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83021  
  
First  Datsun  Production  Model  for  Russia  to  be  unveiled  on     
April  4th
,  2014  
Datsun  reveals  ...
The  Datsun  car  to  be  unveiled  on  April  4th
  was  developed  specially  for  the  Russian  
market,  but   its  co...
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First datsun production model for russia press release

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First datsun production model for russia press release

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First datsun production model for russia press release

  1. 1. 83021     First  Datsun  Production  Model  for  Russia  to  be  unveiled  on     April  4th ,  2014   Datsun  reveals  a  sketch  of  its  first  ever  car  for  Russia     First  official  introduction  of  the  Datsun  brand  in  Russia     New  Datsun  model  has  been  developed  specifically  for  Russia     YOKOHAMA,  Japan  (March  13,  2014)  -­  Datsun  will  pull  the  covers  off  its  all  new   car  for  Russia  on  April  4th ,  2014,  in  Moscow.  And  in  advance  of  this  symbolic  event,   ive  market,   Datsun  has  released  a  sketch  and  an  animated  video  of  the  exciting  new  model.  To   watch  the  video  click  HERE  or  download  HERE.             The  Datsun  launch  in  Russia  is  particularly  significant  for  the  global  expansion  of  the   brand  as  it  is  a  key  market  that  offers  Datsun  great  potential  for  growth.  Furthermore,   ussia   officially.       (www.datsun.ru)   goes   live   today,   with   a   countdown  to  the  official  launch  date.  The  site  allows  visitors  to  register  for  the  latest   brand  news,  helping  to  build  anticipation  and  customer  interest  in  this  new  player  in   the  market.  Visitors  will  also  be  able  to  watch  a  live-­stream  of  the  unveiling  on  April   4th .    
  2. 2. The  Datsun  car  to  be  unveiled  on  April  4th  was  developed  specially  for  the  Russian   market,  but   its  concept   fo customers   -­   known   as   risers   -­   an   engaging   driving   experience,   peace   of   mind   ownership  and  accessibility  at  the  right  and  transparent  price,  with  a  competitive  Total   Cost  of  Ownership.     The   car   was   styled   in   Japan,   while   development   was   carried   out   locally   by   an   years   of   car   manufacturing   experience   and   technical   expertise.   The   21st   century   Datsun  for  Russia  will  deliver  a  rich,  customer-­orientated  brand  experience  with  no   compromise  in  terms  of  accessibility,  reliability  and  durability    values  deeply  rooted     Brand  and  product  information  in  Russian  will  be  available  after  April  4th.     About  Datsun   Nissan  Motor  Co.,  Ltd.  announced  the  return  of  the  Datsun  brand,  Nissan's  third  global  brand,   alongside   Nissan   and   Infiniti,   in   March   2012.   Datsun   will   provide   a   sustainable   motoring   experience  to  optimistic  up-­and-­coming  customers  in  high-­growth  markets.  Datsun  represents   80  years  of  accumulated  Japanese  car-­making  expertise  and  is  an  important  part  of  Nissan's   DNA.  Datsun  vehicles  will  start  sales  in  India,  Indonesia,  Russia  and  South  Africa  from  2014.     Datsun  History   Datsun  originated  in  Japan  as  DAT-­GO  (the  DAT-­car)  almost  a  century  ago  in  1914.  The  word   -­ of  the  three  financiers  who  supported  the  business  at  the  time:  Den,  Aoyama  and  Takeuchi.   Using  the  same  logic,  it  was  promoted  as  Durable,  Attractive  and  Trustworthy,  or  DAT  for  short.     ight-­weight,  economical  yet  resilient  car  to  meet  the    Datson   -­  which  later  changed  to  Datsun.  Local  engineering  and  mass-­ dream  a  reality.     For  more  information,  contact:     Nissan  Motor  Co.,  Ltd.  (Japan)     Global  Communications  Div.   Tel:+81-­(0)45-­523-­5552  (Corporate)   Tel:+81-­(0)45-­523-­5549  (Product)   Tel:+81-­(0)50-­3804-­7182  (IR)   http://www.nissan-­newsroom.com/EN/  (For  media)   http://www.nissan-­global.com/EN/IR/    (For  IR)  

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