A comprehensive database on Towns and Blocks of India. Helps you to understand the consumer demography, income level, consumption behaviour, market size and many more for all towns and rural pockets of India.
Indicus AnalyticsIndicus Analytics
India’s leading economic research firm...India’s leading economic research firm...
Towns and Rural Blocks of
Towns and Rural BlocksTowns and Rural Blocks
The Complete Urban and Rural Market Consumer Profile
Information for ~530 Towns (with pop > 100,000), 7,268 PeriInformation for ~530 Towns (with pop > 100,000), 7,268 Peri-u-urban Marketsrban Markets
( towns with pop < 100,000) & 5,861 Rural Blocks( towns with pop < 100,000) & 5,861 Rural Blocks
5 Mini metros
39 Tier 1 (Pop More Than
27 Tier 2 (Pop 600K – 1000K)
160 Tier 3 (Pop 200K – 600K)
292 Tier 4 (Pop 100K – 200K)
657 Large Towns with pop 50K – 1,00K
2,000 Medium Towns with pop 20K –
2,222 Small Towns with pop 10K – 20K
2,376 Very Small Towns with pop <10K
5,861 rural blocks
which contain more
than 6,00,000 villages
Total Number of Household, Total Population, Annual Household Income,
Savings and Expenditure.
Annual Household Expenditure on
Clothing & Footwear
Misc. Goods & Services
Literacy Rate (Only for town above 100K population)
Sex Ratio (Only for town above 100K population)
Medium of cooking (Firewood, Kerosene, LPG/PNG, Electricity etc…)
Main source of drinking water (Tap, Hand Pump, Tubewell etc…)
Sanitation facilities (Septic Tank, Piped Sewer Systems, etc…)
Main source of lighting (Electricity, Kerosene, Solar Energy, etc…)
0-9, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-
59, 60-64, 65-69, 70-74, 75-79, >80 Years+
Physical Asset Ownership (TV, Mobile, 4 Wheeler, PC/Laptop with internet..
Distribution of Household, Population, Income, Savings and Expenditure
across annual Household Income Categories (INR):-
Distribution of Household in higher Income segments (52 Towns).
10,00K–20,00K 20,00K–50,00K 50,00K–10,000K > 10,000K
For Towns & Peri
<75K 75K-150K 150K-300K 300K-500K 500K-1000K >1000K
For Rural Blocks <75K 75K-150K 150K-300K 300K-500K >500K
Advanced – Parameters of Basic version & ….
Annual Household Expenditure across 21 Categories (Towns & Peri Urban
Durable goods Misc. goods and services
Basic Food, Pan, Tobacco etc Clothing Furniture / Fixtures Consumer Services Education
Egg, Fish & Meat Personal Care Footwear
Fuel & Light
Gross Rent &
Milk / Milk
Other Durable Assets Medical Others
Socio –Economic Classification (52 Towns), Distribution of Household
across: SEC A, SEC B, SEC C, SEC D&E
No. of SCB’s (~400 Towns),Credit & Deposit (~200 Towns)
Advanced – Contd ……
Gender Inequality Index
Entertainment & Socio Cultural
Crime & Safety Index
Psychographic & Point of Interest Indices (50 Towns)
Point of Interest Index
Auto Services Index
Community Services Index
Transportation Hubs Index
Advanced – Contd ……
Product Component….Product Component….
Rural Market Pack Parameter for ~ 5800 Rural Blocks.
Urban Market Pack Parameter for 530 Towns and ~ 7200 Peri-
Towns Only Parameter for 530 Towns.
52 Town pack Parameter for 52 Towns.
Complete Package Parameters for All Towns, Peri- Urban
Markets and Rural Blocks.
The product is available in following pack across versions.
Unique Query Driven Software...Unique Query Driven Software...
Query driven software, with system specificQuery driven software, with system specific
Ease of Navigation:Ease of Navigation:
Select Geography, Year, Parameter.Select Geography, Year, Parameter.
Extract data, prepare thematic maps byExtract data, prepare thematic maps by
shades, lines and points.shades, lines and points.
Do basic computation, create customDo basic computation, create custom
Advance query functionality.Advance query functionality.
ETL tool to integrate user’sETL tool to integrate user’s
data by location, Lat-Long.data by location, Lat-Long.
Predefined PDF reports onPredefined PDF reports on
key parameters for eachkey parameters for each
Flexibility to create multipleFlexibility to create multiple
users’ accounts.users’ accounts.
All data, map, chart can beAll data, map, chart can be
Unique Query Driven SoftwareUnique Query Driven Software
Available on annual subscription basis with option for multiple installations
Other Premium Products....Other Premium Products....
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