1
badabada
Venkata Ratnam V
2
Agenda
3
Introduction
4
Introduction
Customer expectations are at all-time high !
5
Introduction
6
Introduction
“Samsung is the only company that has offered smart phones using a variety of
operating systems. That is ou...
7
“We learned that it is hard to convince the market just by making distinctive
hardware. So we have invented our own mobi...
8
bada positioning
to name a few …
9
bada Ocean
10
Overview
11
Overview
12
Technical Information
13
Exploring developer.bada.com
SDK
Platform binaries and libraries, Header files, Simulator, GNU tools
Documents, Sample ...
14
USB cable
Development environment
Doing it for real !
15
Services
Leverage the cloud at will !
16
Be the Alchemist
What more can you do with bada ?
17
Advanced applications, “How-to”
18
Flash content to bada application
Applications feasible
• Games
• Informative apps
• Everything else that can be
done w...
19
Flash content to bada application
Communication with Framework
20
Web services
Applications feasible
• News readers
• Blog readers
• e-Book readers
• Apps using open API’s
• Scripting b...
21
Hosted website : www.abc.com
home.html
Items.html
Product.html
Web services
Mobile web pages are passé
Abc.com
Items
Pr...
22
Content apps on bada
Applications feasible
• Wall paper buyer
• Ringtone buyer
• Movie rental
• Sport Highlights apps
•...
23
Content apps on bada
“Bollywood music downloader” Example
bada Application
B M D
List
Album 1
Album 2Album 2
Album 3
Al...
24
• Items should be listed on Samsung seller site
• Developer to choose the billing method
• Content items can have a URL...
25
Everything else
26
Usability
Install and execute with no
problems
Compatibility
No problems with original
functionality, what so
ever !
So...
27
BannerBanner EventEvent
[Samsung Apps Web, Kies, ODC] [Organize promotional events for sellers]
DiscountDiscount
[Provi...
28
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bada platform & Samsung’s multi-platform strategy [IndicThreads Mobile Application Development Conference]

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Session Presented at 1st IndicThreads.com Conference On Mobile Application Development held on 19-20 November 2010 in Pune, India
WEB: http://M10.IndicThreads.com

------------

Speaker: Venkata Ratnam V

Abstract:
This session begins with an overview of Samsung’s multi-platform strategy – the reasons for treading on multiple platforms, the need for ‘bada’ and the positioning of different platforms among the Samsung devices. The session would then extend into a detailed overview of the bada platform, its capabilities, its unique features viz., integrated social networking services, commerce framework, storage services, in-app purchases etc. The session would end with a note on the potential of bada platform, the process of application submission, certification etc with a demo of the top bada apps in India.

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  • Deal with my boss. Not Deals
    Customer expectations are at an all-time high !
  • Deal with my boss. Not Deals
    Customer expectations are at an all-time high !
  • bada platform & Samsung’s multi-platform strategy [IndicThreads Mobile Application Development Conference]

    1. 1. 1 badabada Venkata Ratnam V
    2. 2. 2 Agenda
    3. 3. 3 Introduction
    4. 4. 4 Introduction Customer expectations are at all-time high !
    5. 5. 5 Introduction
    6. 6. 6 Introduction “Samsung is the only company that has offered smart phones using a variety of operating systems. That is our strategy.” -- J . K Shin ( Wall street Journal )
    7. 7. 7 “We learned that it is hard to convince the market just by making distinctive hardware. So we have invented our own mobile platform, “bada" which operates our own app store, "Samsung Apps," and for us, this is a big step forward. “ – J . K Shin ( Wall street Journal ) Introduction
    8. 8. 8 bada positioning to name a few …
    9. 9. 9 bada Ocean
    10. 10. 10 Overview
    11. 11. 11 Overview
    12. 12. 12 Technical Information
    13. 13. 13 Exploring developer.bada.com SDK Platform binaries and libraries, Header files, Simulator, GNU tools Documents, Sample applications IDE (Eclipse based C/C++ tool) Resource Monitor, App Wizard, Output, UI Builder, Resource Explore, Simulator Development environment SDK & IDE
    14. 14. 14 USB cable Development environment Doing it for real !
    15. 15. 15 Services Leverage the cloud at will !
    16. 16. 16 Be the Alchemist What more can you do with bada ?
    17. 17. 17 Advanced applications, “How-to”
    18. 18. 18 Flash content to bada application Applications feasible • Games • Informative apps • Everything else that can be done with Flash lite V 3.1 Applications feasible • Games • Informative apps • Everything else that can be done with Flash lite V 3.1
    19. 19. 19 Flash content to bada application Communication with Framework
    20. 20. 20 Web services Applications feasible • News readers • Blog readers • e-Book readers • Apps using open API’s • Scripting based applications etc Applications feasible • News readers • Blog readers • e-Book readers • Apps using open API’s • Scripting based applications etc
    21. 21. 21 Hosted website : www.abc.com home.html Items.html Product.html Web services Mobile web pages are passé Abc.com Items Products <Content> <Content>
    22. 22. 22 Content apps on bada Applications feasible • Wall paper buyer • Ringtone buyer • Movie rental • Sport Highlights apps • Live stream of media Many more … Applications feasible • Wall paper buyer • Ringtone buyer • Movie rental • Sport Highlights apps • Live stream of media Many more …
    23. 23. 23 Content apps on bada “Bollywood music downloader” Example bada Application B M D List Album 1 Album 2Album 2 Album 3 Album 4 Album 5 Samsung Item Store DRM LOCKED
    24. 24. 24 • Items should be listed on Samsung seller site • Developer to choose the billing method • Content items can have a URL ( target location ) • Items should be listed on Samsung seller site • Developer to choose the billing method • Content items can have a URL ( target location ) DeveloperDeveloper Samsung Apps/ Seller Store Samsung Apps/ Seller Store UserUser bada Appbada App Payment GatewayPayment Gateway 66 33 11 22 44 55 77 In-App purchase
    25. 25. 25 Everything else
    26. 26. 26 Usability Install and execute with no problems Compatibility No problems with original functionality, what so ever ! Social Norms/ Samsung Policies Social Norms/ Samsung Policies Unrestricted / Owned content Certification of Apps
    27. 27. 27 BannerBanner EventEvent [Samsung Apps Web, Kies, ODC] [Organize promotional events for sellers] DiscountDiscount [Provide a chance to offer special discounts] Marketing your apps
    28. 28. 28

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