Bhumi – eNGO Challenge 2013

Chennai Auto Campaign:
Rationalising Fares
About Bhumi
•

Started in 2006, Bhumi has more than 1,000 active volunteers in 7
cities providing supplementary education ...
Bhumi & Social Media
• Promotion of our social media on website & ‘The Bhumi Mirror’, our
monthly newsletter
• Extensive u...
Chennai Auto Campaign
• A petition initiated by Bhumi on change.org to rationalise auto fares
in Chennai
• Initiated in 4 ...
On Change.Org
On Facebook
On Twitter & Other Media

• #ChennaiAuto was used to promote
the campaign
• Online crowd-speaking relay
systems like JustC...
On Change.Org
Chennai Auto Campaign: High Level
Impact

Bhumi’s Co-Founder Dr. Prahalathan K.K. & Executive Director Ms. Vaishnavi Srini...
Chennai Auto Campaign: In Media
Thank You!

www.bhumi.org.in
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Bhumi_ The Manthan Award, 2013, eNGO_2013

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A finalist in 'The Manthan Award, 2013', in the category 'Social commerce ', eNGO: Bhumi who rationalised fares in the Chennai auto campaign

Published in: Social Media, Travel, Business
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Bhumi_ The Manthan Award, 2013, eNGO_2013

  1. 1. Bhumi – eNGO Challenge 2013 Chennai Auto Campaign: Rationalising Fares
  2. 2. About Bhumi • Started in 2006, Bhumi has more than 1,000 active volunteers in 7 cities providing supplementary education and Talent Development Programme to 12,000 children at Orphanages and Community Centres • All the volunteers are under 30 years of age and they are either college students or professionals. • English, Mathematics, Science, Computer and Mentoring programmes are offered to children at orphanages and community centres during the weekends.
  3. 3. Bhumi & Social Media • Promotion of our social media on website & ‘The Bhumi Mirror’, our monthly newsletter • Extensive use of Google+ Hangout On Air Webinars (to spread volunteerism among young people across the country) • 25-30% of new volunteers come to know about Bhumi through Facebook and other social media • An active blog maintained by our volunteers
  4. 4. Chennai Auto Campaign • A petition initiated by Bhumi on change.org to rationalise auto fares in Chennai • Initiated in 4 Jul, 2012 • Reached 15,000 by 26 Jun, 2013 • Successfully gathered 16,632 supporters in all • RESULT: After a year long campaign, the Tamil Nadu Government revised the fares of auto rickshaws in Chennai on 25 Aug, 2013. A complaint number has also been set up to report errant auto drivers.
  5. 5. On Change.Org
  6. 6. On Facebook
  7. 7. On Twitter & Other Media • #ChennaiAuto was used to promote the campaign • Online crowd-speaking relay systems like JustCoz & Thunderclap used to gather more support
  8. 8. On Change.Org
  9. 9. Chennai Auto Campaign: High Level Impact Bhumi’s Co-Founder Dr. Prahalathan K.K. & Executive Director Ms. Vaishnavi Srinivasan met with Tamil Nadu Chief Minister Ms. J.Jayalalithaa after this successful campaign
  10. 10. Chennai Auto Campaign: In Media
  11. 11. Thank You! www.bhumi.org.in

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