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MSL is one of the most comprehensive products to understand the Indian consumer segments by income and SEC distributions. It provides the ‘big picture’ of various target group segments and then lets you drill down to find the best consumers and their locations.
Users are able to profile and analyze the consumer segments of interest to them on the basis of demography, income, expenditure, share of wallet by products and services, asset ownership, spending propensity, etc.
This product is most useful for senior management who require ready information on urban and rural consumers and market sizes at the levels of districts, states, regions, or even nationally. Most importantly, the changing demography and consumption habits in both rural and urban India are captured in MSL through a time series trend stretching into the last decade.
Organizations that do not wish to waste time finding imprecise details tend to use MSL database with its highly relevant information on Indian consumer profiling and targeting.