First datsun production model for russia press release
First Datsun Production Model for Russia to be unveiled on
Datsun reveals a sketch of its first ever car for Russia
First official introduction of the Datsun brand in Russia
New Datsun model has been developed specifically for Russia
YOKOHAMA, Japan (March 13, 2014) - Datsun will pull the covers off its all new
car for Russia on April 4th
, 2014, in Moscow. And in advance of this symbolic event,
Datsun has released a sketch and an animated video of the exciting new model. To
watch the video click HERE or download HERE.
The Datsun launch in Russia is particularly significant for the global expansion of the
brand as it is a key market that offers Datsun great potential for growth. Furthermore,
(www.datsun.ru) goes live today, with a
countdown to the official launch date. The site allows visitors to register for the latest
brand news, helping to build anticipation and customer interest in this new player in
the market. Visitors will also be able to watch a live-stream of the unveiling on April
The Datsun car to be unveiled on April 4th
was developed specially for the Russian
market, but its concept fo
customers - known as risers - an engaging driving experience, peace of mind
ownership and accessibility at the right and transparent price, with a competitive Total
Cost of Ownership.
The car was styled in Japan, while development was carried out locally by an
years of car manufacturing experience and technical expertise. The 21st
Datsun for Russia will deliver a rich, customer-orientated brand experience with no
compromise in terms of accessibility, reliability and durability values deeply rooted
Brand and product information in Russian will be available after April 4th.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand,
alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring
experience to optimistic up-and-coming customers in high-growth markets. Datsun represents
80 years of accumulated Japanese car-making expertise and is an important part of Nissan's
DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word
of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi.
Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
ight-weight, economical yet resilient car to meet the
- which later changed to Datsun. Local engineering and mass-
dream a reality.
For more information, contact:
Nissan Motor Co., Ltd. (Japan)
Global Communications Div.
http://www.nissan-newsroom.com/EN/ (For media)
http://www.nissan-global.com/EN/IR/ (For IR)