Honda enters a new era in India
Unleashes Wave 2.0 of strategic expansion
Starting July 2014, HMSI becomes the Only Honda in Indian two-wheeler
Honda set to Challenge the Unchallenged, announces:
Honda’s 3rd mass motorcycle in Dream Series –”CD 110 Dream”
Priced at Rs. 41,100* - CD 110 Dream is Honda’s most affordable 2wheeler for
To be available in 3 colour options from mid July, 2014
First exclusive look of its upcoming 3600 corporate campaign ’Honda is Honda’
Q1, FY’2014-15 performance highlights:
Achieves market share of 25% - one in every 4 two-wheelers sold is now a
At 34% growth, Honda’s growth curve is 2.5 times that of industry,
Ending Q1, FY’14-15, Honda becomes No. 1 in 125cc motorcycle segment for
first time ever
Delhi, July 4, 2014: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today
announced its next wave of strategic expansion as it enters a new era of independent
and empowered operations in India.
‘Honda is Honda’ corporate Campaign
Starting July, 2014, the Wings have become the ‘Only Honda in India’. It is in this
context, that Honda is bolstering its differentiated brand imagery with ‘Honda is
In Phase I, the ‘Honda is Honda’ campaign will be teased digitally. Within the next
fortnight, this will be followed by a 3600
blitzkrieg across all mediums – TV, print,
digital, radio and outdoor. The campaign will echo the trust customers repose in
Honda across India.
This campaign is a one-off. It is the first time where Honda’s brand ambassador
Akshay Kumar is singing in a TV commercial himself. The novelty factor is evident as
professional sky divers come together to form the Wings (Honda’s logo) high up in the
Elaborating more on Honda is Honda, Mr Keita Muramatsu, President & CEO,
Honda Motorcycle and Scooter India Pvt. Ltd. said, “Honda is Honda is more than
just a campaign, it is the start of new Era in India. Honda aims to be an integral part of
every 2wheeler customer’s emotional landscape as it fulfills the mobility dreams of
India. With ‘Honda is Honda’ we want to reinforce that ‘Wings’ are the true enablers for
every Indian who can trust on Honda’s technology, legacy of excellence, quality,
reliability and innovation to chase their dreams.”
CD 110 Dream – Honda’s most affordable mass motorcycle
Honda’s Wave 2.0 of strategic expansion starts from entering into the basic sub-
segment of 100-110cc motorcycle (Basic sub-segment contributes 23% to overall 70 lac
units sold annually in 100-110cc industry) with the new CD 110 Dream – Honda’s
most affordable motorcycle in India.
The nomenclature “CD” is a mnemonic for Honda’s mass motorcycles in many
countries since 1966 while Dream evokes the legendary success of Honda’s first mass
motorcycle “Dream D” launched in 1949 in Japan.
Detailing on the CD 110 Dream, Mr. Yadvinder S Guleria, Vice President – Sales
& Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “As Only Honda,
we are now fulfilling the utilitarian needs of ‘rurban’ customers with CD 110 Dream.
We are confident that at its most affordable price of Rs. 41,100 (Ex-showroom,
Delhi), the new CD 110 Dream will ride Honda into the hinterlands and multiply the
success of existing Dream series motorcycles.”
To satisfy the primary need of this category which is mileage, CD 110 Dream comes
with Honda Eco Technology or HET for an unmatched mileage of 74 km/liter (mileage
based on internal Honda test ride mode that is close to actual city riding conditions / ICAT mileage
As power is required for multiple riding and load carrying, CD Dream beats
competition with its class leading power output of 8.25 BHP @ 7500 RPM and torque
of 8.63Nm @ 5500rpm.
On the style front, CD 110 Dream comes with stylish graphics, impressive exhaust,
signature silver engine sleeve, tempting silver tone alloy wheels, realistic meter
console and tail light.
This motorcycle is specially developed for Indian customers, keeping in mind their
practical commuting needs. Making CD 110 Dream the best choice of daily commuting
is its superior ground clearance of 179mm (for dream ride over potholed road every
time), extended wheelbase of 1258mm (for better stability during high speed and
uphill), long seat (for comfortable rides over long distances). The tubeless tyres,
viscous air filter and maintenance free battery in CD 110 Dream significantly
increase the durability of this mass motorcycle.
CD 110 Dream makes a truly compelling buying proposition for customers in this
segment with its extremely attractive starting price of Rs. 41,100 (Ex-Showroom,
Post the dispatches starting from mid-July’14, the motorcycle will available for sale
across the regions by August, 2014. The CD 110 Dream comes in 3 exciting colors
(Black with Red stripe, Black with Blue Stripe and Black with Grey stripe.) and
Quick glance of Q1, FY’2014-15 sales
The first quarter saw Honda make impressive strides and sustain its positive
Gaining an impressive 5%, Honda’s market share reached 25% and it became the
highest gainer in the industry. One in every four two-wheelers sold today is a Honda.
Backed by customer demand, Honda grew 2.5 times that of industry with its 34%
Honda continues its undisputed leadership with a clear 52% market share in
Automatic scooter segment.
In motorcycle segment, Honda dethroned competition to become No.1 in 125cc
segment For the first time ever with CB Shine leading the segment sales.