Yamaha R15 New Color Variants launch - Press Release


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Yamaha R15 New Color Variants launch - Press Release

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Yamaha R15 New Color Variants launch - Press Release

  1. 1. Yamaha Motor India Sales brings new color variant to its flagship sports motorcycle R15 Version 2.0 New Delhi, 21st March 2014: Yamaha Motor India Sales Pvt. Ltd. has launched the variants of its bestselling Yamaha R15 version 2.0 in vibrant color schemes and graphics to boost sales and create more excitement amongst customers. Further cementing its position in the 150 cc premium segment, R15 version 2.0 will get a new look in terms of color and graphics. The Yamaha R15 version 2.0 will now be available in four more attractive colors that will be available at all authorized Yamaha dealers across India. Name Launch date RRP R15 Ver 2.0 (Raring Red/ Invincible Black) March 2014 `110,003/-(Ex-showroom Delhi) R15 Ver 2.0 (Racing Blue/ Grid Gold) March 2014 `112,924/-(Ex-showroom Delhi) The product specs remain unchanged with the same liquid cooled, 4stroke SOHC, 4 Valve engine, Hydraulic, single disc – front and rear brakes along with a fuel capacity of 12 litres. The new models have been developed following the Bharat Stage IV (BS IV) emission norms. Speaking on the occasion, Mr. Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “It has been our hallmark to innovate and introduce products that have a strong connect with our customer base. The ‘R15’ has been a significant milestone in that sense in the company’s history and the torchbearer to introduce and promote racing culture in India. The racing DNA, sporty look and superior technology have been synonymous with the R15 which was graded up to R15 Ver 2.0 in 2011. A lot of thought and hard-work had gone into the conceptualization of the R15 and it has been a huge success for the company. As we launch the R15 Ver 2.0 in 4 new avatars, we are again very confident that this new introduction will help to keep the customer excitement intact in our flagship motorcycle.” The company is focused on constantly bringing further excitement and variety to its style conscious customers and is confident that these new variants will be instrumental in catapulting its sales to an all new level this year. This launch is targeted at the aspiring youth between the ages of 18 – 24yrs who are early adopters and continuously look for more stylish products to suit their ever changing fashion statement and personality. Invincible Black Raring Red Grid Gold Racing Blue
  2. 2. About Yamaha Motor India Sales Pvt. Ltd. In April 2013, India Yamaha Motor established a separate sister concern namely Yamaha Motor India Sales Pvt. Ltd. (YMIS) that will cater to the sales and marketing needs of the company and will function independently. Presently, its products in India are Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc), Ray Z (113 cc), Alpha (113cc) Scooters. Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc). For more information contact: Mansi Gupta/Amit Jha Adfactors PR Pvt. Ltd Mobile: 09999975490/08588802820 Email: mansi.gupta@adfactorspr.com; amit.jha@adfactorspr.com