Consumer Markets - November 2009 Indicus

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From around India
Back to villages
Rajesh Mehta, director marketing, south and south east Asia, Western Union, said, "Building a ruralbrand is not easy. Today 60% of our India revenues come ..
Steel output to grow at 6.4 per cent for 2009-10
Increasing demand for makers of automobiles and consumer durables are boosting steel demand in India.
FBD: Metro Cash & Carry India to launch initiative for hospitality industry
This also ensures constant product availability allowing chefs to plan menus in advance without any unforeseen surprises.
Audi, Lamborghini, Bentley, Mercedes & Porsche line up India offering
“Take the case of the new Porsche Panamera, which was launched first in China, followed up with anIndia launch,
Consumerdaddy to Unveil the Largest Consumer Protection Network in India
A private venture by a group of non-resident Indians, Consumerdaddy is currently India'slargest online consumer reporting database with consumer reports of
Kraft's Quest for Cadbury Highlights Power of Economic Moats
Given that over 500 million Indian consumers have never tasted chocolate, Kraft's management may end up being correct. With the Indian distribution system ...

Demand curve: Indicus-Mint Series

How cities define size of households
Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households
The majority of households in the top 112 cities in India constitute between three and five persons, including children and adults. Yet, at least a quarter of the households have at least six persons in it, and just 15% consist of one-two people living under one roof.

Typically, cities in southern India and larger cities tend to have smaller households. This is partly due to lower fertility rates among women who are better educated and live in households with higher incomes—both more likely in the south and in larger cities. But education and awareness are not the only criteria that determine household size.
Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households. Early migrants tend to be unmarried, and, even if married, may live by themselves. It is only after a few years of living in a new location, and after they establish themselves, do their families join them

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Consumer Markets - November 2009 Indicus

  1. 1. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Consumer Markets November 2009 From around India Back to villages Rajesh Mehta, director marketing, south and south east Asia, Western Union, said, "Building a ruralbrand is not easy. Today 60% of our India revenues come .. Steel output to grow at 6.4 per cent for 2009-10 Increasing demand for makers of automobiles and consumer durables are boosting steel demand in India. FBD: Metro Cash & Carry India to launch initiative for hospitality industry This also ensures constant product availability allowing chefs to plan menus in advance without any unforeseen surprises. Audi, Lamborghini, Bentley, Mercedes & Porsche line up India offering “Take the case of the new Porsche Panamera, which was launched first in China, followed up with anIndia launch, Consumerdaddy to Unveil the Largest Consumer Protection Network in India A private venture by a group of non-resident Indians, Consumerdaddy is currently India'slargest online consumer reporting database with consumer reports of Kraft's Quest for Cadbury Highlights Power of Economic Moats Given that over 500 million Indian consumers have never tasted chocolate, Kraft's management may end up being correct. With the Indian distribution system ...
  2. 2. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Demand curve: Indicus-Mint Series How cities define size of households Cities that are growing rapidly and have high levels of in- migration also tend to have smaller households The majority of households in the top 112 cities in India constitute between three and five persons, including children and adults. Yet, at least a quarter of the households have at least six persons in it, and just 15% consist of one-two people living under one roof. Typically, cities in southern India and larger cities tend to have smaller households. This is partly due to lower fertility rates among women who are better educated and live in households with higher incomes—both more likely in the south and in larger cities. But education and awareness are not the only criteria that determine household size. Cities that are growing rapidly and have high levels of in- migration also tend to have smaller households. Early migrants tend to be unmarried, and, even if married, may live by themselves. It is only after a few years of living in a new location, and after they establish themselves, do their families join them
  3. 3. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx More….. Know about Indicus Products here Segment B3 from the Indicus Consumer Segment Group Profile 577,000 (0.74 %) Indian Households This segment consists of married couples with grown up children. The chief wage earners have good educational background and are majorly working in govt./ public sector companies at managerial level. Chief Wage Earner Age (Median): 49 Yrs Marital status: 98 % Married Education: 69 % Graduate Industry: (Major) 38 % Financial Intermediation Enterprise: 60 % Govt./Public Sector Company Occupation: 99 % Regular Salaried
  4. 4. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Population 2,391,000 Household Size 55 % Four Persons Minors 58 % 1-2 Minors Seniors 83 % No Senior Gender Ratio 946 Females/ thousand males Family Type 72 % Maturing Mentors Assets Annual Household Income: Rs. 441,000 Annual Household Expenditure: Rs. 321,000 Saving Rate 27 % Indicus Consumer Spectrum has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. Insights from Indicus A Rs 60,000 crore scandal India’s mollycoddled ironmen Competition in the Indian Petroleum Industry Competition Issues in Indian Steel Industry Demand Curve NE India - small, but with great prospects ahead Cities of the west - powering India Demand Curve - Glimpses into the Indian Economy and Consumers
  5. 5. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx From around the world Coca-Cola Aims To Double Revenue By 2020 (KO) Chief Executive Muhtar Kent, laying out the company's long-term strategy, said the soft drink giant will aim to double annual revenue for itself and INDIA'S REVA ELECTRIC CAR MULLS CONTRACT MFG PLANTS IN US, EUROPE "Our aim is to have the REVA brand in 50 countries by 2011-12. This is part of our strategy to increase the use of eco-friendly cars across the world," GM Generates $3.3 Billion, Will Start Repaying Loans “This is as much about management confidence as it is about consumer confidence,” Henderson said. “I've been asked probably a hundred times, 'When are you .. Indonesia in mid-range of regional consumer confidence Consumer confidence has increased in Southeast Asian countries in the third quarter, while consumers in China curbed some of their previous optimism. ... Land Rover, Jaguar XF Oct sales zoom Jaguar, the other iconic British brand gobbled up by Tata Motors, saw its recently lauched XF report stellar numbers for October in the USA, UK and China .
  6. 6. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx For query or placing orders on Indicus Products please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net Indicus Products Market Skyline of India City Skyline of India City Skyline of India – neighbourhood series Housing Skyline of India District GDP of India Industrial Skyline of India Indian Financial Scape Indicus Consumer Spectrum

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