Consumer Markets December 2009

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From around India
Bajaj Auto divides business into four core brands
Bajaj Auto has divided the company's two- and three-wheeler businesses into four core brands to enhance focus and devise a clear future strategy
more
Volkswagen-Suzuki to roll out Rs 2.5-lakh car in India
While VW is looking for a small car in the price range of euro 2000-2500 ($4000-5000) with which it can not only drive bigger sales in India and Europe, Suzuki is looking to source diesel engine technology from the German company
more
Spain's Zara to walk into India next year
Many members of India's rising middle class are already familiar with Zara's stylish designs which resemble those of the big-name Italian fashion houses and are sold at moderate prices
more
Consumer durables: Durable enough for tough times
The Rs 27,000-cr consumer-durable industry in the country has scripted a success story even after the economic slowdown threatened to sabotage its growth rate.
more
A perfect brew
UBL has been growing faster at about 16 per cent annually, aided by the 9-10 per cent growth in domestic industry and new product launches.
more

Snapshots from The Market Skyline of India
Suburbs have come to be independent economic entities: Internationally, the term suburb conjures up images of a relatively unspoilt, less densely populated and predominantly residential community close to a city. In India, it is difficult to find such conditions.
The lack of office space in New Delhi, the lack of new residential areas in Kolkata and expensive real estate in Mumbai have contributed to the growth of Salt Lake,
Gurgaon, and Navi Mumbai. Now all three are more than just real estate alternatives to larger neighbours.

Middle class accounts for bulk of urban spending: About 61% of total urban income comes from households that can be classified as middle class— earning between Rs 75,000 and Rs 5 lakh a year.
This segment comprises the lower middle class earning between Rs75,000 and Rs 1.5
lakh a year (10% of total urban income is from this category), the middle class earning between Rs 1.5 lakh and Rs 2 lakh a year (29% of income share) and the upper middle class earning between Rs 3 lakh and Rs 5 lakh a year (22 % of urban income).

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Consumer Markets December 2009

  1. 1. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Consumer Markets December 2009 From around India Bajaj Auto divides business into four core brands Bajaj Auto has divided the company's two- and three- wheeler businesses into four core brands to enhance focus and devise a clear future strategy more Volkswagen-Suzuki to roll out Rs 2.5-lakh car in India While VW is looking for a small car in the price range of euro 2000-2500 ($4000-5000) with which it can not only drive bigger sales in India and Europe, Suzuki is looking to source diesel engine technology from the German company more Spain's Zara to walk into India next year Many members of India's rising middle class are already familiar with Zara's stylish designs which resemble those of the big-name Italian fashion houses and are sold at moderate prices more Consumer durables: Durable enough for tough times The Rs 27,000-cr consumer-durable industry in the country has scripted a success story even after the economic slowdown threatened to sabotage its growth rate. more A perfect brew
  2. 2. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx UBL has been growing faster at about 16 per cent annually, aided by the 9-10 per cent growth in domestic industry and new product launches. more Snapshots from The Market Skyline of India Suburbs have come to be independent economic entities: Internationally, the term suburb conjures up images of a relatively unspoilt, less densely populated and predominantly residential community close to a city. In India, it is difficult to find such conditions. The lack of office space in New Delhi, the lack of new residential areas in Kolkata and expensive real estate in Mumbai have contributed to the growth of Salt Lake, Gurgaon, and Navi Mumbai. Now all three are more than just real estate alternatives to larger neighbours. Middle class accounts for bulk of urban spending: About 61% of total urban income comes from households that can be classified as middle class— earning between Rs 75,000 and Rs 5 lakh a year. This segment comprises the lower middle class earning between Rs75,000 and Rs 1.5 lakh a year (10% of total urban income is from this category), the middle class earning between Rs 1.5 lakh and Rs 2 lakh a year (29% of income share) and the upper middle class earning between Rs 3 lakh and Rs 5 lakh a year (22 % of urban income).
  3. 3. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Know about Indicus Products here Number of Urban Households in India with annual income > INR 300,000 Segment C5 from the Indicus Consumer Segment
  4. 4. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Indicus Consumer Spectrum has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. Insights from Indicus When foreigners build roads better India’s mollycoddled ironmen Competition in the Indian Petroleum Industry Competition Issues in Indian Steel Industry Demand Curve NE India - small, but with great prospects ahead Cities of the west - powering India Demand Curve - Glimpses into the Indian Economy and Consumers From around the world Australian Consumer Confidence Falls 3.8% in December Australian consumer confidence fell in December after central bank Governor Glenn Stevens increased borrowing costs for an unprecedented
  5. 5. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx more Consumer Sentiment Improves By Much More Than Expected In December Consumer sentiment has improved by much more than anticipated in the month of December, according to the preliminary reading on the Reuters/University of Michigan's consumer sentiment index more U.S. consumer confidence eases in December U.S. consumer confidence edged lower in December, extending November's decline as consumers remained concerned about the economy and labor market more Tesco sees improved consumer confidence Tesco, which has a 30% share of the UK’s grocery market, said sales are up as a result of its double points Clubcard promotion and heavy discounting. more Is it game over for Microsoft in consumer These days, consumer is king for Microsoft — at least as far as corporate strategy and where its ad dollars go more Consumer Credit in U.S. Declined Less Than Forecast Consumer credit in the U.S. declined less than forecast in October, a sign the financial crisis is easing and households are gaining confidence the economic expansion will take hold. more .
  6. 6. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx For query or placing orders on Indicus Products please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net Indicus Products Market Skyline of India City Skyline of India City Skyline of India – neighbourhood series Housing Skyline of India District GDP of India Industrial Skyline of India Indian Financial Scape Indicus Consumer Spectrum

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