BlackBerry Development Platform - [IndicThreads Mobile Application Development Conference]


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Session Presented at 1st Conference On Mobile Application Development held on 19-20 November 2010 in Pune, India


Speaker: Pradeep Rao, Dilip Sridhar

This session looks at how the new BlackBerry Browser Widget platform can simplify the process for mobilizing enterprise applications using HTML and JavaScript technologies. You will learn about the newest Java development tools for BlackBerry development and how to leverage advanced services to build tightly integrated, highly-contextual apps for your users. Discover best practices and get a preview of the new partnerships and developer tools that can speed up and simplify application development.

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  • Intro and outline what I am going to talk about!
  • Running in the background to do the right things at the right time – True multitasking and innovation
  • BlackBerry Development Platform - [IndicThreads Mobile Application Development Conference]

    1. 1. 1 BlackBerry Development Platform Pradeep Rao – RIM Dilip Sridhar - Indience
    2. 2. 2 BlackBerry Application Platform • It’s easier than ever to build apps for BlackBerry - Java and Web development advancements in BB6 - New BlackBerry WebWorks web app platform - BEAM to simplify mobilizing enterprise apps • Huge commercial opportunities for consumer apps - BlackBerry App World: Over 1.5M downloads per day - New advertising and in-app payment services • Enables high-value, integrated app experiences - Platform for “Super Apps” - New services including BBM Social Platform • New opportunities for value creation
    3. 3. 3 New BlackBerry BBM Social Platform Use BBM to share & invite from your app || Embed BBM chat within apps || Custom extensions to BBM • Always-0n Environment with Event Listening • Rich Native App Integration (Email, PIM, etc.) • Rich Audio and Video Support • LBS, Bluetooth 2.0 • Highly customizable UI libraries • Rich HTML & JavaScript 1.5 • AJAX, DOM L2 • Securely Push Data to Browser • New WebKit-compliant browser in BB6 with support for elements of HTML-5 • Ability to push out web launchers to users BlackBerry Browser Build rich browser-based content services Java Application Platform Robust platform for custom Java apps The NEW BlackBerry App Platform: BB5 & BB6 Enterprise Connectivity Services via BES Secure Connectivity to Intranet || Secure Push Services || BEAM || OTA Application Management Internet Connectivity & Commercial Services BlackBerry Push Service || Geo-Location Service || BlackBerry Payments & Advertising Services New BlackBerry WEBWORKS Platform Full-Featured apps built entirely in HTML, JavaScript & CSS || Access to all services available to Java
    4. 4. 4 New in BB6: Java App Development 1. Easier to build interactive, visually stimulating user interfaces 2. Value-added “Super App” APIs • Universal Search • Integrated BB Maps • Deeper integration with Inbox, Phone, Home Screen, Convenience Keys, PIM Apps • Barcode reading via Camera 1. New Location Services Key Highlights:
    5. 5. 5 New in BB6: WebKit Browser 1. New WebKit browser • HTML-5 subset, JS 1.5, CSS-3 1. Rich touch and UI experience • Pinch /zoom, panning, tabs 1. Embed WebKit browser in Java apps 2. BlackBerry WebWorks on WebKit Key Highlights:
    6. 6. 6 Newly announced at…
    7. 7. 7 New BlackBerry WebWorks for BB5 & BB6 1. Leverage your existing web development skills to build full-featured apps for BlackBerry • HTML, JavaScript, CSS development • Packaged into distributable apps 1. Full offline functionality with dedicated home screen icon • Looks and feels like any other Java app 1. Access to the power of the underlying platform • Multi-tasking, always-on, etc. • JavaScript access to Java APIs Key Highlights: s Available TODAY
    8. 8. 8 New Advertising Service for BB5 & BB6 Mediation Platform 60% Revenue Share With Developer • Enables developers to easily embed advertising within their apps • Back-end “mediation platform” aggregates multiple ad networks • Many new ad networks around the world joining soon s Available TODAY
    9. 9. 9 New Payments Service for BB5 & BB6 1. Enables seamless micro-payments from within Java and WebWorks applications • Purchase upgrades, premium content • Purchase virtual currencies, credits, etc. 1. Simple API for developer to call transaction process • Payment SDK BETA now available 1. Leverages payment methods available to user • Carrier Billing, PayPal, Credit Card 1. Apps using Payment Service must be distributed via BlackBerry App World Key Highlights: ervice Available Q4’10
    10. 10. 10 New BlackBerry Analytics Service When are they using my app? What are they doing with my app? Where are my users? Who is using my app? How long are they spending with my app? How many people are using my app?
    11. 11. 11 Why is it important? • Improve your app • Know your users • Refine app experience • Prioritize feature additions • Market your app • Maximize yield for advertising • Target up-sells • Cross-promotions Analytics will help you build better apps and make more money.
    12. 12. 12 BlackBerry Analytics Service powered by Webtrends
    13. 13. 13 New BBM Social Platform for BB5 & BB6 H1’11 Create Communities BBM Social Platform Share Content Embed Chat Invite Friends Customize User Profiles
    14. 14. 14 New BEAM Enterprise App Services • “BlackBerry Enterprise Application Middleware” (working name) - Expose existing services in BES for common tasks so that customers and developers don’t need to re-invent the wheel • Complementary client-side and server-side API libraries to simplify the following common tasks for wireless enterprise apps: –Query Server for User/Device Info: oLocation oPresence oCalendar Availability oDevice System-Level Info oEtc.BEAM Server Enterprise Application Servers BEAM Client Container – Push Content Directly to Calendar, Contacts, Tasks, Inbox – Push Content to Custom Applications Using Pre-Built Libraries & Templates – Simple File Transfer Between Server and Device File System H1’11
    15. 15. 15 WebKit HTML-5 Browserwith full Flash 10.1 &support forWebWorks Adobe AIR forstandalone apps Native SDK with support forOpenGL Java support Bluetooth pairing with BlackBerry Smartphones QNX Neutrino POSIX-Compliant O/S with True Multi-Tasking BlackBerry Tablet OS BlackBerry PlayBook
    16. 16. 16 BlackBerry Super Apps and the BlackBerry Platform
    17. 17. 17 Always on, Always ConnectedTight Integration with Native AppsProactive and Notification Driven Highly Contextualized Social and Connected BlackBerry “Super Apps” Designed for Efficiency
    18. 18. 18 Always On, Always Connected Apps can run on device power up or in the background to: •Listen and react to events •Listen for incoming push data •Proactively download content •Jump in when the user needs you!
    19. 19. 19 Tight Integration with Native Apps Apps can integrate with native apps on the device to: •Add menu items to any application •Add custom messages to the inbox •Augment the phone with pictures and text •Invoke native applications
    20. 20. 20 Proactive and Notification Driven Apps can leverage enterprise or consumer push and multi-tasking to: •Visually notify the user using updated icons, notification banner and dialogs •Audibly notify the user of critical events •Physically and discreetly notify the user •Give you the right info at the right time!
    21. 21. 21 Highly Contextualized Apps can leverage location based services or device context to: •Share local experiences •Offer up relevant discounts or coupons •Contextualize native app integration •Save the user time
    22. 22. 22 Social and Connected Apps can be a critical link in helping users stay social and connect by: •Invoking native apps including BlackBerry Messenger, Facebook, and others •Leverage Peer to Peer Communications •Integrate with the camera to share pictures
    23. 23. 23 Designed for Efficiency Apps must respect the resources on the device to provide the best possible experience by: •Downloading data over WiFi if possible •Going to sleep when not being used •Leveraging push •Running intensive tasks when device is plugged in
    24. 24. 24 24 BlackBerry Theme Studio Creating Themes for the BlackBerry Smartphone
    25. 25. 25 Introduction to Themes Themes • Amalgamation of • color schemes • Icons • graphical elements • Animation • Behaviors • Gives a BlackBerry® smartphone a particular look, feel & experience
    26. 26. 26 Kinds of Themes CUSTOM ZEN TODAY ICON
    27. 27. 27 27 Market Opportunity for Themes Themes • Popular product category • Easy to develop • Unique BlackBerry smartphone experience • End users • Companies • Marketing Vehicle How important is it for you to have the ability to customize the theme? • 30% of BlackBerry smartphone users purchase themes for their device • Mean No. of Downloaded Themes: 6 • Mean Amount Spent on Themes: $3.70 Source: RIM userresearch
    28. 28. 28 28 Creating Themes BlackBerry Theme Studio Theme Design Vector Illustration & Animation apidly creating unique BlackBerry smartphone themes & animated graphics for apps, web ormerly Plazmic Content Developer’s Kit (CDK)
    29. 29. 29 BlackBerry Theme Builder Wallpaper Menus Focus Navigation Screen LayoutMeter Graphics Message List Sound Animation Apps Dialogs Cursors App Icons OS Icons Fonts BannersWeb Links Customize virtually every aspect of a theme…
    30. 30. 30 BlackBerry® 8700 smartphone & newer… Creating Themes
    31. 31. 31 Graphical Interface can be comfortably used by developers & designers alike… Easy to Use Applications
    32. 32. 32 Re-Purpose existing design assets… Adobe® Photoshop® Compatibl
    33. 33. 33 Create Buttons and Animated Graphics Themes - Animated Theme Screens, Buttons, Icons Apps/Web – animated graphics, icons, splash screens
    34. 34. 34 34 New in BlackBerry Theme Studio v5.0 • BlackBerry® Storm2™ smartphone & BlackBerry® Bold™ 9700 smartphone themes • Enhanced themes for in-market smartphones • Ringtones • Screen Transitions • BlackBerry® Device Software 5.0 Today Themes • Enhanced Theme Customization capabilities • Embed 3rd party Apps • Quick Start Screen • Preview, Install & Manage Themes on BlackBerry smartphones • Improved Adobe Photoshop compatibility • Improved color dithering • SVG Tiny 1.1
    35. 35. 35 Themes can nowbe submitted and downloaded from BlackBerry App World™ Distributing Themes
    36. 36. 36 Introduction to BlackBerry App World™
    37. 37. 37 BlackBerry App World Average Daily Downloads – 1.5 million Downloads of App World client – 35+ million Countries Available – 70 Languages – 6 (English, French, Italian, German, Spanish, and Brazilian Portuguese) Number of Apps - Over 10,000 apps available for download or purchase
    38. 38. 38 Introduction to BlackBerry App World™ • Direct-to-consumer storefront for discovering and purchasing applications made for BlackBerry smartphones • Supports for both free and paid applications • Support for Java and Browser applications • 24 x 7 BlackBerry App World Vendor Support mailbox
    39. 39. 39 Introduction to BlackBerry App World™ • 1.0 Release • Initial launch in the US, UK, and Canada • 1.1 Release • Now available in 5 languages and 28 countries • Prominent placement of Featured, Top Free, Top Paid, and Newest Applications • Enhanced Performance • Memory Indicator • Archive Applications • Sort Search Results
    40. 40. 40 Introduction to BlackBerry App World™ Process Flow 1. Apply for a membership to register as vendor 2. Add an application by logging in to the vendor portal 3. RIM verifies and approves the submission. A notification is sent to the vendor 4. The vendor makes the application available on
    41. 41. 41 Introduction to BlackBerry App World™ • Web Store Launch • Faster navigation of app reviews and large screenshots • Share app discoveries on popular social networking sites • Clear listing of supported devices, countries, and carriers. • Subscribe to BlackBerry App World RSS feeds  • ‘Get it Today’ option
    42. 42. 42 Introduction to BlackBerry App World™ • BlackBerry App World 2.0 • BlackBerry user accounts • Themes • Additional payment options including In-App Payment • Integration with enterprise application management • BlackBerry Web Store 2.0 • Ability to purchase applications online
    43. 43. 43 43 BlackBerry Developer Zone F ree Registered Developer Program • oftware Downloads, including Open Beta Programs for SDKs! • omprehensive Resources • Developer Blog & Webcast Series, Newsletters • Discussion Forums • Developer Issue Tracker • Training and Certification • Academic Program • Developer Services
    44. 44. 44 BlackBerry Links for you 1. Alliance Partner Program: SIGN-UP TODAY at 2. App World Vender Registration /App submission: 3. App World: 4. Dev Zone:
    45. 45. 45 Questions? 45