Indicus AnalyticsIndicus Analytics
India’s leading economic research firm...India’s leading economic research firm...
Town...
Towns and Rural BlocksTowns and Rural Blocks
The Complete Urban and Rural Market Consumer Profile
Information for ~530 Tow...
Total Number of Household, Total Population, Annual Household Income,
Savings and Expenditure.
Annual Household Expendit...
Age Distribution
 0-9, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-
59, 60-64, 65-69, 70-74, 75-79...
Annual Household Expenditure across 21 Categories (Towns & Peri Urban
market).
Food FMCG
Clothing and
Footwear
Durable go...
Psychographic Indices
 Investment Index
 Economy Index
 Infrastructure Index
 Cosmopolitan Index
 Westernised Index
...
Product Component….Product Component….
Packs Coverage
Rural Market Pack Parameter for ~ 5800 Rural Blocks.
Urban Market Pa...
Unique Query Driven Software...Unique Query Driven Software...
 Query driven software, with system specificQuery driven s...
 Advance query functionality.Advance query functionality.
 ETL tool to integrate user’sETL tool to integrate user’s
data...
Other Premium Products....Other Premium Products....
• District GDP of IndiaDistrict GDP of India – District wise break up...
Some of our Patrons ….Some of our Patrons ….
Thank YouThank You
Indicus Analytics Pvt. Ltd.Indicus Analytics Pvt. Ltd.
22ndnd
Floor, Nehru House,Floor, Nehru House,
4 ...
Towns and rural blocks of india 2013 14
Towns and rural blocks of india 2013 14
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A comprehensive database on Towns and Blocks of India. Helps you to understand the consumer demography, income level, consumption behaviour, market size and many more for all towns and rural pockets of India.

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Towns and rural blocks of india 2013 14

  1. 1. Indicus AnalyticsIndicus Analytics India’s leading economic research firm...India’s leading economic research firm... Towns and Rural Blocks of India 2013-14
  2. 2. Towns and Rural BlocksTowns and Rural Blocks The Complete Urban and Rural Market Consumer Profile Information for ~530 Towns (with pop > 100,000), 7,268 PeriInformation for ~530 Towns (with pop > 100,000), 7,268 Peri-u-urban Marketsrban Markets ( towns with pop < 100,000) & 5,861 Rural Blocks( towns with pop < 100,000) & 5,861 Rural Blocks 5 Metros 5 Mini metros 39 Tier 1 (Pop More Than 1000K) 27 Tier 2 (Pop 600K – 1000K) 160 Tier 3 (Pop 200K – 600K) 292 Tier 4 (Pop 100K – 200K) 657 Large Towns with pop 50K – 1,00K 2,000 Medium Towns with pop 20K – 50K 2,222 Small Towns with pop 10K – 20K 2,376 Very Small Towns with pop <10K 5,861 rural blocks which contain more than 6,00,000 villages of India 62% of urban population 38% of urban population 100% of rural population
  3. 3. Total Number of Household, Total Population, Annual Household Income, Savings and Expenditure. Annual Household Expenditure on  Food  FMCG  Durables Goods  Clothing & Footwear  Misc. Goods & Services Literacy Rate (Only for town above 100K population) Sex Ratio (Only for town above 100K population) Household Characteristics  Medium of cooking (Firewood, Kerosene, LPG/PNG, Electricity etc…)  Main source of drinking water (Tap, Hand Pump, Tubewell etc…)  Sanitation facilities (Septic Tank, Piped Sewer Systems, etc…)  Main source of lighting (Electricity, Kerosene, Solar Energy, etc…) Basic–
  4. 4. Age Distribution  0-9, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55- 59, 60-64, 65-69, 70-74, 75-79, >80 Years+ Physical Asset Ownership (TV, Mobile, 4 Wheeler, PC/Laptop with internet.. etc) Distribution of Household, Population, Income, Savings and Expenditure across annual Household Income Categories (INR):- Distribution of Household in higher Income segments (52 Towns). 10,00K–20,00K 20,00K–50,00K 50,00K–10,000K > 10,000K For Towns & Peri Urban Markets <75K 75K-150K 150K-300K 300K-500K 500K-1000K >1000K For Rural Blocks <75K 75K-150K 150K-300K 300K-500K >500K Advanced – Parameters of Basic version & ….
  5. 5. Annual Household Expenditure across 21 Categories (Towns & Peri Urban market). Food FMCG Clothing and Footwear Durable goods Misc. goods and services Basic Food, Pan, Tobacco etc Clothing Furniture / Fixtures Consumer Services Education Egg, Fish & Meat Personal Care Footwear Personal Transport Equipment Fuel & Light Gross Rent & Water Charges Milk / Milk Products Processed Food Household Appliances Conveyance Entertainment Vegetables/Fruit s Other Durable Assets Medical Others  Socio –Economic Classification (52 Towns), Distribution of Household across: SEC A, SEC B, SEC C, SEC D&E Financial Information  No. of SCB’s (~400 Towns),Credit & Deposit (~200 Towns) Advanced – Contd ……
  6. 6. Psychographic Indices  Investment Index  Economy Index  Infrastructure Index  Cosmopolitan Index  Westernised Index  Experimentation Index  Health Index  Education Index  Gender Inequality Index  Entertainment & Socio Cultural Index  Environment Index  Crime & Safety Index  Public Services Psychographic & Point of Interest Indices (50 Towns) Point of Interest Index  Auto Services Index  Business Index  Community Services Index  Educational Institutions  Entertainment Index  Financial Institutions  Travel Destinations  Shopping Index  Hospital Index  Restaurant Index  Parks/Recreation Index  Transportation Hubs Index Advanced – Contd ……
  7. 7. Product Component….Product Component…. Packs Coverage Rural Market Pack Parameter for ~ 5800 Rural Blocks. Urban Market Pack Parameter for 530 Towns and ~ 7200 Peri- Urban Markets. Towns Only Parameter for 530 Towns. 52 Town pack Parameter for 52 Towns. Complete Package Parameters for All Towns, Peri- Urban Markets and Rural Blocks. The product is available in following pack across versions.
  8. 8. Unique Query Driven Software...Unique Query Driven Software...  Query driven software, with system specificQuery driven software, with system specific installation.installation.  Ease of Navigation:Ease of Navigation: Select Geography, Year, Parameter.Select Geography, Year, Parameter. Extract data, prepare thematic maps byExtract data, prepare thematic maps by shades, lines and points.shades, lines and points.  Do basic computation, create customDo basic computation, create custom variables.variables.
  9. 9.  Advance query functionality.Advance query functionality.  ETL tool to integrate user’sETL tool to integrate user’s data by location, Lat-Long.data by location, Lat-Long.  Predefined PDF reports onPredefined PDF reports on key parameters for eachkey parameters for each location.location.  Flexibility to create multipleFlexibility to create multiple users’ accounts.users’ accounts.  All data, map, chart can beAll data, map, chart can be saved.saved. Unique Query Driven SoftwareUnique Query Driven Software Contd....Contd.... Available on annual subscription basis with option for multiple installations
  10. 10. Other Premium Products....Other Premium Products.... • District GDP of IndiaDistrict GDP of India – District wise break up of economic activity.– District wise break up of economic activity. • Market Skyline of IndiaMarket Skyline of India – Consumer Market, Demography and– Consumer Market, Demography and many more for all districts separated for urban and rural areas.many more for all districts separated for urban and rural areas. • Indian Development LandscapeIndian Development Landscape – Socio Economic Status for all– Socio Economic Status for all districts.districts. • Indian Financial ScapeIndian Financial Scape – Financial Sector activity for all districts.– Financial Sector activity for all districts. • City Skyline of India Neighbourhood SeriesCity Skyline of India Neighbourhood Series – Neighbourhood level– Neighbourhood level information on consumer market & demography for 15 cities.information on consumer market & demography for 15 cities. • Urban Consumer SpectrumUrban Consumer Spectrum – 31 consumer segments and their– 31 consumer segments and their complete profiling for States, Urban areas of 135 districts.complete profiling for States, Urban areas of 135 districts. • Indian Market Summary –Indian Market Summary – Concise information on economy andConcise information on economy and market potential at district level.market potential at district level.
  11. 11. Some of our Patrons ….Some of our Patrons ….
  12. 12. Thank YouThank You Indicus Analytics Pvt. Ltd.Indicus Analytics Pvt. Ltd. 22ndnd Floor, Nehru House,Floor, Nehru House, 4 Bahadur Shah Zafar Marg4 Bahadur Shah Zafar Marg New Delhi- 110002.New Delhi- 110002. Ph: +91 11 42512400Ph: +91 11 42512400 E-mail: products@indicus.netE-mail: products@indicus.net www.indicus.netwww.indicus.net

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