Next generation chevrolet cruze interiors press release
Chevrolet Unveils Interior Photos of NewGeneration Cruze
SHANGHAI – Shanghai GM today released interior photos of the new Chevrolet Cruze, which made its world
premiere at Auto China 2014 in April. One month ago the automaker unveiled the model's innovative exterior
design, which served as an exciting preview of its interior design language.
Conceived with Chevrolet's "Power of Ingenuity • Youth" concept in mind, the allnew Cruze was created by
GM's global design network. The model offers the first expression of Chevrolet's nextgeneration design
language characterized by the slogan "Design with a Heartbeat," and demonstrating the brand’s global
design cues. These photos attest to the car’s "dynamic, sophisticated, efficient, and innovative" design
philosophy from inside to outside.
Dynamic Styling, Efficient Space Contribute to an Engaging Interior
Remaining true to its dynamic driving characteristics, the new Cruze features Chevrolet's flowing signature
dualcockpit design inspired by classic sports cars Corvette and Camaro. Though incorporating a
sportscarlike streamlined style, the cabin is roomy and comfortable. Its threespoke multifunction leather
steering wheel is combined with a dual gauge sporty instrument cluster
Despite being a compact vehicle, the newgeneration Cruze maintains delivers unexpected spaciousness.
The model’s interior space was expanded by optimizing its layout and structure, moving forward the cowl
point, as well as adopting four wheels that extend outward and a roof curve that extends backwards.
Moreover, an allnew downsized engine helps maximize cabin space. With classleading rear knee room,
the allnew Cruze provides customers with roomy interior dimensions plus a superior driving experience.
Additionally, its efficient, intelligent butterflyshaped center console delivers intuitive, userfriendly operation,
with clear functions at a glance.
Innovative Features and Exquisite Details
When Chevrolet developed the Tru 140 Concept two years ago, it was based on market research indicating
that future young car buyers wanted a refined interior design with incredible attention to detail. Inspired by
the concept car, the newgeneration Chevrolet Cruze comes with an innovative and sophisticated interior that
was created to exceed the demands ofyoung customers.
The bold use of a rich, saddle brown color throughout enhances the feeling of luxury. The front dash, door
panels, and seats of the Cruze are all wrapped in handstitched saddle brown premium leather. The model
also affords young customers superior connectivity with a stylish bestinclass eightinch multipoint touch
screen, abundant personalized builtin APPs, and the Chevrolet MyLink II system, which allows customers
to get directions, access their personal contacts, and stream music and images by connecting their
smartphone via Bluetooth. They can also use voice controls to access features such as handsfree calling.
Luxurious chrome accents, which echo the exterior chrome detailing, are accompanied by a
pianoblacktrimmed center console and ice blue ambient lighting.
The new Cruze represents the "dynamic, sophisticated, efficient, and innovative" design philosophy of
Chevrolet both inside and out, to embody Chevrolet's "Design with a Heartbeat."