Sewells Group ADCI 2014 Q3 Report Launch Press Release
FOR IMMEDIATE RELEASE IN INDIA
Automotive Dealers Greet Festive Season with a Surge of Confidence
Sewells Group Automotive Dealer Confidence Index (ADCI) Survey indicates a strengthened
optimistic sentiment across dealers of all vehicle categories
Mumbai, 20th October 2014
Sewells Group, a global automotive consulting and outsourcing firm, today released the results of their
Automotive Dealer Confidence Index (ADCI) survey for India for the quarter ending September 2014.
This is the third edition of the survey since its launch in March 2014. The overall ADCI stood at +14,
compared with 0 at the end of the previous quarter. The index has made significant positive
movements over the last six months, indicating the rapidly increasing optimism amongst automotive
The Automotive Dealer Confidence Index at the end of Jul-Sep quarter of 2014 is calculated on the basis
of the survey conducted in the beginning of October 2014. Responses were received from 178 dealers,
across 98 cities, representing 23 different brands.
The key highlights from the survey are as under:
The index for passenger cars segment stood at +8 at the end of Jul-Sep quarter, as compared to -3 at
the end of Apr-Jun quarter, indicating that surveyed dealers are more optimistic about business in the
next six months.
The index for two-wheeler dealers moved from +35 at the end of Jul-Sep quarter, compared with +18
at the end of Apr-Jun quarter, indicating a significant strengthening of positive dealer sentiment.
Commercial vehicle dealer sentiment shows a huge positive swing of +35 points, moving from a
moderately pessimistic -35 at the end of the Apr-Jun quarter to a mildly pessimistic -3 at the end of
the Jul-Sep quarter. This is a significant swing in sentiment, and indicates that commercial vehicle
dealers expect business momentum to pick up in the next few months.
As a result of positive swings in dealer sentiment across all categories, the overall ADCI index at the
end of Jul-Sep quarter stood at +14, compared with 0 at the end of the previous quarter. This
indicates that on an overall basis, dealers are more optimistic about business momentum with a six-month
Managing Partner and CEO of Sewells Group India, Jayesh Jagasia said:“The third edition of the Sewells
Group ADCI is reflective of the overall mood within the business community, of which automotive
dealers form a significant part. The movement of the index across product categories – passenger
cars, two-wheelers and commercial vehicles – continues in the positive direction, indicating the
steady improvement in dealer sentiment. Commercial vehicle dealers, who have so far maintained
a cautious view of business have shown a significant positive movement in this edition of the ADCI
survey, indicating that the industry may well be on the path to growth.”
About Sewells Group Automotive Dealer Confidence Index (ADCI)
The Sewells Group ADCI survey is conducted with automotive dealers across the nation to quantify
their sentiment about the automotive retail trade, with a six-month time horizon. The survey is
conducted quarterly, with an intention of tracking the movement of dealer sentiment over time.
The ADCI survey delves into the following areas:
The impact of the current economic scenario on the market, as well as the dealership business
Expected performance of market as well as dealership over the next 6 months
View on current situation of sales, inventory and profit vis-à-vis same period last year
View on current situation of sales, inventory and profit vis-à-vis previous quarter
Expected levels of sales, inventory and profit over the next 6 months
Future view of manpower strength of the business
The index is designed to vary between -100 and +100 where an index score of -100 represents the most
pessimistic outlook, and +100 indicates the most optimistic sentiment. It is expected that over time, the
movement of the index will become a reliable indicator of future sales performance.
About Sewells Group
Melbourne-based Sewells Group is a leading provider of dealer development solutions and services to
automotive companies across Asia Pacific, Africa & Middle East regions. Sewells Group works closely
with leading automotive brands to help enhance retail performance by working on three broad areas of
dealer business – competence development, process efficacy and dealership profitability.
About Sewells Group India
Sewells Group India is a leading provider of dealer development solutions and services to the
automotive industry in India. Sewells Group India works with leading automotive OEMs and helps them
build excellence in the network performance space. Sewells Group India’s clients benefit from the
company’s cutting-edge intellectual property and tools in the ‘people, process and profit’ of dealership
For information about this release, and for a copy of the detailed report, please contact:
Group Marketing Manager
+91 22 67354914