Shanghai GM Launches Trax and Introduces New Cruze - Press Release
For Immediate Release: Saturday, April 19, 2014
Shanghai GM Launches Trax and Introduces New Cruze at
Chevrolet Night in Beijing
BEIJING – Shanghai GM this evening launched the Chevrolet Trax, its new urban
SUV, and hosted the world premiere of the new-generation Chevrolet Cruze at
Chevrolet Night in Beijing. The two products are among the 11 Chevrolet models
that will be on display at Auto China 2014, which opens tomorrow.
The Trax urban SUV has a dynamic, muscular exterior with large, 18-inch wheels.
Its flexible interior has 25 storage spaces and can carry up to 1,372 liters of cargo.
Powering the Trax is a 1.4L turbocharged engine that is mated with a new six-
speed automated manual transmission. The Trax generates maximum output of
103 kW and 200 Nm, while achieving fuel economy of 6.9 L/100 km.
The Trax comes with the intelligent all-wheel-drive system, which enables it to
effectively take on slippery and bumpy roads. The Trax received a five-star safety
rating in Euro NCAP testing. It benefits from eight major safety systems, including
Electronic Stability Control, Curve Braking Control and Rollover Mitigation.
To meet the demands of younger customers, the Trax comes with the latest
Chevrolet MyLink infotainment system. Its 7-inch full-color touch screen supports a
number of user-friendly functions such as eyes-free integration, multimedia
entertainment and navigation.
The Trax will be available in China at a price of RMB 119,900 - 159,900. Taiwanese
actor Kai Ko and actress Amber Kuo will serve as ambassadors for the Trax across
New-Generation Chevrolet Cruze
The much-anticipated new-generation Chevrolet Cruze represents GM’s newest
entry in the midsize compact car segment. It was developed by GM’s global R&D
team, which gave the Cruze a new clean-sheet design and brand-new architecture.
The team’s goal was to set new benchmarks in the segment for fuel economy,
handling and intelligent technology.
The new Cruze offers the first expression of Chevrolet's next-generation design
language characterized by the slogan "Design with a Heartbeat." Developed with a
focus on efficiency and inspired by the Chevrolet Tru Concept, which appeared at
Auto China 2012, it features coupe-like flowing lines that support enhanced
aerodynamics. A compact body, wheels pushed out to the corners of the car,
shorter front and rear overhangs, and a roofline that stretches to the rear make for
a spacious interior. A dual-mesh grille extends to the sleek headlights to create a
more dynamic visual effect. Chrome-plated trim stretches from the outside rearview
mirrors to the rear seat windows, conveying a rhythmic refinement.
The new Cruze is the first model featuring the new-generation Ecotec small-
displacement engine co-developed by GM and SAIC. It is available with a choice of
the segment's first 1.4L mid-mounted direct injection turbocharged engine or the
first 1.5L mid-mounted naturally aspirated engine. The new Cruze is also offered
with the all-new DCG seven-speed dual-clutch transmission co-developed by GM
and SAIC, an all-new six-speed manual transmission developed in Europe, and the
third-generation S6 six-speed automated manual transmission. The powertrains
provide best-in-class fuel economy, ride comfort, emissions and quiet performance.
The new Cruze is expected to deliver a fuel economy improvement of 14-21 percent
compared with its predecessor.
Chevrolet Transformers 4 Stars
Three Chevrolet vehicles that will star in this summer’s blockbuster Transformers 4
– the Camaro TF4 Concept, Corvette Stingray and Trax – will make their grand
debut at Auto China 2014. A 3.3-meter-tall android that transformed itself from the
Trax and a 2.0-meter-tall Camaro robot will show visitors the magic of the movie.
The Trax is joining the autobot team for the first time in the fourth installment of
the popular Transformers franchise.
In the movie, the Corvette Stingray will transform into a partner of Optimus Prime
to lead the autobots onto the battlefield. In reality, the Stingray is the seventh
generation of the Corvette, which was originally launched in 1953. Its newly
designed 6.2L LT1 V-8 engine boasts maximum output of 338 kW and 635 Nm,
resulting in 0-100 km/h acceleration time of only 4 seconds. In addition to a
refreshed exterior and interior, the Stingray features a new body structure, chassis
and powertrain, as well as other innovative technologies.
The Camaro TF4 Concept has a handsome exterior, with a futuristic-looking front
end and body. It has special paint and improved aerodynamic pockets that forge a
strong combination of sport and science.
General Motors traces its roots back to 1908. GM has 12 joint ventures, two wholly owned
foreign enterprises and more than 58,000 employees in China. GM and its joint ventures
offer the broadest lineup of vehicles and brands among automakers in China. Passenger
cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang,
Opel and Wuling brands. In 2013, GM sold nearly 3.2 million vehicles in China. More
information on General Motors in China can be found at GM Media Online.
GM China Communications
GM China Communications