDUCAUSE Southeast Regional Conference 2010 Aby Rao Web Application Developer Division of Student Affairs Duke University aby.rao@duke.edu @indiefilmshow Thursday, June 3, 2010
  2. 2. Presenter Introduction • Web Developer, Student Affairs • Content Producer • Background in TV Management, Library Science and Computer Science Thursday, June 3, 2010
  3. 3. Online Video • Compressed video that can be put on the web for viewing. -Tufts University, Educational Media Center • Streaming media is sound (audio) and pictures (video) that are transmitted on the Internet in a streaming or continuous fashion, using data packets. The most effective reception of streaming media requires some form of broadband technology such as cable modem or DSL. -National Educational Telecommunications Association • Related jargons: Streaming Media, Web Video, Progressive download Thursday, June 3, 2010
  4. 4. Applications of Online Video • Teaching and Learning such as recorded class presentations, video projects, online blogs • Communication • Sales • Distance Education and Online learning • Student Activities: clubs, associations etc • Alumni & Athletics • Events and Conferences • Emergency Preparedness Thursday, June 3, 2010
  5. 5. Teaching and Learning • MIT Open Courseware Thursday, June 3, 2010
  6. 6. Communication • TED Talks Thursday, June 3, 2010
  7. 7. Sales • Lynda Thursday, June 3, 2010
  8. 8. Online Learning • NCSU Engineering Thursday, June 3, 2010
  9. 9. Student Activities • PSU, Newspaper Thursday, June 3, 2010
  10. 10. Alumni and Athletics • University of Virginia Thursday, June 3, 2010
  11. 11. Events and Conferences • National Council for Science and the Environment Thursday, June 3, 2010
  12. 12. Emergency Preparedness • University of California TV Thursday, June 3, 2010
  13. 13. Online Video Platform • Definition according to Streaming Media Magazine “An online video platform is a free or fee- based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content.” Thursday, June 3, 2010
  14. 14. OVP Landscape Thursday, June 3, 2010
  15. 15. OVP Landscape Thursday, June 3, 2010
  16. 16. Components of OVP • Ingestion • Management • Delivery • Interaction • Analysis Thursday, June 3, 2010
  17. 17. Ingestion Thursday, June 3, 2010
  18. 18. Ingestion ➡ Upload from computer ➡ Tag the content ➡ Related content and information ➡ File conversion and transcoding Thursday, June 3, 2010
  19. 19. Management Thursday, June 3, 2010
  20. 20. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
  21. 21. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
  22. 22. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
  23. 23. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
  24. 24. Management ➡ Multiple upload ➡ Channel Creation ➡ Player Customization ➡ Bandwidth Usage ➡ Billing and Accounts Setting ➡ User Management Thursday, June 3, 2010
  25. 25. Delivery Thursday, June 3, 2010
  26. 26. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
  27. 27. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
  28. 28. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
  29. 29. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
  30. 30. Delivery ➡ Browser Video Players ➡ Podcast ➡ Download Manager Thursday, June 3, 2010
  31. 31. Interaction Thursday, June 3, 2010
  32. 32. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
  33. 33. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
  34. 34. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
  35. 35. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
  36. 36. Interaction ➡ Player Design & Controls ➡ Commenting ➡ Social Media ➡ Captioning/ Subtitles Thursday, June 3, 2010
  37. 37. Analysis Thursday, June 3, 2010
  38. 38. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
  39. 39. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
  40. 40. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
  41. 41. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
  42. 42. Analysis ➡ Video Metrics ➡ Revenue Metrics Thursday, June 3, 2010
  43. 43. Decision-making Needs and Requirements Team Structure Demos and Reviews Total Cost Thursday, June 3, 2010
  44. 44. Evaluation Planning* Needs and Requirements * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  45. 45. Evaluation Planning* Needs and Requirements ✓ No. of websites to support * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  46. 46. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  47. 47. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  48. 48. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  49. 49. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  50. 50. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  51. 51. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits ✓ No. of Streams * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  52. 52. Evaluation Planning* Needs and Requirements ✓ No. of websites to support ✓ Planning and Implementation timeframe ✓ Video publishing frequency ✓ No. of videos to be published ✓ Length of Content ✓ No. of Expected visits ✓ No. of Streams ✓ Requirements for video player design and control * 2008, Brightcove Online Video Platform Evaluation Guide Thursday, June 3, 2010
  53. 53. Evaluation Planning (contd.) Needs and Requirements Thursday, June 3, 2010
  54. 54. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players Thursday, June 3, 2010
  55. 55. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? Thursday, June 3, 2010
  56. 56. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration Thursday, June 3, 2010
  57. 57. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? Thursday, June 3, 2010
  58. 58. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? Thursday, June 3, 2010
  59. 59. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? ✓ With Active Directory or Lightweight Directory Access Protocol (LDAP)? Thursday, June 3, 2010
  60. 60. Evaluation Planning (contd.) Needs and Requirements ✓ Requirements for video players ✓ Do you need to monetize your video? ✓ Integration ✓ With your current Content Management System? ✓ With an analytics system? ✓ With Active Directory or Lightweight Directory Access Protocol (LDAP)? ✓ Other capabilities such as Closed Captioning, Social Media etc. Thursday, June 3, 2010
  61. 61. Evaluation Planning (contd.) Team Structure • Content Producers : responsible for content ingestions • Developers: responsible for technical well- being of the platform • Sales Managers (optional): responsible for advertising revenue and strategies • Business Manager: responsible for overall marketing and media strategy Thursday, June 3, 2010
  62. 62. Evaluation Planning (contd.) Demos and reviews • Contact sales engineers • Review white papers and other technical information • Review customer feedback • Ask for trial period • Discuss any product customization Thursday, June 3, 2010
  63. 63. Evaluation Planning (contd.) Total Cost Buy Build Thursday, June 3, 2010
  64. 64. Build vs. Buy • Do-it-yourself • Development and maintenance cost • Dedicated technical staff Thursday, June 3, 2010
  65. 65. Building Options • Drupal Modules • MediaFront • Video • Wordpress • Video Plugin by Oliver Wunder • Flash Video Player by Joshua Eldridge • Smart Video Plus • VideoPress (as of 06/01/2010: $59.95/year) Thursday, June 3, 2010
  66. 66. Buying Costs Source: Veeple.com Thursday, June 3, 2010
  67. 67. Resources • Online Video SEO http://www.reelseo.com • Online Video Resources http://www.onlinevideo.net • Online Video News http://newteevee.com/ • Trends and new technologies http://www.streamingmedia.com • Video Platform comparison http://www.vidcompare.com • Captioning and Subtitles http://wac.osu.edu/examples/youtube-player-controls/ Thursday, June 3, 2010

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