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10 Steps to Creative Independence

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Why do some freelancers thrive while others struggle? How do you achieve personal and professional success?

Join us for a countdown to creative independence!

Published in: Design
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10 Steps to Creative Independence

  1. 1. Ten Steps to Creative Independence
  2. 2. Introduction Hi. I’m Eric Nance, a freelance designer and creative entrepreneur. I founded Indie Arsenal, a collaborative collective of independent creatives, and Epiphany Graphics, a web design and development firm. Thanks for joining me today!
  3. 3. What is Creative Independence? * The ability to express your creativity in meaningful, fulfilling, profitable and engaging ways * Answering to yourself, being your own boss * Doing what you want, when you want * Empowering yourself to be in control of your own destiny * Freeing yourself from the “norm”, exiting the “rat race”
  4. 4. 1) Passion Ask Yourself * What am I passionate about? * How will I make the world a better place? Action Items * Write down five things you are passionate about. * Post it to a wall and refer to it often.
  5. 5. 2) Motivation Ask Yourself * What are my internal motivations? * What are my external motivations? * What is my vision for where I want to be in one year? Five years? Ten years? Action Items * Make a screensaver for your computer that visually illustrates your motivations. * Decorate your studio with inspiration. * Keep a journal.
  6. 6. 3) Talent Ask Yourself * My mom said I’m talented. So, I must be, right? * What IS my talent? Action Items * Share your talent with the world. * Acquire the tools necessary to manifest your talent.
  7. 7. 4) Expertise Ask Yourself * How will I become an expert? What will I specialize in? * How will I maintain my expertise? Action Items * Immerse yourself in continuing education. * Share your knowledge. * Learn from others.
  8. 8. 5) Promotion Ask Yourself * What are the most effective ways to market my business? * What is my unique positioning? Action Items * Create a marketing plan. * Set a marketing budget. Increase it each year. * Get creative! Be innovative and stand out from the crowd.
  9. 9. 6) Profitability Ask Yourself * Am I profitable? * How do I work less to earn more? Action Items * Keep good records. * Raise your rates. * Find passive revenue streams and nurture them.
  10. 10. 7) Adaptability Ask Yourself * How do I adapt to change? * Is change positive or negative? Do I embrace it or run away? Action Items * Be mindful of change in your industry. * Make a plan for change and anticipate it.
  11. 11. 8) Support Ask Yourself * Who can I count on? * Do I have a “circle of trust?” Action Items * Form strong alliances with your peers. * Network. * Offer assistance and request it in return.
  12. 12. 9) Balance Ask Yourself * How do I achieve balance in my life? Action Items * Start two new hobbies this year. * Get two new stamps in your passport. * Learn a new language.
  13. 13. 10) Attitude Ask Yourself * Am I an optimist? Action Items * Have a healthy attitude towards work and life. * See the silver lining. * Stay positive.
  14. 14. 11) Chutzpah Seize opportunities. Always abuse the podium!
  15. 15. Thank you! Connect with me: * eric@indiearsenal.com * eric@epiphanygraphics.com * twitter.com/ericnance * facebook.com * linkedin.com/in/ericmnance

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