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Plus91 Technologies Pvt. Ltd. 
Adding Value to Healthcare 
Websites: How not to be a failure
So…… 
• How Many IVF Doctors in the Audience? 
• How Many have a website for their practice? 
• How Many are happy with th...
Beautiful Failures 
• Website looks awesome but… 
…..
Key Factor 1: Goal 
• Always set a Goal or Goals (no more then 3) 
• A goal is not a target for site performance but: 
– W...
Key Factor 2: Content 
• Content is always king 
• Your Goal drives your content 
• Without Content you rather not have a ...
Key Factor 3: Interaction 
• Online is about NETworking 
• Interaction on your website: 
– Adding Fresh content and update...
IVF Practices – You Need a Website Stat 
• Understand that: 
– Yours is the most 
searched online 
– Class of Patients 
ar...
Track and Change 
• Track your Website Traffic: 
– Location 
– Landing Pages 
– Exit Pages 
– Pages with most time spent 
...
Get Unstuck Now! Highlights 
• Your Specialization needs to be online and 
have a site 
• Re-assess your Website Goals 
• ...
Thanks for Viewing this Presentation 
For us to help you further, please 
contact us at a.patkar@plus91.in 
• Web: http://...
Beautiful IVF Website Failures: How to ensure your Medical Practice Website works!
Beautiful IVF Website Failures: How to ensure your Medical Practice Website works!
Beautiful IVF Website Failures: How to ensure your Medical Practice Website works!
Beautiful IVF Website Failures: How to ensure your Medical Practice Website works!
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Beautiful IVF Website Failures: How to ensure your Medical Practice Website works!

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Targeted to IVF Practice who have beautiful websites but usually suffer from lack of understanding of what makes their website a success

Published in: Health & Medicine
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Beautiful IVF Website Failures: How to ensure your Medical Practice Website works!

  1. 1. Plus91 Technologies Pvt. Ltd. Adding Value to Healthcare Websites: How not to be a failure
  2. 2. So…… • How Many IVF Doctors in the Audience? • How Many have a website for their practice? • How Many are happy with their website?
  3. 3. Beautiful Failures • Website looks awesome but… …..
  4. 4. Key Factor 1: Goal • Always set a Goal or Goals (no more then 3) • A goal is not a target for site performance but: – What do want it to showcase / convey – Whom do you want it to convey to – How should it benefit this “Whom” – VS
  5. 5. Key Factor 2: Content • Content is always king • Your Goal drives your content • Without Content you rather not have a website • So YOU should spend your energy on content – Let the designer and others do their job • Key Content for any website: – Location / Contact / About Us / For you
  6. 6. Key Factor 3: Interaction • Online is about NETworking • Interaction on your website: – Adding Fresh content and updates – Engaging on Social Media and highlighting on your Website – Proving ample opportunities to Connect (Forms / Surveys)
  7. 7. IVF Practices – You Need a Website Stat • Understand that: – Yours is the most searched online – Class of Patients are Tech. savvy – Ability for people to travel for help is immense – And Most Vital: Your Service requires compassion ,explanation and education to go Hand in Hand
  8. 8. Track and Change • Track your Website Traffic: – Location – Landing Pages – Exit Pages – Pages with most time spent – Visitor Flow – Referring Party • Use this Information to track your Goal • Tweak your Content & Site Design to Maximize what’s working!
  9. 9. Get Unstuck Now! Highlights • Your Specialization needs to be online and have a site • Re-assess your Website Goals • Get your content and content strategy in shape • Allow patients to interact • Track and Change with the Flow!
  10. 10. Thanks for Viewing this Presentation For us to help you further, please contact us at a.patkar@plus91.in • Web: http://www.websitesfordoctors.in • Corporate: http://www.plus91.in • Twitter: @plus91 @nrip @adityapatu • Facebook: http://www.facebook.com/plus91.in

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