Towns And Rural Blocks of India

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Towns and Rural Blocks of India
~ 425 Towns , ~ 4,600 Peri Urban Markets, ~ 5,000 Rural Markets
Indicus Analytics
Market Skyline of India – Towns and Rural Blocks

The full range of Indicus expertise
For Market Strategy Formulation
For Developing Market Plans
For Market Segmentation

~ 425 Towns (pop > 100,000 each), ~ 4,600 Peri Urban Markets (pop < 100,000 each), ~ 5,000 Rural Markets
5 Metros
5 Mini metros
33 Tier 1
28 Tier 2
152 Tier 3
201 Tier 4

1,176 with pop <12> 35,000
Includes 25 different census classifications of urban centers

~ 5,000 rural blocks which contain more than 600,000 villages of India

The Complete Urban and Rural Market Consumer Profile

Product Components
1. Towns – Parameters for ~ 425 towns
2. Rural Blocks – Parameters for ~ 5,000 Blocks
3. Urban Market Pack – Towns plus Peri Urban Markets
4. Rural Market Pack – Rural Blocks plus Peri Urban Markets
5. Complete Pack – 1 plus 2 plus Peri Urban Markets

Basic Parameters
Households, Population, Income, Expenditure, Savings, Characteristics - Number of villages in a block in 5 population classes, Number of peri urban markets in a district by 4 population classes, Towns classified into Metro, Mini Metro, Tiers 1 to 4

Premium Parameters
Income Distribution - 5 classes for rural, 6 for peri urban and 6 for towns

Premium Plus Parameters
Other parameters at state/district/ block level such as Transactions in APMC Markets and its seasonality, etc.
Market Description
Metros, Mini Metros, Tiers 1-4, etc.

Demography
Households and population (2)
Households across 6 income classes, 5 for rural (6)

Consumer Market
Aggregate Household Income, expenditure and savings (3)

Characteristics – Peri Urban Mkts
Number of Peri Urban centres (4 types – very small, small, medium sized and large) (4)

Characteristics – Rural Mkts
Number of Villages (4 types – very small, small, medium sized and large) (4)
Transactions at APMC Markets (for 3 years) (3)
Seasonality of Transactions at APMC Markets – Month’s contribution to annual transactions (12)

About 35 Parameters at Block, District, State and Country level

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Towns And Rural Blocks of India

  1. 1. Indicus Analytics India’s leading economic research firm Towns and Rural Blocks ~ 425 Towns , ~ 4,600 Peri -u rban Markets, ~ 5,000 Rural Markets
  2. 2. Market Skyline of India – Towns and Rural Blocks <ul><li>The full range of Indicus expertise </li></ul><ul><ul><li>For Market Strategy Formulation </li></ul></ul><ul><ul><li>For Developing Market Plans </li></ul></ul><ul><ul><li>For Market Segmentation </li></ul></ul>Our well-known quantitative research expertise lies behind our products
  3. 3. Towns and Rural Blocks The Complete Urban and Rural Market Consumer Profile ~ 425 Towns (pop > 100,000 each), ~ 4,600 Peri -u rban Markets (pop < 100,000 each), ~ 5,000 Rural Markets 5 Metros 5 Mini metros 33 Tier 1 28 Tier 2 152 Tier 3 201 Tier 4 1,176 with pop <12,000 1,114 with pop 12,000 - 20,000 1,203 with pop 20,000 - 35,000 1,160 with pop > 35,000 Includes 25 different census classifications of urban centers ~ 5,000 rural blocks which contain more than 600,000 villages of India 62% of urban population 38% of urban population 100% of rural population
  4. 4. Granularity and Product Components The full spectrum of consumers depending on need Urban Rural Country, States, Districts, Blocks Towns Peri -u rban Country, States, Districts Product Components 1. Towns – Parameters for ~ 425 towns 2. Rural Blocks – Parameters for ~ 5,000 Blocks 3. Urban Market Pack – Towns plus Peri -u rban Markets 4. Rural Market Pack – Rural Blocks plus Peri -u rban Markets 5. Complete Pack – 1 plus 2 plus Peri -u rban Markets
  5. 5. Parameters A wide range of consumer and market related parameters Basic Parameters Households, Population, Income, Expenditure, Savings, Characteristics - Number of villages in a block in 5 population classes, Number of peri-urban markets in a district by 4 population classes, Towns classified into Metro, Mini Metro, Tiers 1 to 4 Premium Parameters Income Distribution - 5 classes for rural, 6 for peri-urban and 6 for towns Premium Plus Parameters Other parameters at state/district/ block level such as Transactions in APMC Markets and its seasonality, etc.
  6. 6. Parameters About 35 Parameters at Block, District, State and Country level Market Description Demography Consumer Market Characteristics – Peri -u rban Mkts Characteristics – Rural Mkts Metros, Mini Metros, Tiers 1-4, etc. Households and population (2) Households across 6 income classes, 5 for rural (6) Aggregate Household Income, expenditure and savings (3) Number of Peri -u rban centres (4 types – very small, small, medium sized and large) (4) Number of Villages (4 types – very small, small, medium sized and large) (4) Transactions at APMC Markets (for 3 years) (3) Seasonality of Transactions at APMC Markets – Month’s contribution to annual transactions (12) Available in Basic Version Available in Premium Version Available in Premium + Version
  7. 7. An Insight Tiers defined by total population Top Tier 1 cities Surat, Vadodra, Faridabad Top Tier 2 cities Navi Mumbai, Thirvananthapuram, Raipur Top Tier 3 cities Noida, Gurgaon, Mangalore Top Tier 4 cities Bidhan Nagar, Panchkula, Haldia Millionaire Households
  8. 8. More Insights 3,204 Markets Seasonality of Transactions (Month's share of annual transactions) 9.2% 16.2% 19.2% 8.7% 6.9% 6.4% 5.6% 3.9% 4.4% 8.0% 6.7% 4.8% January February March April May June July August September October November December Jan to April are the peak months accounting for over 53% <ul><li>For a district the transactions and its seasonality is provided </li></ul><ul><li>Identify specific markets </li></ul><ul><li>Identify “ripe moments” for marketing campaigns </li></ul><ul><li>Develop a rural marketing calendar at state and district level </li></ul>Transactions in Computerized APMC Markets INR Trillions 1.43 1.51 1.53 2006-07 2007-08 2008--09
  9. 9. More Insights Significant variations among states, and among districts APMC Market Transaction Seasonality in Select States 0 5 10 15 20 25 30 35 40 January February March April May June July August September October November December Andhra Pradesh Delhi Gujarat Haryana Karnataka Kerala Madhya Pradesh Maharashtra Punjab Rajasthan Tamil Nadu Uttar Pradesh West Bengal
  10. 10. More Insights 1/3 rd of the villages are tiny. 30% of town population is in Metros & Mini Metros Distribution of villages by size Pop - 815 million Very small villages (pop <500), 201,236 Large villages (pop > 2000), 113,808 Small villages (pop 500- 1000), 142,497 Medium sized villages (pop 1000-2000), 135,944 Distribution of Peri-Urban Markets by size Pop - 129 million Very small towns (pop <12,000), 1,182 Large towns (pop > 35,000), 1,160 Small towns (pop 12,000- 20,000), 1,117 Medium sized towns (pop 20,000-35,000), 1,206 Types of City Markets by size (pop in million) Pop - 215 million TIER 4, 30.4 TIER 1, 48.2 TIER 3, 49.2 TIER 2, 21.7 METROS, 49.2 MINI-METRO, 15.9 City Markets by average population (pop in '000s) Pop - 215 million Tier 4 , 151 Tier 3 , 324 Tier 2 , 775 Tier 1 , 1,461 Metros , 9,840 Mini metros , 3,180
  11. 11. Information products for everyone <ul><li>Services and goods </li></ul><ul><li>National or local spread </li></ul><ul><li>Mass marketers and niche players </li></ul><ul><li>Large, medium and even small firms </li></ul><ul><li>Consumer goods and industrial products </li></ul><ul><li>Research savvy and those less so </li></ul><ul><li>Incumbents and new entrants </li></ul><ul><li>FMCG, durables, auto, electronics, industrial products, agriculture products, financial, HR, construction, pharma, health care, education and training… </li></ul>Our products are powering the entry and expansion of most large firms in India
  12. 12. Products Suite <ul><li>Market Skyline of India – All districts separated for urban and rural </li></ul><ul><li>City Skyline of India – Top 112 cities </li></ul><ul><li>District GDP of India – All districts, 3 major sectors, 12 major sub sectors </li></ul><ul><li>Housing Skyline of India – Top 112 cities </li></ul><ul><li>Indian Financial Scape – All districts </li></ul><ul><li>Indian Development Landscape – All districts </li></ul><ul><li>City Skyline of India - Neighborhood Series – Top 6 Cities + NCR </li></ul><ul><li>Indicus Consumer Spectrum – 33 urban consumer s egments – country, states, 135 districts </li></ul><ul><li>Industrial Skyline of India – all districts – 23 industrial sectors (2 digit NIC), and 60 industrial sub sectors (3 digit NIC) </li></ul>
  13. 13. Thank You Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net
  14. 14. Product Variants <ul><li>The products are split into various versions to address various needs and price points – </li></ul><ul><li>In general we have </li></ul><ul><ul><li>Premium Plus version </li></ul></ul><ul><ul><li>Premium version </li></ul></ul><ul><ul><li>Basic version </li></ul></ul><ul><ul><li>And further stripped down versions (regions, states, etc.) </li></ul></ul>
  15. 15. Customer Segments <ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Banking & Finance </li></ul></ul><ul><ul><li>Healthcare </li></ul></ul><ul><ul><li>Telecommunication </li></ul></ul><ul><ul><li>Automobile </li></ul></ul><ul><ul><li>Advertising & Media </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Market Research & Consultancy </li></ul></ul><ul><ul><li>White Goods </li></ul></ul><ul><ul><li>Institutions & Libraries </li></ul></ul><ul><ul><li>Lifestyle </li></ul></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><li>FMCG </li></ul></ul><ul><ul><li>Agriculture & Commodities </li></ul></ul><ul><ul><li>Footwear </li></ul></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><li>Garments </li></ul></ul><ul><ul><li>Other Services </li></ul></ul>
  16. 16. Product Users <ul><li>Marketers </li></ul><ul><li>Analysts </li></ul><ul><li>Strategists and Corporate Planners </li></ul><ul><li>Researchers and Consultants </li></ul><ul><li>Industrial Marketers of Intermediate Products </li></ul><ul><li>Institutions </li></ul>

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